Thrifty Titans

Going viral is not luck—it is a formula. Every company is now a media company, and those who master high-impact, shareworthy content win. But what actually makes content go viral? In this episode, Aashish Chopra, India’s leading content marketer , reveals: The psychology of viral content and what makes people share The biggest mistakes founders and marketers make about virality The top archetypes...

The future of SaaS is automation, but not every company needs venture capital to scale. Pabbly has built a global SaaS success story from India without VC funding, taking on giants like Zapier. How did they do it? In this episode, Neeraj Agarwal, founder of Pabbly , shares: How Pabbly built a global brand in automation from India The LTD vs. MRR pricing debate and what works best for SaaS How crea...

Scaling a startup at lightning speed requires more than just a great product. It takes AI-driven marketing, data-backed decision-making, and a lean, high-impact growth strategy. Writesonic did exactly that—achieving 7X growth in just seven months. In this episode, CVS Chaitanya, Growth Lead at Writesonic , reveals: The lean marketing funnel that fueled Writesonic’s rapid growth How AI-powered cont...

Building a SaaS business that scales fast is hard—doing it organically, without heavy funding, is even harder . But that is exactly what Tibo Louis-Lucas & Tom Jacquesson did, growing Tweethunter and Taplio from zero to millions in ARR in just 18 months before exiting for nearly $10M. In this episode, Tibo Louis-Lucas breaks down: How they built 11 MVPs in 10 weeks before landing on a winning prod...

Scaling a D2C brand is about more than just great products—it requires smart branding, performance marketing, and community-driven growth . Arjun Vaidya built Dr. Vaidya’s into India’s leading Ayurveda D2C brand , and now, as co-founder of V3 Ventures, he is helping the next wave of D2C founders scale faster. In this episode, Arjun Vaidya breaks down: The branding and storytelling strategies that...

Building an agency from scratch is tough—scaling it to millions in revenue before 25 is even tougher. But Ayush Wadhwa did exactly that with OWLED Media , turning it into one of India’s fastest-growing creative agencies. In this episode, Ayush Wadhwa, Founder & Creative Director of OWLED Media , reveals: Freelancer vs. agency owner mindset —what separates those who scale The cold email strategy th...

Digital marketing is constantly evolving, but few have mastered it like Neil Patel . As the founder of NP Digital , he has built a $100M marketing empire while helping brands dominate search, content, and performance marketing. In this episode, Neil Patel reveals: The most effective digital marketing strategies in 2024 How to build a personal brand that drives business growth The role of SEO, cont...

India’s D2C landscape is evolving fast, and creator-led commerce is redefining the future of retail . With barriers to entry lower than ever, what does this mean for entrepreneurs, solopreneurs, and digital-first brands? In this episode, Bharati Balakrishnan, Country Head & Director at Shopify India & SEA , unpacks: The rise of solopreneurs and creator-led brands in India How D2C startups compete...

Creating a new product category is not just about innovation—it is about market education, brand trust, and long-term adoption . Vishal Gondal, the visionary behind GOQii Smart Healthcare , built a wearable tech-driven health ecosystem in a market dominated by fitness giants. How did he do it? In this episode, Vishal Gondal, Founder & CEO of GOQii , unpacks: The GOQii origin story and the strategy...

Content is more than just marketing—it is a growth engine for brand influence, trust, and revenue . Yet, many businesses still fail to leverage it effectively. In this episode, Aashutosh Katre, Founder & Director of Yellow Seed , breaks down: Why content is still underrated as a marketing tool How brands can align content with business goals for real impact The metrics that matter when measuring c...

Meme marketing is not just about humor—it is a science of cultural relevance, engagement psychology, and viral distribution . The brands that master it dominate online conversations. In this episode, Vivekanand Kilari, co-founder of Wubba Lubba Dub Dub , India’s fastest-growing meme marketing agency, reveals: How brands leverage memes to drive viral engagement The psychology behind why people shar...

The digital marketing landscape is evolving fast. With shifting consumer behavior, ad spend trends, and new content formats , brands must adapt or be left behind. What strategies will define 2023? In this episode, Rajni Daswani, Director of Digital Marketing at SoCheers , unpacks: Key consumer behavior shifts shaping digital marketing in 2023 The post-pandemic spending rebound —what brands need to...

India’s creator economy is exploding, with micro-influencers, content entrepreneurs, and brand partnerships redefining digital success . But what separates thriving creators from the rest ? In this episode, Himani Agrawal & Rishabh Nahar from OML break down: The demographics of India’s creator landscape —who’s making it big and where Top platforms for growth —where creators should be focusing thei...

India’s indie music scene is exploding. With streaming platforms leveling the playing field, independent artists are going mainstream, building global audiences, and monetizing music like never before . But how do you get started? In this episode, Gaurav Dagaonkar, co-founder of Hoopr.ai , breaks down: The rise of indie musicians in India and what is fueling the movement A simple, cost-effective b...

Affiliate marketing sounds simple—set up a blog, add links, and watch the money roll in. But turning it into a consistent, high-earning income stream takes strategy, SEO mastery, and the right tools . In this episode, Sandeep Mallya, founder of 99signals , reveals: How he built a $12K/month affiliate marketing business The SEO strategies that drive long-term affiliate income How the affiliate mark...

Every creator is an entrepreneur—but only a few know how to monetize beyond brand deals and build a sustainable business . As India's creator economy explodes, understanding the right time and strategies to monetize is critical. In this episode, Jag Chima, co-founder of IPLIX Media , breaks down: The creator vs. creative entrepreneur mindset —what separates long-term winners The best monetization...

Doctors are no longer confined to clinics—many are now educators, influencers, and digital entrepreneurs . As social media reshapes healthcare conversations, medical professionals who embrace content are building authority and impact at scale . In this episode, Dr. Manan Vora (The Sports Ortho) reveals: How he accidentally became a content creator while practicing medicine The value of content cre...

Early-stage startups don’t have the luxury of big budgets, but that doesn’t mean they can’t scale fast. Growth hacking is about smart execution, not deep pockets —and the right strategies can take a startup from obscurity to market leader. In this episode, Meenank Minnu, ex-Head of Marketing at Pitchground , breaks down: How to build a high-impact marketing strategy with limited resources The righ...

With 6 million blog posts published daily , is blogging still worth the effort, or has social media taken over? In a world of short-form content and algorithm-driven feeds , where does blogging fit in? In this episode, Richa Singh, co-founder & CEO of Blogchatter , India’s largest blogging community, reveals: Why blogging is evolving, not dying—and how to stay ahead The real value of blogging vs....

India’s Media & Entertainment industry is on track to hit $70B by 2030 , fueled by OTT, gaming, animation, and the booming creator economy. With top creators like Ranveer Allahbadia and Tanmay Bhat investing in media startups , where is the real money flowing? In this episode, Kabir Kochhar, Founder & Managing Partner of Audacity Venture Capital , unpacks: The investment landscape for media startu...

Building a startup without VC money is tough—scaling it to $20M in revenue is even tougher. But Udit Goenka, founder of PitchGround, did exactly that , turning a bootstrapped SaaS marketplace into a multi-million dollar success story . In this episode, Udit Goenka reveals: How he built PitchGround from scratch and landed his first SaaS deals The MVP, first hires, and early marketing playbook that...

A great startup begins with the right foundation, funding strategy, and market validation . But how do you test your idea, attract investors, and decide between bootstrapping or VC funding ? In this episode, K N Karthikeyan, founder of Arthhaa , an investment bank specializing in early-stage startups, reveals: The ultimate litmus test for startup ideas —solution vs. real problem How to conduct mar...

A bad pitch deck can kill a great startup before it even gets off the ground. Investors don’t fund ideas—they fund stories, data, and founders who know how to sell their vision . So, how do you craft a winning pitch deck that actually gets you funded ? In this episode, Dilnawaz Khan, founder of Codesign Labs and Power Deck , reveals: The anatomy of a perfect pitch deck —what to include and what to...

This journey would have been impossible without you—our listeners, supporters, and the incredible community we've built together . Every episode, every guest, every insight shared has been fueled by your love, feedback, and enthusiasm . So this episode is for you. Thank you for tuning in, for sharing, for believing in what we’re building. This is just the beginning, and we can't wait to bring you...

India’s wealthiest entrepreneurs and startup founders are increasingly looking beyond borders for better business opportunities, tax benefits, and global market access . But what does it take to secure a Startup Visa, Residency by Investment, or Second Citizenship ? In this episode, Paresh Karia, CEO of Acquest Advisors , reveals: Why thousands of Indian HNIs & founders are moving abroad Top count...