Think Like a Creator

Zac Alsop has built a career out of doing the absurd things most creators would never dare to attempt. From sneaking into places and pranking the fashion world to catching clouds, driving cars inside volcanoes and turning outrageous ideas into seriously watchable stories, he’s spent the last decade proving that if the concept is big enough, the audience will come with you. In this episode of Think...

How do you go from a call centre job earning £21k a year to a full-time creator with millions of followers and a face most people now recognise off the telly? Most people know Cole Anderson-James from the viral TikToks, the characters, and the comedy that's racked up millions of views. Few know the years of grind, the risk it took to walk away from a steady wage, and the strategy behind turning sh...

How do you turn YouTube golf from a few lads filming videos into a full-scale media operation? Most people know Big Wedge for the viral challenges, chaotic collabs, and some of the biggest personalities in golf content. Few know the level of planning, logistics, and strategy it takes behind the scenes to keep the whole thing moving. This episode of Think Like a Creator is brought to you by Uscreen...

Did Izzy Hammond inherit the petrol gene, or did she have to discover it for herself? Growing up as Richard Hammond's daughter meant sharing him with millions of Top Gear fans, sitting on the stairs waiting for him to come home, and navigating paparazzi in the hedges after his 2006 crash. But it also meant watching one of the most successful automotive media operations ever built, and learning wha...

James and Fuhad (ShxtsNGigs) went from two mates chatting in a Manchester flat to running one of the most dialled‑in comedy media machines on the internet. Their clips dominate feeds, their Patreon sits near the very top of the platform, and they’ve turned a lockdown podcast into a multi‑show, multi‑revenue‑stream operation with a full‑time team behind it. In this episode of Think Like a Creator,...

Did Jamie Elliott crack the code for creator-led venture capital? After years as a founder and angel investor, Jamie Elliott teamed up with the Sidemen to launch Upside, a $30M fund where creators don't just promote brands, they own equity and supercharge startups with real distribution. In this episode, he breaks down the "power law" (Only 1 in 10 investments drive all returns), why pre-seed/seed...

Did Jono accidentally crack the blueprint for turning internet clout into real-world empire? After years behind the scenes helping LADbible and global brands go viral, Jono Yates built OnlyScrans into one of the UK’s most engaged food channels – then used that attention to launch YRDS, a sports-focused creative agency, and GOAT, a packed sports bar in his hometown of Nantwich. In this episode, we...

Did The Fellas sell out? After 15 years of making content, Calfreezy built Fella Studios into one of the most successful podcast production companies in the UK, creating shows like The Fellas, Saving Grace, Pitch Side, and more. And he is now taking it to a new level since its acquisition by Global. ​ In this episode, Freezy breaks down what the Global deal actually means for the industry, why “cr...

If you watch football content on YouTube, there's no way you haven't seen John Nellis. In just 12 months, he went from 1 million to 10 million subscribers. That's not just growth. That's a phenomenon. Behind every viral video, every perfectly crafted hook, every retention-optimized second—there's a system. And today, we're pulling back the curtain on exactly how it works. John Nellis and his busin...

YouTube isn't just getting bigger. It's professionalizing at breakneck speed. Gone are the days of kids making videos in bedrooms with a webcam and a dream. Today's top creators operate like media companies; with teams, strategies, and a level of intentionality that would make traditional broadcasters blush. At the heart of this transformation is a new breed of specialist: the YouTube strategist....

Hollywood is in a dire state. Almost every single being released is a sequel, remake or part of a large franchise. There’s a severe lack of original stories being told in the cinemas at the moment. But there is a group of people fighting back…. A bunch of TikTokers who are going toe-to-toe with the Hollywood machine, on minuscule budgets. They made a film for $100k, and that film is now set for a...

This episode we welcome  Bella James, an absolute trailblazer in the Formula 1 content space. She’d leading the charge for a new generation of female fans in motorsport. Here rise has been nothing short of meteoric, and today we discuss how she’s tackled it, from her first exposure to the sport, to becoming Christian Horner’s worst nightmare. Welcome to Think Like a Creator 🧠💭 Your guide to the...

Welcome to Think Like a Creator 🧠💭 🪐Your guide to the creator universe. No flashy set. No gimmicks. No fluff. Just a show with one goal: be the bridge between the worlds of business and content. As the Manager of the Sidemen, I’ve been navigating these worlds longer than most. No matter which side you come from, it can be confusing. So I’m here to help. I want businesses to think more like crea...