Atiba de Souza
Thoughts on Thought Leadership with Atiba
Welcome friend! On this channel you will learn why becoming a thought leader for your business is the wisest long-term marketing and sales decision you can make. You will hear from other thought leaders in their space and gain practical tips and tricks of how you can position yourself and your brand in the online space to be most effective. You will also learn how to identify and master the most critical moments in your customer's journey to your brand (the time before you ever know they are considering you). Strap in and let's go!
Author
Atiba de Souza
Category
Podcast website
Latest episode
Aug 31, 2023
Where to listen?
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Episodes
Gurus Gather Live 2022 with Mike O’Neill of Bench Builders 04.08.2022 2:42
Ready to get your business unstuck? Then join me at Gurus Gather Live! You’ll get the opportunity to talk to Mike O’Neill of Bench Builders and 15 other experts and get answers to the toughest questions that are holding your business back. In this one-of-a-kind one-day event, you’ll get to borrow the experience and talent of world-class experts in building up your team leaders, executing your stra...
So you don’t want to create videos... #videomarketing #marketingleaders #shorts #marketingtips 04.08.2022 0:56
So you don’t want to create videos... #videomarketing #marketingleaders #shorts #marketingtips
Gurus Gather Live 2022 with James Bullis 02.08.2022 1:48
How many times have you gone to an event or webinar and wished you could ask the expert a question before it ended? Join me and 15 other industry-leading experts on August 8th as we flip the script on the traditional training model. The focus of this event is to help you — not talk “at” you. We are going to do a brief presentation and then answer your questions. We will have plenty of time to answ...
Gurus Gather Live 2022 with Jason Portnoy of JPORT Media 02.08.2022 1:08
How many times have you attended an event or webinar and WISHED you could ask the expert a question before it ended? Join Jason Portnoy of JPORT Media and 15 other industry-leading experts on August 8th as we flip the script on the traditional training model. The focus of this event is to help you — not talk “at” you. Instead of doing a lengthy presentation and rushing the Q&A, we’re focusing on k...
Gurus Gather Live 2022 with Tanika de Souza 02.08.2022 2:03
If you want to stop failing and start succeeding, then you need to come to Gurus Gather Live! You’ll get a chance to talk to me and 15 other experts, and get answers to the questions that are holding your business back. In this one-of-a-kind one-day event, you’ll get to borrow the experience and talent of world leaders on using events to grow your income and list, managing a hectic schedule, Meta/...
Gurus Gather Live 2022 with Uzair Kharawala 02.08.2022 1:16
How many times have you attended an event or webinar and WISHED you could ask the expert a question before it ended? Join me and 15 other industry-leading experts on August 8th as we flip the script on the traditional training model. The focus of this event is to help you — not talk “at” you. Instead of doing a lengthy presentation and rushing the Q&A, we’re focusing on keeping the training down t...
Gurus Gather Live 2022 with Charlotte Hicks 01.08.2022 1:31
Gurus Gather Live 2022 with Charlotte Hicks
How To Overcome Fear Of Public Speaking?: Public Speaking Tips From An Awesome Public Speaker 01.08.2022 22:46
How To Overcome Fear Of Public Speaking? Public speaking is one of the most difficult things to do. It’s an opportunity to share your thoughts and ideas with the world. But it can also be scary. For some people, the fear of public speaking can be so overwhelming that they avoid it at all costs, even when it means missing out on opportunities for their career, education, or personal life. With the...
How to Develop and Execute a Thought Leadership Strategy 01.08.2022 15:56
Do you want to be a successful thought leader? How to develop a thought leadership strategy? Thought leadership is a term that gets tossed around a lot in business, but what does it actually mean? In short, thought leadership is the process of becoming known as an expert in your field. When you are seen as an authority, people will be more likely to trust your opinion and buy from you. Developing...
Gurus Gather Live 2022 29.07.2022 2:05
If you’re tired of growing your business by failing forward? Then you need to join me at Gurus Gather Live! You’ll get the opportunity to talk to me and 15 other experts and get answers to the toughest questions that are holding your business back. In this one-of-a-kind one-day event, you’ll get to borrow the experience and talent of world leaders in project management, Facebook Ads, business mess...
How To Establish Thought Leadership On Social Media 20.07.2022 11:20
Do you want to be known as a thought leader in your industry? If so, you need to start using social media to share your ideas and insights. But, how can you establish Thought Leadership on social media? In this video, we will discuss how to establish thought leadership on social media so you can position yourself as a thought leader in your industry. Download the Repurposing Plan Template here : h...
How Do Leaders Influence Others: 3 Keys In Thought Leadership 20.06.2022 13:37
How do leaders influence others? How do they get people to listen to them and follow their lead? How can you inspire and motivate people around you? In this video, we will discuss the three keys to thought leadership on how they can use these principles to influence others in a positive way. -----------------------------------------------------------------------------------------------------------...
To Be a Leader, Do You Need to Be a Thought Leader? 20.06.2022 4:22
Should one be a thought leader to be in a leadership position? Are all thought leaders, leaders? And are all leaders thought leaders? Are they different? Do you have to be one to be the other? How does this all work? How do they fit together? In this video, we will be talking about leadership and thought leadership. Are they the same? ---------------------------------------------------------------...
Why Should You Consider Hiring A Virtual Assistant? 16.06.2022 1:48
We believe that the presence of a virtual assistant is essential for better productivity. When you are accountable for the work that needs to be done, it’s easy to lose focus and get sidetracked. Virtual assistants help you stay on task by reminding you what needs to be done, when it needs to be done, and by whom. This helps make sure that nothing gets overlooked or forgotten in the process. A vir...
Did you know this about Christina Hooper? 15.06.2022 1:53
If you’re an entrepreneur, you know that the key to success is driving awareness and sales. And if you’re a small business owner, you know that reaching the level of success where you can scale your business takes a lot of work. That’s where Christina Hooper comes in. She helps other people drive more awareness and sales, so they can scale their businesses. She’s been doing this for years, and has...
How people can flourish from remote work 14.06.2022 1:01
In remote work, employers care most about the skills, output, and creativity that you bring to them—and that’s something they can measure from your computer screen. You don’t have to worry about impressing anyone in person with your social skills or your ability to make eye contact. You can be yourself and get straight to work. 💻 Listen in to this episode of Build Your Team as our guest Liam Mart...
What’s A Fractional CMO? Embracing The New-Age Marketing 14.06.2022 3:44
In the world of marketing, there’s a lot of new-age jargon. Which is why we’re here to help you cut through the noise and give you the rundown on what it all means. Today, let’s talk about Fractional CMOs. 📌 Learn more from Victoria Caldwell as she shares her advice on Better Ways to Communicate With Your Team here: shorturl.at/mwDOT Would you hire a Fractional CMO for your company? #BuildYourTea...
Harness the ZMOT #thoughtleader #thoughtleadership #podcasting #podcaster #digitalmarketing 13.06.2022 0:38
This ZMOT is critical, because it’s the last opportunity for you to influence their decision (or help them make one). If they aren’t satisfied with their experience during this moment, they won’t buy from you. It’s important for marketers to understand this concept because it helps them determine how they should be marketing their products and services. 📌 Learn more about What is Zero Moment of T...
The ZMOT and how it impacts your digital marketing 10.06.2022 2:43
Zero Moment of Truth Marketing is all about mastering the moment your client has been considering options even before they even contact you. Thought Leadership is all about creating you as a leader, as someone who is trusted and is willing to share great information and answers. It means that you’re constantly providing value to your clients. In order to be successful at this stage, it takes more...
Don’t overthink your early videos! just do them. #thoughtleadership #overthinking #video 09.06.2022 0:46
Don’t overthink your early videos! just do them. #thoughtleadership #overthinking #video
Thought Leadership in a nutshell 09.06.2022 4:55
Thought leadership content helps you stand out from the crowd by providing information others aren’t offering (or at least not as well). It also demonstrates that you’re a leader in your field—that you have something unique to offer that can help people solve their problems or get them closer to their goals. Learn more about How to Create Thought Leadership Content here: https://www.youtube.com/wa...
Understanding the ZMOT-Marketing strategy 09.06.2022 0:48
The zero moment of truth is the moment when a consumer is doing research about a product or service. It’s not just about the first time someone sees your product—it’s about the whole experience that leads up to that first interaction. Your clients are already considering their options before they even contact you. If you don’t understand what they’re looking for and what questions they have, then...
The most overlooked trait that thought leaders should have 08.06.2022 1:00
It’s not enough to have the right ideas and solutions to problems in the past. If you aren’t learning, you’re falling behind. You should always be learning, because things change. You need to constantly adapt your thinking so that you can stay relevant in today’s world. #leadershipdevelopment #thoughtleadership #thoughtleaders #industryleaders #industryleader #thoughtleader #thoughtleadership #lea...
How Thought Leaders Have Become A Big Anticipation Business 07.06.2022 0:53
Thought leaders understand that in order to influence those potential clients, they need to answer those potential clients before they arrive. In other words, if you want to be a thought leader, you need to be thinking about the questions people are asking before they ask them. In order to truly reach out and connect with your audience, you have to understand what they want—and more importantly, w...
Why is vulnerability important as a thought leader 07.06.2022 1:30
As a thought leader, you’re going to get asked a lot of questions—some of them are going to be easy and others will be hard. That’s just part of the gig. It’s up to you whether you want to answer those questions or not, but if you’re going to be honest about being a thought leader, then you have to be able to answer these questions with honesty and grace. Learn more about the 4 Qualities of a Thou...
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