ThinkInsideTheSquare

Send a message to InsidetheSquare Season two of Think Inside the Square continues! With two decades of web design experience—ten of them focused entirely on Squarespace—I’ve seen a lot of trends come and go. In this episode, I’m breaking down the exact five-point checklist I use whenever I review a website. We'll be covering how to audit your homepage copy, optimize your site for mobile visit...

Send a message to InsidetheSquare Season two of Think Inside the Square is here! In this kickoff episode, I'm sharing what's changing, what you can expect from the season, and why we're focusing entirely on Squarespace. We'll be covering website design, customization, platform updates, AI tools for Squarespace users, launch strategies, and practical tips to help you build a web...

Send a message to InsidetheSquare If you've ever watched your website traffic drop, your strategy stop working, or your momentum disappear, this episode is for you.  In this episode of ThinkInsideTheSquare, I'm sharing exactly what happened when I lost 80% of my website traffic overnight and how I’ve spent the last six months rebuilding my business in a smarter, more sustainable way.  Fr...

Send a message to InsidetheSquare Did you know more than half of your website visitors are probably on their phones? In this episode, I'm sharing my expert advice on how you can make your Squarespace site look fantastic on every screen size. Hint: It all starts with how you edit. We're diving into mobile-first design (and why it matters SO much), how to use the mobile preview to customiz...

Send a message to InsidetheSquare Wondering how to turn your expertise into an AI tool that helps others and generates income? In this episode of Think Inside The Square, I'm sharing the straightforward process I used to create Custom Cody, my Squarespace code AI assistant that's now helping hundreds of users with their website customization questions. I'll walk you through my entir...

Send a message to InsidetheSquare 🔄 Is your online business ready for the NEXT big industry shift? Learn how to spot trends BEFORE they impact your bottom line! In this episode, I'm sharing my decade of experience weathering digital disruptions. From the decline of Myspace to AI design tools threatening to replace designers, I've seen how quickly things can change—and how to position yo...

Send a message to InsidetheSquare 🏠 Confused about domains, hosting, and CMS? In this episode, I break down exactly what you need to know about domains, hosting, content management systems, and professional email addresses - the essential building blocks with no fluff, just practical information to help you understand what's happening behind the scenes of your Squarespace website. By the end...

Send a message to InsidetheSquare  Want to turn your Squarespace website into a thriving membership community where people connect, engage, and happily pay for your expertise? In this step-by-step tutorial, I break down exactly how to use Squarespace Member Areas to create an exclusive space your audience will love. I'll show you my favorite workarounds for Squarespace's limitations and...

Send a message to InsidetheSquare Have AI-generated articles been pushing your content down in search results? In this episode, I'm talking with SEO expert Mariah Magazine about how the battle between AI and SEO is reshaping visibility for Squarespace website owners. Discover why your authentic voice might be your greatest SEO advantage and how to stand out in an increasingly AI-dominated lan...

Send a message to InsidetheSquare Ever had that "aha!" moment where something clicks and you can't wait to share it? That's exactly what this episode is about! Join Becca Harpain, Squarespace expert and founder of InsideTheSquare.co, as she reveals how those everyday discoveries can become the foundation of engaging content that builds trust with your audience. In this episode,...

Send a message to InsidetheSquare 🎨 Ever dreamed of turning your love for web design into a thriving career? Join me for an incredible conversation with Christy Price, a 20-year web design veteran who went from coding in grad school to becoming one of the most respected Squarespace designers in the industry! In this episode, Christy shares the surprising story of how a random conversation on a sk...

Send a message to InsidetheSquare In this episode, you'll learn about the five common mistakes that might be secretly sabotaging your website's performance. Whether you're selling products, booking services, or growing an email list, you'll discover why even the most aesthetically pleasing websites can struggle to convert. Beyond identifying these common pitfalls, we dive deep...

Send a message to InsidetheSquare In this episode of ThinkInsideTheSquare, we're diving deep into the technical side of web typography while keeping things practical and easy to understand. You'll learn why web fonts are different from regular fonts, what to look for when choosing fonts for your website, and how to ensure your typography is both beautiful and functional.  Key topics cove...

Send a message to InsidetheSquare In this episode of Think Inside the Square, I got a chance to sit down with brand strategist and AI expert Phil Pallen to tackle a question I hear from so many small business owners: how do we harness the power of AI without losing our personal touch? As artificial intelligence becomes increasingly prevalent, I know many of us feel caught between wanting to stay c...

Send a message to InsidetheSquare In this comprehensive guide to mobile-first design, we explore the crucial concept of the "thumb zone" and its impact on mobile user experience. Learn how to optimize your Squarespace website for one-handed mobile browsing, including practical tips for navigation placement, button sizing, and mobile-specific features. Key topics covered: Understanding th...

Send a message to InsidetheSquare In this episode of ThinkInsideTheSquare, I'm sharing practical strategies to make your website more human without sacrificing professionalism - from strategic design choices to authentic content creation. Whether you're a solopreneur or running a larger business, you'll discover actionable tips to help your visitors feel seen and understood, plus my...

Send a message to InsidetheSquare Ready to transform your website without a complete overhaul? In this episode, we're diving into four powerful 15-minute improvements that can dramatically change how visitors interact with your site. Perfect for busy folks who want to make meaningful changes without spending hours on redesign. Discover why certain website elements might be working against you...

Send a message to InsidetheSquare Ever notice how some newsletters make you think "Oh yay, they sent a new one!" while others just collect dust in your inbox? In this episode of ThinkinsideTheSquare, I'm sharing my tried-and-true strategies for creating emails your subscribers actually look forward to opening. Whether you're planning your first newsletter launch or wanting to b...

Send a message to InsidetheSquare In this episode, we're diving deep into the three surprising ways your digital products can transform your business and elevate your expertise. We'll discuss how to: Showcase your expertise and attract dream clients by turning your knowledge into valuable digital products, just like the website designer who turned her principles workbook into speaking op...

Send a message to InsidetheSquare After moving over 400 blog posts to a new domain, I discovered some game-changing strategies for content organization that transformed how I manage my blog. Whether you're just starting out or managing hundreds of posts, the right system makes all the difference. In this episode, I'm breaking down exactly how to use Squarespace categories and tags effect...

Send a message to InsidetheSquare Ever stared at a website and felt something – trust, excitement, calm – without knowing exactly why? Chances are, color psychology was quietly working its magic. In this episode of Think Inside the Square, we're pulling back the curtain on how color choices can make or break your website's effectiveness. From the strategic blues of banking websites to th...

Send a message to InsidetheSquare Ever wondered how people actually navigate through your website – not just the pages they visit, but their entire journey from first discovering you to becoming a loyal customer? In this episode, you’ll learn about the customer journey mapping process.  We dive into three practical types of maps you can create today: the First Timer Flow, the Buyer's Journey...

Send a message to InsidetheSquare Want to test how well your website works for visitors without breaking the bank? In this actionable episode of ThinkInsideTheSquare, Squarespace expert Becca Harpain reveals three budget-friendly strategies for gathering valuable user experience feedback. Whether you're launching a new site or updating an existing one, these actionable techniques will help yo...

Send a message to InsidetheSquare The holiday season is right around the corner, and if you're running an online store, you might be wondering how to prepare for the rush! In this episode, I'm thrilled to welcome Kristine Neil, a Squarespace and Shopify e-commerce expert. We dive into practical strategies for holiday preparation, bust some common Squarespace e-commerce myths, and share g...

Send a message to InsidetheSquare Ever had one of those moments where something that feels like a total disaster actually turns into an opportunity? That's exactly what happened when my website traffic dropped 82% overnight. But here's the wild part - it led me to discover something that's completely changing how we think about content online. in this episode of ThinkInsideTheSquare...