This Could Be So Good

Amal Wakim started EQU nine years ago with a really simple idea. She wanted to help people lose weight without forcing them to give up pizza, pasta, or a good glass of whiskey. Fast forward to today, and EQU is a massive health tech platform. But building it was not exactly a smooth ride. The journey came with a lot of tears, some incredibly expensive mistakes, and serious burnout. In this episode...

Fast cars, tailored suits, and multi-million dollar commissions. That is the reality TV version of luxury property. Gavin Rubinstein is here to give you the brutal truth. In this episode of This Could Be So Good, Gavin sits down with Larry Emdur and Steve Grace to expose the unglamorous, grueling reality of building a real estate empire. He strips away the gloss of Luxe Listings Sydney to reveal e...

He walked away from a safe job at his father's firm. He survived years of intense legal sabotage from his own dad. He bought a broken, abandoned boat and somehow won the Sydney to Hobart yacht race. Meet Anthony Bell, the CEO and founder of Bell Partners. Anthony knows what it takes to survive the brutal early days of entrepreneurship and build a legacy on your own terms. In this incredibly ra...

Founded in 2012 by two 24-year-old graduates with zero fashion experience. A business plan sketched above a humble Sydney cafe. The brand that accidentally disrupted the entire menswear industry. Robin McGowan and James Wakefield knew exactly what they wanted: a great-fitting, custom made-to-measure suit that didn't break the bank. So, they decided to build it themselves. Now, the founders of...

Former Macquarie Bank finance guy. Master of the frequent flyer puzzle. The founder who deliberately stops his business from growing. Steve Hui knows exactly how to unlock the hidden value of the airline industry to fly at the front of the plane. Now, the founder of iFLYflat is cutting through the standard "scale at all costs" startup mentality to deliver a masterclass on building a high...

Refugee who escaped communism with $50 and a suitcase. Founder of a massive cybersecurity empire. Star investor on Shark Tank. Robert Herjavec knows exactly what it takes to build a business from absolutely nothing. Now, he is cutting through the startup fluff to deliver the brutal truth about what it actually takes to "make it." In this revealing episode of This Could Be So Good, Robert...

Medal of the Order of Australia recipient. Forbes 30 Under 30 honouree. UN Young Champion of the Earth Finalist. Natalie Kyriacou has spent her life fighting for the planet's toughest causes. Now, she is proving that saving it doesn't have to be boring. In this hilarious episode of This Could Be So Good, Natalie sits down with hosts Larry and Steve for a conversation that Larry calls &quot...

TV personality. Special Forces soldier. Royal Marines Commando. Royal Engineer in the British Army. Best-selling author. Ant Middleton has conquered the world's toughest environments. Now, he is expanding his empire into a new kind of battlefield: Business. In the first official interview of This Could Be So Good, Ant sits down with hosts Larry Emdur and Steve Grace for a raw, unscripted conve...

One’s a media guy turned accidental founder. The other’s a founder who stumbled into media. Together, Steve Grace and Larry Emdur bring a sharp, unscripted, and often hilarious take on what it really means to build a business. Filmed on site at The Pillars, the show pulls back the curtain on startup life; the wins, the setbacks, and the real cost of building from scratch. In this series premiere,...