Therapy Marketing Solutions

Many businesses fall into the trap of making their About Us page on their website about them. So what should it be about? On this episode, I break down your About Us page and tell you how to create content that both interests and compels your ideal clients into wanting to work with you.

Creating systems and processes may not be at the top of your to-do list, but just maybe they should and here's why. When you create systems in your practice, you can delegate work to employees, set them up for success, free up more time to focus on your clients, and create more head space to create a vision for your practice. In this episode, Lauren Apple, owner of Systems to Scale , and I discuss...

Call to actions are powerful tools that get prospects to take an action. They can be used to fill out an intake form, request more information, sign up for your newsletter, and so much more, but picking the right call to action and where to place it can take strategy. Listen to today's episode where you how to harness their power in your marketing.  And check out our freebie with some of our favor...

Reports are just a part of being a therapist, right? Well, yes, but maybe there is a better way.  Learn how Dr. Michelle Boisvert, Speech-Language Pathologist, took burnout and turned it into an opportunity for additional revenue and more time for clients. Michelle Boisvert, Ph. D., CCC-SLP, ADHD-RSP, is an Evaluation Specialist and Clinical Development Lead at World Tide, Inc and  Easy Report Pro...

Maybe you have heard of SEO? Maybe you have just heard of the name. Or maybe you have tried a few SEO techniques?  Whatever your experience with SEO is, this episode is for you.  In this episode, we dive into what SEO is, why it is important, and a few tips you can do to drive more traffic to your website.  And the best part is I have a surprise guest, who is one of my favorite people, on the podc...

Thinking outside the box can be a powerful tool in a clinic owner's arsenal. In this episode, I interviewed Sara Bergsma and Melissa Swander, co-owners of We are Better Together , a Speech-Language Pathology and Occupational Therapy Clinic in Idaho. We hear how they used school contracts and summer camps to serve smaller, at-risk communities while building a thriving business with a welcoming and...

Most businesses focus on design when it comes to their marketing. It is probably the thing most businesses think they need first. Because if the design is right, it will make their business look professional and legitimate. But design does so much more than make your business look good.    This is a deeper dive into design as we continue to discuss the three things high-converting websites need th...

HIPAA, does it make you sweat? Is it keeping you up worrying at night? If so, this episode on HIPAA and marketing will help you better understand how to use it and how not to use it in your marketing and business. In this episode, I met with Rolf Lowe, an attorney at Wachler Associates , a law firm specializing in healthcare. He shines some light on what is law, best practices, and how you can pro...

Stories have been around for thousands of years. They are how we passed down history and culture before the internet and books were available. From our early years, stories have been used to teach us. Story is one major aspect that sets us apart from all other creatures in the animal kingdom. It helps us to diffuse complex ideas into simple concepts.  We will dive deeper into story and how it can...

Set The Right Tone For an Inviting And Comfortable Office Creating an experience includes a solid intake process, great marketing, and beautiful branding, but many practices don't give much thought to creating an inviting atmosphere for their ideal clients. "There is so much emphasis nowadays on the online aspect of marketing that many people let the more physical side of marketing fall by the way...

All your marketing efforts on social media, ads, emails, etc, typically drive traffic to your website. Your website is your home plate for your business, so understanding how to create an effective, high-converting website is imperative to building a successful practice.  In this episode, you will learn three steps to building a high-converting website. 

For some business owners, networking may sound scary or intimidating, but it does not have to be when we understand the true nature of networking. A renowned business speaker, Sarah Zolecki says, "Networking is not about collecting contacts. Networking is about planting relationships."  On this episode, I spoke with Rian Chatterton, owner of Boise Speech and Hearing Clinic , Center for Orofacial M...

This episode is a quick introduction to our host, Heather Jensen, owner of Therapy Marketing Solutions and Inspired Web Design.  She discusses how she started working with therapy-based clinics and the overall goal of this podcast to help small clinic owners build thriving businesses while diffusing some of the confusion and mystery behind marketing their businesses.  Bio: As a mom with kids who h...