Cascade Strategy

This Way Forward

Business EN ↓ 17 episodes

This Way Forward is a high-energy podcast where strategy gets real. In just 10 minutes, a C-suite leader walks us through one bold strategic bet: the moment they took the risk, why it wasn’t obvious, what made it hard, and how it changed the game. Hosted by Charlie Newark-French, CEO at Cascade, each episode is a window into the minds of the people steering companies through uncertainty, complexity, and transformation. No fluff. No jargon. Just raw, strategic decision-making at the highest level. For leaders who want to learn from the sharpest minds in business, this is the way forward.

Author

Cascade Strategy

Category

Business

Podcast website

www.cascade.app

Latest episode

Apr 8, 2026

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Episodes

Best Friends' Radical Race to a No-Kill Nation 08.04.2026

Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Julie Castle, CEO of Best Friends Animal Society , the organization leading the charge to make the United States a no-kill nation. Together, they explore the radical shift from a "catch and kill" system rooted in the...

Unity’s Bold Bet on Outcome-Based AI 31.03.2026

Welcome to This Way Forward , the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Patrick Brown , Founder and CEO of Unity Communications , a global business process outsourcing (BPO) firm. Together, they explore the counterintuitive decision to disrupt his own revenue model before the market did it for him...

The Bold Decision Behind the Rise of Engine 19.03.2026

Welcome to This Way Forward , the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Elia Wallen, Founder & CEO of Engine , a modern travel management platform disrupting how SMBs handle lodging, flights, and car rentals. Together, they explore the high-stakes decision Elia made in 2019: walking away from...

WWF’s Leap Into the Future: AI, Blockchain, and Purpose 15.12.2025

Welcome to This Way Forward , the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Dermot O’Gorman , CEO of WWF-Australia , to explore how one of the world’s most recognized conservation organizations made a radical bet to reinvent itself for the future. The bold strategic bet In 2016, WWF-Australia faced a...

Telstra’s Massive AI Infrastructure Bet 18.11.2025

Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Josh Blandy, Head of Performance Strategy at Telstra, Australia’s largest telecommunications company. Together, they explore a strategic bet that is happening right now : Telstra’s massive investment to rebuild its network for...

The Bet to Make ALS a Livable Disease by 2030 19.08.2025

Welcome to This Way Forward , the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Nicole Eck , Chief Strategy Officer at the ALS Association , the nonprofit leading the global fight to make ALS a livable disease. Together, they explore the moment when the ALS Association moved away from chasing short-term f...

The Bet That Rewrote the Rules of Hotel Growth 13.08.2025

Welcome to This Way Forward , the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Elaine Zhuang , General Manager of Strategy, Transformation, and Value Delivery at nbn , Australia’s National Broadband Network. She unpacks a pivotal moment from earlier in her career where a single boardroom challenge not on...

The Bet That Took Aspen Dental Coast to Coast 11.08.2025

Welcome to This Way Forward , the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Alex Weiss , CFO of The Aspen Group , the parent company of Aspen Dental and other retail healthcare brands. Together, they explore the pivotal decision that turned Aspen from a single office into one of the largest dental net...

How Canon Reinvented Itself Before It Was Too Late 06.08.2025

Welcome to This Way Forward , the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Craig Manson , former Executive Director of Canon Australia and current board advisor and operator across multiple businesses, to unpack the bold decision that helped rescue a legacy business from decline—and reposition it for...

Why Arbol Bet On Climate Insurance While Others Left 11.07.2025

Welcome to This Way Forward , the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Siddhartha Jha , Founder and CEO of Arbol , the company reinventing insurance by building financial infrastructure for climate risk. They explore the pivotal decision that led Arbol into the collapsing property insurance marke...

Why PM2 Bet On AI For Strategy When Others Resisted 08.07.2025

Welcome to This Way Forward , the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Brett Knowles , CEO of PM2 , a strategy consulting firm that partners with executive teams to strengthen strategic planning and execution. Together, they explore the bold move Brett made when others held back: bringing AI into...

The Bet That Saved Octane And Unlocked $7B In Loans 06.07.2025

Welcome to This Way Forward , the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Jason Guss , Founder & CEO of Octane Lending , the fintech company transforming how consumers finance recreational vehicles—from ATVs to lawn tractors. Together, they dive into the make-or-break decision that turned Octane...

Why Unqork Said No to Code and Built a $2B Business 27.06.2025

Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Gary Hoberman, Founder & CEO of Unqork, the enterprise tech company behind a revolutionary no-code platform used by some of the world’s largest insurers, banks, and governments. Together, they unpack the bet that led Unqork...

How Lime Redefined Urban Transportation 23.05.2025

Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this first episode, Charlie Newark-French, CEO at Cascade, sits down with Wayne Ting, CEO of Lime, the world’s leading micro-mobility company operating bikes and scooters across more than 30 countries. Together, they explore the pivotal decision that helped Lime go from a strug...

Where It All Began: The Bold Bet That Built Cascade 21.05.2025

Welcome to This Way Forward , the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Tom Wright , founder and Chief Product Officer of Cascade , the world’s leading strategy execution platform. Together, they retrace the origin story of Cascade. How a disconnect between strategy and operations inside a global...

How Journey Is Rewriting the Rules of Customer Authentication 16.05.2025

Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Brett Shockley, CEO of Journey—a company redefining how businesses authenticate customers and eliminate fraud across contact centers. Together, they unpack the non-obvious insight that led Journey to rethink identity, security,...

The Bet to Leave the Market Leader and Rebuild Virgin Australia 10.05.2025

Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything. In this episode, Charlie Newark-French sits down with Race Strauss, CFO of Virgin Australia. Together, they explore a different kind of strategic bet: a personal career gamble. Race unpacks the decision to leave a secure role at Qantas—the market leader—to take the helm of a compe...

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