Think Like a CMO with Sarah Gemmell

If you’ve been showing up consistently and your results still feel unpredictable, it’s not because you’re lazy or behind. The market changed, and “visibility fixes everything” stopped being true. Buyers are more informed, more skeptical, and more cautious with their money, especially after years of overhyped offers and bad customer experiences. That shift means your marketing has to do more than g...

We break down why your marketing feels scattered even when you’re showing up consistently, and we draw a hard line between strategy and tactics. We share a simple framework to evaluate every marketing move so you can stop guessing and start creating predictable lead flow.  • defining marketing strategy as the plan and tactics as the supporting actions  • spotting the signs of a missing strategy, l...

We break down the four-part marketing system we use to build predictable lead flow without chasing trends or busy work. We explain how to spot the real bottleneck in your pipeline so you stop making emotional changes and start making data-based decisions.  • why a signature process makes marketing tangible without rigid steps  • the Attract stage and consistent visibility with the right audience ...

I’m pushing back hard on that instinct, because when cash flow is tight, your priority isn’t prettier marketing. Your priority is leads, sales conversations, and a clear conversion plan you can run right now. I walk you through what to pause first (hiring, heavy tech, endless automations, and building a brand-new offer) and what to do instead to stabilize revenue fast. We talk client retention str...

We stop treating marketing like a grab bag of ideas and start running it like a system that creates predictable leads. I walk through how to think like the CMO of your business so your content, messaging, funnel, and metrics all work together.  • spotting random acts of marketing and why they create unreliable lead flow  • understanding why old tactics stop working as the market and buyer behavior...

You’re posting, educating, and showing up consistently and somehow your revenue still feels like a coin flip. Meanwhile, the same names keep popping up in your Instagram Story views and the same people keep opening your emails. Those lurkers are not “cold” and they are not proof your marketing is broken. They’re usually undecided, and your content is missing the pieces that help them feel clear, s...

Your marketing is no good if they don't remember you! Your marketing needs to position you as the go to expert in your field and get them to remember you when the time comes for them to swipe that pretty little credit card! This is relevant for clients, customers, and referral partners!  Thanks for being here! Make sure to subscribe and leave a review if you found this helpful. Your review al...

It's time to stop letting meta dictate your marketing and start thinking BIGGER, looking at the whole picture of your marketing and creating a marketing ecosystem. This episode dives into exactly what that shift means for you and your business.  Connect with me on Instagram and TikTok Book a free clarity call with me here to discuss your marketing: https://sarahjeanco.com/clarity-call Want to...

Want more visibility to the right people? More dream clients lined up to work with you or buy your product? Make sure to fix these 3 things that could be holding you back! Connect with me on Instagram and TikTok Book a free clarity call with me here to discuss your marketing: https://sarahjeanco.com/clarity-call Want to get email updates when new episodes drop and special deals on marketing suppor...

Let's dive into what makes your emails convert more! Email marketing is very much alive.. AND the market has shifted aaloootttt. Buyers are behaving differently and so are spam filters... Connect with me on Instagram and TikTok Book a free clarity call with me here to discuss your marketing: https://sarahjeanco.com/clarity-call Want to get email updates when new episodes drop and special deal...