This New Way

Chris Long (formerly at Go Fish Digital, now co-founder of Nectiv Digital) explains how AI is reshaping search from two angles: (1) operational automation (briefs, research, internal linking, refresh workflows) and (2) shifting buyer behavior, where people increasingly start discovery in LLMs and use Google more as a verification / reputation check. He demos how MCP connectors let you query Ahrefs...

This episode is a full “build a business in 40 minutes” demo showing how AI collapses what used to take teams (creative production + sales ops + support) into a handful of prompts. Samruddhi generates a high-production video ad in Google AI Studio using a JSON-style prompt framework, then spins up a working voice sales/support agent in Vapi via Claude Desktop + MCP—so the agent is created from a s...

Manuela Barcenas breaks down how marketing work has flipped from “writer + editor” to “manager of agents.” She shares two concrete workflows: (1) using Claude Projects to reposition and modernize 100 legacy blog posts in a week (including updated product messaging, AI-forward advice, and internal links), and (2) using Fellow’s “Ask Fellow” to mine anonymized customer-call transcripts for original...

AI is pushing knowledge work toward a world where “leaders manage agents”—and eventually, where some management functions themselves are handled by AI. Shweta Kamble and Hari Iyer (founders of HaloVision) unpack that future and demo what it looks like today: an AI “third-party” that runs confidential 1:1-style conversations with employees, synthesizes themes into quantified “case files,” and creat...

In this episode of This New Way, Aydin sits down with Hai Nghiem from AGI Ventures Canada to explore how Claude Code is changing the way teams build software, automate workflows, and even run go-to-market operations—without requiring everyone to be a developer. Hai walks through real, hands-on examples of using Claude Code as a terminal-based AI agent to qualify inbound leads, generate follow-up e...

Amir (Co-Founder at Humblytics) shares how he builds an “AI-native” company by focusing less on shiny tools and more on change management: assessing AI fluency across roles, setting the right success metrics, and creating shared context so AI can reliably ship work. The big theme is convergence—engineering, product, and design are collapsing into tighter loops thanks to tools like Cursor, MCP conn...

In this episode, Aydin sits down with Paul Xue, a self-described “vibe marketer” and former 3x CTO who now runs an AI-native Reddit growth agency. Paul explains why he believes any assumption you made about AI even three months ago is probably wrong today, and how that realization pushed him to pivot away from writing code as a long-term career. He walks through how his team ships production softw...

Aydin sits down with Mike Potter, CEO and co-founder of Rewind, to talk about how AI is changing both the risk and opportunity landscape for SaaS companies. They cover how AI agents are now deleting real customer data, why backup is more critical than ever, and how Rewind became an AI-native org with dedicated AI ownership, monthly Lunch & Learns, and real internal workflows. Mike walks throug...

In this special “build with me” episode, Aydin and Manuela walk through how Aydin used Lovable to build a unicorn-themed multiplication and division game with his nine-year-old twin daughters. They show how to go from a spoken idea to a working web app in minutes, then keep iterating to add playful design, timers, division mode, mix mode, and a leaderboard—using it as a fun way to teach kids both...

In this episode, Aydin sits down with Ryan McCready, who went from hating AI to becoming one of the most creative AI-powered content builders on the internet. After getting laid off in mid-2025, Ryan realized that every job interview demanded AI fluency. So he went all-in, teaching himself Zapier, Lovable, Supabase, and advanced prompting to engineer a “Content Factory” that turns a webinar into b...

In this episode of This New Way, Aydin chats with Scott Knowles, the co-founder of Mello, a digital process manager designed to automate human-centric workflows. Scott shares how he reentered software development after a six-year hiatus — not through online courses or bootcamps, but through ChatGPT. With AI as his co-pilot, he rebuilt his coding skills, created software from scratch, and automated...

In this episode, Aydin chats with Allan Isfan, Senior Director of Global Video Platform at Warner Bros Discovery, about how AI is reshaping creativity, software development, and large-scale enterprise culture. Allan explains how he drives AI literacy for 1,500+ employees, the power of internal demos and sandboxes, and gives a hands-on walkthrough of generative video tools like Gemini V3, Flow, and...

Ryan Carson (ex-Treehouse, Intel; now Builder-in-Residence at Sourcegraph’s AMP) shares his origin story and a practical playbook for shipping software with AI agents. We cover why “tokens aren’t cheap,” how AMP made pro-level coding free via developer ads, a concrete workflow (PRD → atomic dev tasks → agent execution with self-tests), and why managers should spend time as ICs “managing AI.” We cl...

Aydin sits down with Filip Skrzesinski, co-founder of Subframe, to unpack how AI and code-native design tools are collapsing the classic PM → design → engineering handoffs. Filip explains why “pictures to code” is an unfair ask of engineers, shows how Subframe lets teams design directly in the same material as production code, and demos building a Fellow feature—from screenshot → design system mat...

JD Fiscus (nerding.io) shares how a late-night hack connecting MCP to n8n exploded to ~1M downloads, then demos practical MCP workflows: indexing YouTube channels for Q&A, and auto-building n8n flows from natural language. We dig into the Agentic Commerce Protocol, real security pitfalls (like destructive commands), and how to turn MCPs into products with OAuth and Stripe for authentication an...

Aydin and Kieran Klaassen (Cora) unpack Compound Engineering—treating every task as an investment so the next time is faster. Kieran shares his path from film composer to startup CTO and live-demos how he plans → prototypes → ships a feature using AI agents (Claude Code), then runs multi-agent reviews. They discuss why managers are primed to orchestrate agents, how to capture your own feedback pat...

Content marketer and video lead Emily Kensley (Fellow) walks through a near-zero-friction workflow for creating polished product videos fast. She records clean, auto-animated screen demos with Screen Studio, fixes (or replaces) audio with Podcastle (Magic Dust + AI voices), and drafts scripts by riffing into a Fellow meeting then refining the transcript in ChatGPT. The result: 11-minute, brand-con...

Eddie Yoon, Sr Director, Paid Media at NP Digital, shows how CMOs can spin up a full creative campaign in ~30 minutes using AI. He breaks down a rapid “three-tab” workflow—Meta Ad Library for competitive research, GPT for strategy and prompts, and an image generator (Reeve) for instant mood boards—then extends it into testing (Trial Reels, TikTok hooks), product R&D, and agentic pipelines. We...

In this episode, Alexandra Sunderland (VP of Engineering at Fellow) pulls back the curtain on how she runs engineering with agentic workflows that actually move the needle: background coding agents in Cursor that fix bugs while she’s in meetings, Claude + MCPs to query Linear and auto-generate reports in seconds, and Zapier pipelines that turn meeting transcripts into daily briefs, real-time proje...

In this episode, Aydin chats with brothers Emil and Cassy—founders behind Hoppier (snack stipends for teams) and Postbeam (an AI-native LinkedIn content engine). They show how transcripts, voice interfaces, and AI browsers can 10× content output and product velocity for small teams. Demos include: turning transcripts into LinkedIn posts, Postbeam’s “Marv” voice interview, Vercel v0 mockups, and Pe...

Host Aydin Mirzaee welcomes Marquis Murray, productivity consultant and YouTuber, to share how AI agents are transforming day-to-day work. Marquis walks through live demos connecting Claude to Asana via MCP to auto-build projects from transcripts, generate executive-ready status PDFs, and create “AI teammates” in Asana that triage requests, draft briefs, write emails/blogs, and route approvals—kee...

In this episode of This New Way, Aydin sits down with Ali Pourshahid, Chief Engineering Officer at Solace, to explore how he’s woven AI into his daily routines as a technology executive. Ali shares real demos of how he uses Solace’s Agent Mesh and other AI tools to: Generate security-focused slide decks from Confluence in minutes Schedule a 12-person leadership offsite without lifting a finger Tra...

In this episode of This New Way, Aydin sits down with Maddie Engelmeier, AI leader at Motive, to dive deep into how her team is transforming employee productivity with AI. Motive has set an ambitious company-wide goal: boost productivity by 50%. Maddie shares the three-tier strategy behind this initiative, showcases real AI agents in action—from self-assessment tools to executive account summaries...

Ethan Hochberg and his partner have built three AI-powered X personas that rack up 200 million views annually—all while running a lean creative agency for AI and tech brands. These aren’t just vanity accounts; they’re distribution engines that feed into their core business. In this episode, Ethan walks us through: - How they blend AI content generation with a human touch to keep posts authentic an...

Alex Lee joins the show to walk us through an end-to-end automated newsletter generator built using N8N, Airtable, and generative AI. From aggregating news and generating summaries to crafting branded HTML and distributing it via email, Alex shows how businesses can reduce newsletter production from 6 hours to 30 minutes. He also shares how Model Context Protocol (MCP) is enabling real-time access...