Think Editorial with Flavia Barbat

Brand strategist Jatin Modi, founder and CEO of Renaissance, joins Flavia to unpack what it truly means to build a brand that occupies the mind. Drawing on over a decade working with B2B companies across the globe, Jatin explores how positioning, narrative, and storytelling each serve a distinct function. From the psychology of belief to civilizational values and the rise of AI, this episode makes...

Content design expert Amanda Serfozo unpacks how the discipline has evolved from “web design” into a strategic, research-led pillar of user experience. Drawing on her journey, from agency work to leadership at Capital One, she reflects on how content design blends editorial precision with user-centered thinking. This episode also dives into why every word matters, the tension between content and v...

Flavia Barbat sits down with Thomas Marzano, designer, strategist, and global brand leader behind the manifesto “Brand Constitutions,” to explore the fundamental shift in how people relate to technology and what agentic branding means for brand survival. As AI becomes the primary interface between human intent and the digital world, Thomas argues that the real conversation brands need to be having...

Welcome to another episode of the Think Editorial podcast. Flavia Barbat sits down with Harry Ashbridge, renowned for his work implementing public-facing writing guidelines at Monzo Bank and championing clear, effective writing across organizations. Together, they explore the blurred lines between writing, copywriting, content design, and UX, and why these disciplines should never operate in silos...

Dive into my conversation with Stefano Puntoni , a renowned professor of marketing at The Wharton School (part of the University of Pennsylvania) and co-director of the "AI at Wharton" center , which promotes research on the role of artificial intelligence in business. Professor Puntoni is privy to a lot of research applying behavioral science to innovations like algorithms and automation in order...

Dive into my interview with Georgina Rutherford , co-founder of Personally , an agency focused on building the personal brands of experts across all sectors—which, of course, means that she has a lot of experience with what works and what doesn't on channels like LinkedIn. Watch the full conversation to find out: How to build a personal brand strategy and keep thought leaders engaged throughout it...

Dive into my interview with William Rauscher , verbal director at Wolff Olins , a global brand consultancy that specializes in corporate identity. This is a unique opportunity to learn from an industry leader whose experience and expertise helps bridge the gap between creativity, strategy, and storytelling—and more importantly, the role verbal identity plays in building your brand. Watch the full...