Atiba de Souza
Thoughts on Thought Leadership with Atiba
Welcome friend! On this channel you will learn why becoming a thought leader for your business is the wisest long-term marketing and sales decision you can make. You will hear from other thought leaders in their space and gain practical tips and tricks of how you can position yourself and your brand in the online space to be most effective. You will also learn how to identify and master the most critical moments in your customer's journey to your brand (the time before you ever know they are considering you). Strap in and let's go!
Author
Atiba de Souza
Category
Podcast website
Latest episode
Aug 31, 2023
Where to listen?
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Episodes
How to Embrace Your Biggest Fear and Become a Successful Thought Leader with Rachel Druckenmiller 31.08.2022 36:33
Do you ever feel like you’re not good enough? Do you feel like you’re not worthy of your success? If so, you’re not alone. Many people struggle with self-confidence, especially when it comes to public speaking or video recording and that’s because of FEAR. Fear. It’s something that we all experience from time to time. And for Rachel Druckenmiller, fear was a huge roadblock on her path to becoming...
Why Your Brand Needs To Be Authentic 🎯 31.08.2022 1:48
As a marketer, you’re not just trying to sell products. You’re trying to sell people on the idea that you care about them. And they want the information—they want to know why their lives are better because of your product. When people started to see that certain brands were genuine and cared about them, they started flocking back to those brands. It was no longer enough just to sell stuff; now you...
𝐈𝐬 𝐭𝐡𝐞𝐫𝐞 𝐚 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧 31.08.2022 0:38
𝐈𝐬 𝐭𝐡𝐞𝐫𝐞 𝐚 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐬𝐚𝐥𝐞𝐬? Thought leadership is a key component of B2B sales success. Over 50% of your potential customers will choose between you and your competition based on your thought leadership. Think about that for a moment. 50% will base their decision to work with you based on what content you publish online. 🎯 Learn more about the 𝗥𝗲𝗮𝗹 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗢𝗳 𝗔...
1 Simple Reason you CANT Grow! 🤔 For a lot of years, I was in church planting and church growth. O 30.08.2022 1:00
1 Simple Reason you CANT Grow! 🤔 For a lot of years, I was in church planting and church growth. One of the common realities in church growth was invisible barriers that existed in congregation size. is that familiar to you...have you hit "invisible barriers" in the growth of your organization? I bet you are experiencing the same issues as those church leaders. Your business is built around you,...
𝐈𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭! Don’t know where to start? That’s OK! Sometimes 27.08.2022 0:57
𝐈𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭! Don’t know where to start? That’s OK! Sometimes the hardest part of creating something new is simply getting started. But once you get going, ideas will start coming more easily. I recently took a look at the content that I created like 2 years ago, and it was CRAP as compared to what I create now. Here’s what you have to realize: to get good at creating content, you n...
As business owners, we have to understand the journey our customers go through in order to become o 26.08.2022 0:36
As business owners, we have to understand the journey our customers go through in order to become our customers. Once we map the journey our customers take we can determine the content we can create to help them at each step of the way 🎯 Learn more about the 𝗥𝗲𝗮𝗹 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗢𝗳 𝗔 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿: 𝗪𝗵𝘆 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗗𝗲𝘀𝗽𝗲𝗿𝗮𝘁𝗲𝗹𝘆 𝗡𝗲𝗲𝗱𝘀 𝗬𝗼𝘂 𝗧𝗼 𝗕𝗲𝗰𝗼𝗺𝗲 𝗢𝗻𝗲 here: https://www.youtube.com/watch?v=t3fu4zfuXC8 ....
Why Thought Leadership Is More Important Than Ever 📌 Thought leadership is an important factor for 25.08.2022 0:54
Why Thought Leadership Is More Important Than Ever 📌 Thought leadership is an important factor for decision-makers in deciding whether or not to do business with a company. Customers want you to share something with them that they did not know or could easily find on your website. They want to know you are an authority so they can trust you. Learn more about the 𝗥𝗲𝗮𝗹 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗢𝗳 𝗔 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿:...
7 Ways To Promote Your Thought Leadership Online 24.08.2022 13:59
Are you looking for ways to promote your thought leadership online? Thought leadership is key to any successful online marketing strategy. If you can position yourself as an expert in your field, you’ll be able to attract more leads and sales. But how can you promote your thought leadership online? In this video, we will discuss nine different ways that you can promote your thought leadership onli...
𝐖𝐡𝐲 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐈𝐬 𝐓𝐡𝐞 𝐁𝐞𝐬𝐭 𝐖𝐚𝐲 𝐓𝐨 𝐆𝐫𝐨𝐰 𝐘𝐨𝐮𝐫 𝐁𝐮 24.08.2022 0:56
𝐖𝐡𝐲 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐈𝐬 𝐓𝐡𝐞 𝐁𝐞𝐬𝐭 𝐖𝐚𝐲 𝐓𝐨 𝐆𝐫𝐨𝐰 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 📌 Today, we are going to find out about the 5 Revenue Benefits of Thought Leadership. Watch the full video here: https://www.youtube.com/watch?v=UI8nAzfwIpM How do you feel about being a thought leader in your industry? . . . . . . #TOTL #ThoughtsOnThoughtsLeadership #business #businessowner #entrepreneur #entrepreneurlife #entrepreneur...
Just like everything else in life, marketing is a learning process. You’re never too old to learn s 23.08.2022 0:58
Just like everything else in life, marketing is a learning process. You’re never too old to learn something new, and there’s always room for improvement. Whether you’re just starting out or you’ve been in business for years, there’s always something new to learn. The key is to never stop learning. So if you’re feeling lost, don’t worry - help is out there. Just keep exploring and learning. What le...
𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐬𝐨𝐧 𝐰𝐡𝐲 𝐈’𝐦 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞𝐬𝐞 𝐯𝐢𝐝𝐞𝐨𝐬... You don’t 23.08.2022 0:59
𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐬𝐨𝐧 𝐰𝐡𝐲 𝐈’𝐦 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞𝐬𝐞 𝐯𝐢𝐝𝐞𝐨𝐬... You don’t need to have fancy editing to publish a video. You don’t need to be a professional videographer to make a great video. As you can see in my recent videos, this is just a simple video of me sitting outside of my house with my phone in my hand, pressing the record, and talking directly to you. Just remember that the most important thing is...
Video is one of the most engaging and versatile mediums available, and it’s a great way to reach a 20.08.2022 0:55
Video is one of the most engaging and versatile mediums available, and it’s a great way to reach a wide audience. But before you start filming, it’s important to take a step back and listen to what your customers want you to talk about. What are their pain points? What problems do they need help solving? Once you have a good understanding of their needs, you can start creating videos that offer re...
Tool #1 AIRTABLE This tool really helps me keep me on track and organize all of our ideas and plan 19.08.2022 1:00
Tool #1 AIRTABLE This tool really helps me keep me on track and organize all of our ideas and plan our content calendar. So if you’re looking to up your content game, definitely give Airtable a try. Need help creating a Social Media Content Calendar? DM me now, I have a free one I can share! . . . . . . #marketingtools #videotips #videomarketing #videomarketingtips #videomarketingstrategy #videoma...
No matter how long you have been creating videos, you still make mistakes. And I just made one. A b 15.08.2022 0:58
No matter how long you have been creating videos, you still make mistakes. And I just made one. A big-time mistake. After I recorded everything, I realized that the microphone wasn’t on. None of the videos have any sound. It was a frustrating moment, but it reminded me of an important lesson: always check your equipment before you start recording. Now, this is your reminder that before you hit the...
Guide to using the Repurposing Tracker 12.08.2022 4:52
---------------------------------------------------------------------------------------------------------------------------------------- Take our Thought Leadership readiness quiz! 👉 https://formaloo.net/5t5nk Follow me on: Instagram: https://www.instagram.com/atibadesouza/ LinkedIn: https://www.linkedin.com/in/atibadesouza/ Email: atiba@clientattractionpros.com Listen to my podcast: https://ttl-...
You’ve got to tell genuine stories In today’s marketing landscape, it’s more important than ever to 10.08.2022 1:00
You’ve got to tell genuine stories In today’s marketing landscape, it’s more important than ever to tell genuine stories. With so much noise and competition, audiences are craving authenticity and connection. And the best way to create that connection is by sharing real, relatable stories. Ask this to yourself Who could tell a more genuine story about your business than you? What better way to tel...
You have to be active in social media because if you have been trying to create content but you’re 09.08.2022 0:54
You have to be active in social media because if you have been trying to create content but you’re not everywhere, it’s pointless. Social media is the best way to reach a wide audience and reach out to new customers. If your business doesn’t have a social media presence, then you are missing out on the chance to connect with the people who want what you have. 💥 Today we will talk about the 5 Best...
𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐦𝐲 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐰𝐚𝐧𝐭? This is the question you have to ask when you are 08.08.2022 0:58
𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐦𝐲 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐰𝐚𝐧𝐭? This is the question you have to ask when you are creating content. If you’re not sure of the answer, it’s easy to make assumptions and write something that doesn’t resonate with your readers. You might assume they want information about your product or service, but if it’s not relevant to them, they’ll feel like they got the wrong impression. The key is knowing where y...
Gurus Gather Live 2022 with Atiba de Souza of Client Attraction Pros 05.08.2022 1:24
How many times have you gone to an event or webinar and wished you could ask the expert a question before it ended? Join me and 15 other industry-leading experts on August 8th as we flip the script on the traditional training model. The focus of this event is to help you — not talk “at” you. We are going to do a brief presentation and then answer your questions. We will have plenty of time to answ...
Gurus Gather Live 2022 with Christina Samoila of Bee Productive 05.08.2022 1:10
Growing your business can be exhausting 😓 Unless you’re a natural at everything, you often feel overwhelmed, lonely, and spend too much time failing forward. Building your business shouldn’t feel like that. With the right mentors, you can feel confident you’re making the right decisions to solve your problems and you can scale faster with less struggle. Join Christina Samoila of Bee Productive an...
Gurus Gather Live 2022 with Cyn Mobley of Obey the Beagle 05.08.2022 1:26
If you’re tired of growing your business by failing forward? Then you need to join me at Gurus Gather Live! You’ll get the opportunity to talk to Cyn Mobley of Obey the Beagle and 15 other experts and get answers to the toughest questions that are holding your business back. In this one-of-a-kind one-day event, you’ll get to borrow the experience and talent of world leaders on choosing the right b...
Gurus Gather Live 2022 with Shane Fielder of Samurai Innovation 05.08.2022 1:12
Ready to get your business unstuck? Then join Shane Fielder of Samurai Innovation at Gurus Gather Live! You’ll get the opportunity to talk to Mike O’Neill of Bench Builders and 15 other experts and get answers to the toughest questions that are holding your business back. In this one-of-a-kind one-day event, you’ll get to borrow the experience and talent of world-class experts in building up your...
Video Content Creation TIP #contentmarketing #tips #marketing #shorts #marketer #seo #videomarketin 05.08.2022 0:59
Video Content Creation TIP #contentmarketing #tips #marketing #shorts #marketer #seo #videomarketing
Gurus Gather Live 2022 with Jena Apgar of 2xMyBiz Marketing 04.08.2022 1:40
It can be hard to grow your business. Unless you are good at everything, you often feel overwhelmed and lonely. You also spend too much time failing forward.😓 Building your business can feel like a struggle, but with the right mentors, you can make confident decisions that will help you solve your problems. You can also scale your business more quickly and easily with their help. Join Jena Apgar...
Gurus Gather Live 2022 with Jeremy Pope of Sales Call Overhaul 04.08.2022 1:45
If you’re tired of growing your business by failing forward? Then you need to join me at Gurus Gather Live! You’ll get the opportunity to talk to Jeremy Pope of Sales Call Overhaul, and 15 other experts and get answers to the toughest questions that are holding your business back. In this one-of-a-kind one-day event, you’ll get to borrow the experience and talent of world leaders on improving sale...
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