THRIVE: Your Agency Resource

On the series finale of THRIVE, Fereshta Ramsey talks with Kelly about their forthcoming book, HEAL to LEAD , and how our emotional history impacts the way we show up as leaders. Fereshta Ramsey and I cover these points and more: Reflecting on the end of the podcast and creating space for future opportunities; The need for willingness and courage in trauma healing; Empowering clients to understand...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Kyle Prinsloo of FreelanceFam discuss the challenges of growing a business as a freelancer and how a community can make all the difference. Kyle Prinsloo and I cover these points and more: Our initial journeys into freelancing and how it worked for us; The importance of connecting with like-minded peers who have similar goals; Misc...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Alyson Caffrey discuss the critical nature of rest and time off for strategic agency growth. Alyson Caffrey and I cover these points and more: Recognizing the signs of burnout in agency owners; Implementing breaks to set boundaries and prioritize self-care; The importance of intentionally building systems and processes; How to get...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Claire Hutchings discuss an innovative way to market your agency in 2024. Claire Hutchings and I cover these points and more: What agencies get wrong when they think about their own marketing; How to avoid the spikes and drops in content by having a strategic plan; Creating a “hero moment” to help fuel your marketing and generate l...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that. Ben Guttmann and I cover these points and more: How we experience fluency in messaging as consumers; The difference between complicated and complex; Five design principles to achieve the goal of fluent messagi...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Josh Irons discuss the power of story to differentiate your agency from its competitors.  Josh Irons and I cover these points and more: How to extract differentiating factors for clients; The importance of focusing on your strengths as an agency leader; How outsourcing and partnerships support agency growth; and Building a symbioti...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Nate Freedman discuss collaborating with your so-called competition to increase referrals, business growth, and relationships. Nate Freedman and I cover these points and more: Why we should lean into collaborating with competitors; The power of connecting with competitors to refer business;  How a competitor connection may actually...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Adrian Koehler discuss the roles that self-leadership and healing play in helping agency owners become better leaders. Adrian Koehler and I cover these points and more: Why taking responsibility is important in self-leadership; How ego plays into our survival, and how we can overcome but not escape it; The role of childhood trauma...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Nikki Rausch discuss how the art of selling is fundamentally about developing mutually beneficial relationships. Nikki Rausch and I cover these points and more: How sales is a collaborative conversation with another person; What NLP is and how it’s used in business development; A step-by-step framework for creating ease in a sales...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Dante Pannell discuss what it means to prioritize a healthy, disciplined mindset so you can show up as an authentic leader. Dante Pannell and I cover these points and more: How discipline can be a gateway to freedom; Understanding the through-line between your values and how you operate; The importance of trusting yourself to truly...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Kat Kennan unpack the importance of trauma-informed marketing and discuss practical ways to start thinking differently about your clients’ creative campaigns. Kat Kennan and I cover these points and more: What is trauma-informed marketing, and why is it important?; Clear examples of brands that market through a trauma-informed lens...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Kristy Yoder discuss how leaders can delegate tasks effectively by empowering new or existing team members and setting them up for success. Kristy Yoder and I cover these points and more: Why agency leaders talk themselves out of delegation; How to start delegating if you’re unfamiliar or if it feels easier to do things yourself; D...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Jeffrey Shaw discuss how personal development strategies help us to increase our capacity to grow our creative agencies. Jeffrey Shaw and I cover these points and more: How personal development work increases our capacity; The difference between following your passions versus doing what you’re great at; What “the deserving ceiling”...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Jarrett Thomas discuss the level of intention and authenticity needed to create reciprocal business relationships.  Jarrett Thomas and I cover these points and more: Why outdated sales tactics and methods no longer work; Creating connections with people to generate more revenue; The biggest challenges in sales today;  The importanc...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Marquis discuss how agencies can build culture through efficiency instead of feeling like they are at odds with one another. Marquis Murray and I cover these points and more: What we miss out on by thinking of culture and efficiency as competing options; How to notice moving back toward old patterns and how to adjust; The power of...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Martin Palethorpe discuss how agency leaders can go deeper on their journey toward more conscious leadership. Martin Palethorpe and I cover these points and more: What “conscious leadership” means, and how it influences many aspects of our lives; How agency leaders can practice conscious leadership with their clients; The role that...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Lola Bakare discuss what is actually at the core of responsible marketing for agency leaders today. Lola Bakare and I cover these points and more: Creating a positive ripple effect with responsible marketing that lives on past the event; Realizing the opportunity we have as marketers to make the world better; Understanding what it...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Brad Williams of North Node Consulting explore how astrology can play a role in helping leaders ground into their innate gifts and better harness the wisdom of their teams. Brad Williams and I cover these points and more: How astrology makes sense of the order and chaos in our lives; Using your team member’s age or birth chart to b...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Lisa Bragg discuss how being even more authentic leads to magnetizing the right connections and attracting ideal clients. Lisa and I cover these points and more: Realizing that there are multiple ways to grow an agency authentically; The importance of self-advocacy when talking to your prospective clients; Why agency leaders should...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Chris Bantock discuss extracting agency owners from their firms to create more space for leader independence. Chris Bantock and I cover these points and more: Why people fall into the trap of being in the day-to-day of running an agency; How to transition from founder to agency owner to visionary leader; Strategically extracting yo...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Gretchen Pisano of pLink, discuss the complex journey of leadership and how agency leaders can accelerate positive change among their teams. Gretchen Pisano and I cover these points and more: Why leaders, as high achievers, tend to get in their own way; How to create positive change after recognizing how our trauma shows up as lead...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Corey Quinn discuss how saying no to non-ideal prospects is a business development strategy that allows you to scale your agency responsibly.  Corey Quinn and I cover these points and more: How agencies can better serve their clients when they specialize; What to do when current clients ask for things outside of your agency’s exper...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Nicole Lewis-Keeber discuss how past big “T” and small “t” trauma impacts how we lead our agencies. Free Masterclass - How Hidden Trauma Can Affect Your Business, Profits and Your Peace of Mind. Nicole Lewis-Keeber and I cover these points and more: Why leaders’ reactionary behavior is rooted in trauma; How childhood trauma can act...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Melissa Morris discuss the operational issues that can lead to overwhelm for agency owners and how they can be addressed. Melissa Morris and I cover these points and more: How burnout in business can impact your clients, team, and the growth of your agency; The bottleneck that happens when the agency owner is the sole point for ans...

On this episode of THRIVE — sponsored by E2M Solutions — Kelly and Rhoan Morgan discuss fear around economic downturn, the nuances of business development, and why transparency in agency revenue makes a big difference. Rhoan Morgan and I cover these points and more: How to show up in a sales conversation with integrity; The importance in being comfortable with external influences that are out of y...