Three Founders Walk Into A...

Sales has a reputation problem. For women founders especially, it can feel icky, performative, or just plain wrong. This week we're joined by Lisa Yelland - sales consultant, trainer, and someone who's personally closed over £1.7 million in high-ticket sales calls in just 4 years. Three decades in sales. Top salesperson in Europe in her corporate role at Stryker. Now on a mission to rede...

She had £76 left after paycheck when she decided to start a business. Six months later? Six figures. Krystal Blackwell of Krystal Designs sits down with Helen Wingrove-Sanders and Emma Campbell to reveal the cold email strategy, personal brand system, and consistency habits that made it happen - without a big budget, a big network, or any idea what she was doing with her accounts. IN THIS EPISODE:...

Three founders walk into the Blues Kitchen in Shoreditch. Louisiana tile, live blues every night, the kind of place where the atmosphere does half the work for you. This week, Emma Campbell brings the guest, and she brings someone Helen has never met: Calum, founder of Escape Rooms Cardiff and front man of 60s soul band Bayside Boogie Men. Eleven years ago he watched a Shia LaBeouf video, quit his...

We're in the Boston Tea Party on Gloucester Road in Bristol. Laptops open, kids screaming, freelancers with headphones in. This is where it all started for Jason Nichols. Jason is an exited founder, business coach, and the calmest person in any room full of entrepreneurs. He built New King's Coffee from a single observation on an easyJet flight and ran it for nearly a decade before selli...

Up on a hill in Greenwich Park, you can see all of London laid out below you - The Shard, Canary Wharf, the Thames - millions of people heading to work. For Kirsten Hurley, that view is a daily reminder of what is possible. And of how much the world loses when it fails to support its carers. Kirsten Hurley is the founder of Better Leaders Consulting and a former MD who built a team of 30+ consulta...

This week, three founders walk into a wild camp at dusk. Boots off. Cup of tea in hand. Looking back down the ridge we've climbed - and up at the summit still ahead. Our guest this week is Gerwyn Tumelty - CEO of Coron Projects, ex-Royal Navy, chartered engineer, and a man who has genuinely climbed a few mountains to get here. Gerwyn built Coron Projects from the ground up in 2022, after year...

Three founders walk into a... sauna. No - really. An actual sauna. On a cliff edge overlooking Oxwich Bay on the Gower Peninsula, South Wales. That's where Adam Brooks took us for Episode 4 of Three Founders Walk Into A... and it might be the most honest, funny, and genuinely useful conversation we've had yet. Adam is the founder of Sales Academy - a business community built for founders...

This week, Emma Campbell and Helen Wingrove-Sanders welcome Jess Knights - illustrator, workshop facilitator, and founder of a thriving freelance creative business in Bristol. Jess takes us to Southend Seafront on a typically overcast Essex day - seaweed, mud, the faint thrill of borrowed ID and the King Blues at Chinneries. From there, the conversation travels through Camberwell College of Art, a...

This week, Balve Baines, presenter, moderator, and founder of Purple Square AI, takes us somewhere that doesn't exist. Not yet, anyway. Imagine landing after a long haul flight and stepping into a hotel lobby with a prohibition bar, crackling fireplace, and a woman in the most comfortable chair you've ever seen. Painted in vivid detail and delivered like he's already been there. Bal...

This week, Rachael Naylor - award-winning entrepreneur, voice actor, and CEO of Elements Demos - takes us to The Whalers bar in Venice Beach, Los Angeles. Post-surf margaritas, a stunning sunset, and one of the most honest founder conversations we've had.  Rachel built the Voice Over Network over ten years into a globally recognised business - then closed it in 2025. Not because it failed. Be...