Thousand Proof: Happy Hour Marketing Podcast

Want a marketing asset that builds customer relationships and closes sales 24/7—even while you sleep? It’s time to shake things up. In this episode of Thousand Proof, Zach and Madison fix a classic Vesper Martini (the legendary James Bond cocktail) and tackle the modern mandate of video marketing. Over 90% of companies are actively investing in video and if you aren’t, you are actively giving away...

Branding isn’t just your logo, it’s the way your customers recognize, remember, and trust you. Are you giving them a consistent experience?   In this episode of Thousand Proof, Madison and Zach stir up a refreshing Bramble while breaking down what really makes a brand. From the emotional symbolism of your logo, to a strategic messaging framework, we discuss how to find your voice and use it consis...

What do a vintage cocktail and a high-performing marketing strategy have in common? They both rely on three essential ingredients.   The Pour: In this episode of Thousand Proof, Zach is joined by Kit Kiefer to discuss why the "funnel" isn't just a buzzword—it's the backbone of your business. If your content feels like a wasted investment or just noise, it’s likely because you’re...

We're almost through the first quarter of 2026, but you never know what the rest of the year might hold. In this episode, we're joined by Kit Kiefer, a marketing professional and professor of marketing and AI at the University of Wisconsin Stevens Point, and we will be discussing our predictions for the marketing landscape, including social media, budgeting, and the use of artificial intel...