They Don't Teach This in Law School

Send us Fan Mail Your law firm is filled with incredible stories you could use to connect with potential clients, but you're probably overlooking them. Discover how to easily find and share those stories with your audience in print, video, and more! And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas! Want to scale your law firm? Click h...

Send us Fan Mail Bryan Austin, of Law Firm Alchemy and Red Kraken creative, lays out a step-by-step blueprint for taking just a few pieces of short-form content and using it to unify your brand, reach new audiences, and become omnipresent in just 90 days. Bryan shares the essential insights behind building a far-reaching, high-velocity social media presence, by taking just two hours a month, so yo...

Send us Fan Mail Let's go behind the scenes on last week's "missing" podcast episode. There's an important lesson on keeping your marketing cadence and how to recover when you miss hitting the mark. And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas! Want to scale your law firm? Click here Connect with Charley Linked...

Send us Fan Mail This is one of the most important shifts I want to make in how we talk about growing law firms. Can we strip away the ego that is costing you growth and get down to the real work? This episode goes deep, so listen in... Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy

Send us Fan Mail Guest-host Bryan Austin reveals the secret to artfully flipping one-star reviews into strategic assets to scale your firm, and draw five-star clients to you.  Bryan lays out actionable strategies to take those occasional bad reviews and use them to strengthen your brand, sharpen your systems, and build trust with your ideal clients.  Want to scale your law firm? Click here Connect...

Send us Fan Mail You don't need time, or energy to master marketing. You just need this simple mindset shift. Bryan Austin, co-author of They Don't Teach This in Law School, takes the wheel for Charley this week and lays out the critical pivot that took him from writer to marketer in a matter of months.  Including:  The three key secrets to effective copywriting. Connecting through relat...

Send us Fan Mail This one piece of advice could get you unstuck and back in growth mode. If you feel frustrated by trying so much but spinning your wheels, this is the episode for you... and considering it contains advice from Ryan Deiss, you're in for a treat! Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy

Send us Fan Mail Your personal brand is your calling card; made to set you apart and sell your clients before they walk through the door.  Jay Berkowitz, CEO and Founder of Ten Golden Rules, makes his long-awaited debut and reveals the secret of how to sell with your personal brand.  Including:  The four key strategies for communicating of your brand  Building consistency across platforms Easy hab...

Send us Fan Mail From the meditations of stoic philosophy to quiet reflections at 4 am, Chis Earley's path to success is paved with hunger and humility.  Charley sits down with Chris for a tour de force that is one part hard knocks, one part leadership, and every part compassionate entrepreneurship.  Through sharing his entrepreneurial journey, Chris challenges law firm owners (like you) to g...

Send us Fan Mail Can you name your organization's core values? Right now, off the top of your head? It's one thing to list the guiding principles of your firm. What separates good firms from great ones is how you put those values into practice. How you live your values with intention. Seth Price, Managing Partner at Price Benowitz LLP and Founder of BluShark Digital, joins Charley for a...

Send us Fan Mail Want to align your business life, personal life, and still have energy to spare for the things that matter?  Scott Snellings has your solution. Scott Snellings, Founder of Snellings Law and host of The Driven Crowd, returns to They Don't Teach This in Law School to settle, once and for all, the most contentiously debated topic among law firm entrepreneurs:  Whose state has th...

Send us Fan Mail Your favorite legal marketing podcast collaboration is back, and this time they're answering ALL of your questions. Well maybe not all of them, but at least the ones you submitted. Charley and Tom Tona, host of the Lead Counsel Podcast, continue their cross-platform collaboration where they've tacked everything from managing time and money to building the best brand onli...

Send us Fan Mail Avoid the pitfall so many entrepreneurs learn too late and build systems around proactive communication, and the freedom for your team to try, fail, and try again until they succeed.  Charley and Bo Royal, of Pareto Legal, deliver a masterclass of ironclad leadership in the realm of entrepreneurship, marketing, and beyond. They delve into the complexities of measuring marketing ef...

Send us Fan Mail Guests Ron Latz and Gyi Tsakalakis join Charley for a no-holds-barred exchange on the digital do’s and don’ts of managing your data and brand on the online marketplace.  They rant. They cross-talk. They go straight for the nerve to find the pulse of what it really means to forge a meaningful business outcome through digital marketing.  Tune in to learn how to own your data and mar...

Send us Fan Mail Charley and Tom are back with Episode 2 in their powerful 8-part series on law firm marketing. Whether you're two years into growing your firm or twenty years into leading one— marketing matters more. More than the quality of your legal services. More than the relationships you've built. More than what you do or how you do it. In this episode, Charley and Tom flip the ma...

Send us Fan Mail Charley and Thomas Tona of the Lead Counsel Podcast are back with another installment in our multi-week collaboration — diving deep into the real, raw challenges (and solutions) of law firm entrepreneurship. When you’re running your own firm, it’s easy to fall into the trap of thinking you have to do it all yourself. Hiring feels like a risky expense. But today, we flip that think...

Send us Fan Mail Charley and Thomas Tona of the Lead Counsel Podcast kick off a multi-week collaboration where they tackle the most interesting, thought-provoking problems and solutions in law firm entrepreneurship.  The collaboration kicks off by tackling the question: Where the heck did my time go? From time management hacks to best the best practices for a mindful, healthy work life, these two...

Send us Fan Mail Brad Scott, aka The Probate Guy, dives deep into the world of numbers and cracks the code on using math to drive law firm success. Scott talks about how embracing data can transform your decision-making, streamline operations, and skyrocket your firm’s growth.  Ditch the number struggle and adopt strategies to cross every data hurdle, including:  The Three crucial pillars, and key...

Send us Fan Mail In this high-impact solo episode, Charley Mann of Law Firm Alchemy pulls back the curtain on one of the most overlooked and underutilized growth strategies in the legal world: multimedia marketing. When it’s done right, multimedia marketing doesn't just amplify your message—it builds authority, deepens connection, and creates a presence so strong your ideal clients feel like...

Send us Fan Mail  Like any great sequel, Bryan and Charley return to jump the shark and leave you with a cliffhanger. In this second act of their theatrical journey, our favorite former theatre kids-turned-legal entrepreneurs peel back the curtain on the actor's mindset—and reveal how it can revolutionize your law firm. This isn’t just about Shakespeare and stage lights. It’s about thinking o...

Send us Fan Mail What do great lawyers and great actors have in common? More than you think. In this episode, Charley Mann is joined by Bryan Austin —a professional actor and member of the Law Firm Alchemy team—to explore the surprising parallels between the stage and the courtroom. Charley and Bryan dive into their theater backgrounds and reveal how the art of performance can elevate law firm own...

Send us Fan Mail Kevin Daisey, host of the Managing Partners podcast and co-founder of Array Digital, cuts through the noise and lays out the essential sales and marketing skills you need to make the ultimate impact with your firm.  Kevin insightfully explores the evolving landscape of SEO and digital marketing, separates the myths from the best practices, and reveals the secret to game-changing s...

Send us Fan Mail Charley's traveling this week, but work never waits!  This week Charley's at Jay Berkowitz's 10 Golden Rules Live Event, but right before it starts he sits down to discuss the importance of effective communication and the value of insights from ground-level staff.  He outlines three key advantages for law firm owners: consistency, the maturity to adapt to change, an...

Send us Fan Mail This week,  Charley sits down with Brooke Birkey, a master in law firm intake coaching and business development for firms of all sizes. Brooke shares insights on emotional intelligence and lifts the veil around the science behind effective client intake.   Together, they dive into the crucial role of personality assessments, the power of role-playing in intake training, and how la...

Send us Fan Mail Charley welcomes back Craig Goldenfarb, legal entrepreneur and CEO, to talk about his latest and most unexpected venture—owning a professional soccer team. Craig shares how he transitioned from attorney to CEO, built a portfolio of businesses, and why investing in people is the key to entrepreneurial success. Craig dives into the power of culture in business, including:  Lessons f...