Julie Herres
Therapy For Your Money
Welcome to Therapy for your Money, a podcast about all things money and finance for private practice owners! If you are ready to feel confident and in-control of your financial life, then you are in the right spot. Therapy for our Money is hosted by Julie Herres, the CEO and Founder of GreenOak Accounting. She and her firm specialize in working with private practice owners across the United States, and have assisted hundreds of private practices with increasing their financial stability and profitability. She is on a mission to share her best practices she's learned along the way through her s...
Author
Julie Herres
Category
Podcast website
Latest episode
May 22, 2026
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Episodes
Episode 166: How to Manage Your Marketing Like a Pro 07.02.2025 18:14
Mastering Marketing Strategies for Therapists with Avivit Fisher In this episode of Therapy for Your Money, host Julie Herres dives into marketing strategies with Avivit Fisher, founder of Redd Strategy. They discuss practical steps for attracting clients and transitioning from insurance to private pay. Avivit shares insights on setting up and scaling a practice, emphasizing the importance of loca...
Episode 165: Is Starting a Non-Profit the Right Move? 31.01.2025 15:50
Adding a Nonprofit to Your Therapy Practice: Pros, Cons, and Compliance In this episode of Therapy for Your Money, host Julie Herres, owner of Green Oak Accounting, discusses the considerations and challenges of adding a nonprofit alongside your for-profit therapy practice. Julie explains the logistics of setting up a nonprofit, such as establishing a C corporation and obtaining nonprofit status f...
Episode 164: The Risks in Raises 24.01.2025 21:07
Navigating Pay Raises in Therapy Practices: Key Considerations In this episode of Therapy for Your Money, host Julie Herres explores critical factors therapy practice owners need to consider when team members request raises. Julie highlights the importance of ensuring the business's financial health before rewarding employees and provides a comprehensive analysis of different compensation mod...
Episode 163: Is psychedelic-assisted therapy worth it (financially)? 17.01.2025 30:04
Integrating Ketamine-Assisted Psychotherapy into Your Practice In this episode of Therapy for Your Money, host Julie Herres delves into the logistics and financial benefits of adding ketamine-assisted psychotherapy (KAP) to a therapy practice. Joined by experts Dr. Sophia Branstetter and Karen Smith, they explore the minimal training requirements, income-generating opportunities, and how KAP can h...
Episode 162: Embracing the Power of Technology 10.01.2025 22:19
Embracing Technology Trends in Therapy Practices with Amity Cooper In this episode of Therapy for Your Money, host Julie Herres discusses the intersection of technology and mental health with Amity Cooper, the owner of Clinical Career Collective. They explore the impact of emerging technologies like OpenAI, ChatGPT, and virtual reality on therapy practices. Amity highlights the potential these too...
Episode 161: Be the CFO of Your Own Life in 2025 03.01.2025 24:11
In the first episode of 2025, Julie Herres, host of Therapy for Your Money and owner of Green Oak Accounting, focuses on empowering therapy practice owners to take control of their finances. Julie provides practical tips to help listeners take charge of both personal and business finances, including: Maintain individual login credentials and use two-factor authentication for all accounts. Regularl...
Episode 160: Find the Perfect Balance of Growth in your Business 27.12.2024 27:49
Find the Perfect Balance of Growth in your Business In this episode of Therapy for Your Money, host Julie Herres dives into the importance of effective delegation in private practices with guest Casey Gromer of C-Suite Boutique. Discussing the EOS framework, Casey emphasizes the distinction between visionaries and integrators. Key insights include the importance of delegating ownership rather than...
Is it ever too late to start a private practice? 20.12.2024 35:37
Financial Success at Any Age In this episode of 'Therapy for Your Money,' host Julie Herres talks with CJ DeMarco, a therapist who transitioned to private practice later in life. They discuss setting up for financial success using the Profit First system. Key topics include the advantages of private pay, the importance of niching, and the potential of intensives for trauma therapy. DeMar...
A Practice Owner's Guide to your Best Year Yet 13.12.2024 13:24
Planning for Your Best Year Yet: Financial Goal Setting for 2025 In this episode of 'Therapy for Your Money,' host Julie Herres, an accountant and the owner of Green Oak Accounting, shares valuable insights on planning for a prosperous 2025. With her extensive experience working with therapy practice owners across the US, Julie emphasizes the importance of reflecting on the past year to...
Episode 157: Don't get this life insurance... 06.12.2024 16:51
Why I believe Whole Life Insurance is a Bad Investment In this episode of 'Therapy for Your Money,' host Julie Herres, owner of GreenOak Accounting, shares her strong opinion that whole life and universal life insurance policies are poor financial products. Julie delves into her personal experience with these policies, explains why they don't make financial sense for most people, an...
Episode 156: How much should you spend on marketing for your practice? (with Joshua Brummel) 22.11.2024 28:14
Marketing Strategies for Therapy Practices with Joshua Brummel In this episode of 'Therapy for Your Money,' host Julie Herres dives into the intricacies of marketing with Joshua Brummel, the founder of Therapy Flow. They explore how therapy practice owners can optimize their marketing spend, categorizing it into infrastructure and ongoing activities. Joshua shares crucial metrics such as...
Episode 155: The Investment Most Small Business Owners DON'T Need 15.11.2024 14:51
Navigating Retirement Plans: Avoiding Costly Financial Pitfalls In this episode of Therapy for Your Money, host Julie Herres dives into the complexities of retirement plans, focusing on the pitfalls of cash balance plans and the benefits of simpler options like 401ks and IRAs. Triggered by a recent client experience, Julie passionately argues against high-fee plans pushed by financial planners who...
Episode 154 | The Business Owner’s Investment Playbook (with David Frank) 08.11.2024 41:06
Financial Mastery for Therapy Practice Owners: Investing, Retirement, and Real Estate Insights In this episode of Therapy for Your Money, host Julie Herres delves into essential financial strategies for therapy practice owners with certified financial planner David Frank. The discussion spans various areas, including the importance of emergency funds, distinguishing between personal and business f...
Episode 153 | I owe the IRS a bunch of $$$, now what? 01.11.2024 16:29
Mastering Tax Debt: Strategies and Solutions for Therapy Practice Owners In this insightful episode of 'Therapy for Your Money,' host Julie Herres of Green Oak Accounting provides therapy practice owners with essential guidance on managing tax debt. Julie covers crucial steps for addressing IRS notices, exploring payment plans, and applying for offers in compromise. She warns about the p...
Episode 152 | Industry updates: What's on practice owners' minds? (with Jacquie Carter) 25.10.2024 27:42
GreenOak Accounting Manager Jacquie Carter joins the conversation for this quarterly episode mainstay - Industry Updates! Julie and Jacquie cover the latest issues that are on practice owners' minds and advise how to wisely manage the financial side of business ownership in these latest industry hurdles. Also find out what's recommended for end of year financial security! Episode Highli...
Episode 151 | The 5 Financial Pitfalls of Starting a Practice 18.10.2024 16:55
Avoiding Common Financial Pitfalls in Private Therapy Practice In this episode of 'Therapy for Your Money', host Julie Herres shares insights into common financial mistakes made by private therapy practice owners. As an experienced accountant and owner of Green Oak Accounting, Julie emphasizes the importance of foresight in business planning, preparing for entrepreneurship's financi...
Episode 150 | Partners in Practice Series Part 2: Partnerships are (usually) a Bad Idea! 11.10.2024 18:38
Navigating Partnerships in Therapy Practices: Risks and Considerations In this episode of 'Therapy for Your Money,' host Julie Herres explores the complexities of forming partnerships in private practice. While partnerships seem like a good idea to share costs and responsibilities, they often come with significant risks. Julie dives into why about 80% of partnerships fail, compared to 50...
Episode 149: Partners in Practice Series Part I: Partnership Agreements 101 (with Dan Mayer & David Yood) 04.10.2024 33:31
Navigating Partnerships in Private Therapy Practices In this episode of 'Therapy for Your Money,' host Julie Herres discusses the intricacies of partnerships in therapy practices with attorney Dan Mayer and practice owner Dave Yood. They explore the importance of having a well-crafted partnership agreement, key elements that need to be included, and potential sources of friction among pa...
Episode 148: Exit Strategy Series Part II: How Much is My Practice Worth? 27.09.2024 17:21
Understanding the Value of Your Therapy Practice: Essential Tips for Selling In this episode of 'Therapy for Your Money,' Julie Herres, an accountant and owner of Green Oak Accounting, concludes a two-part series on selling your therapy practice. Julie delves into how to evaluate the worth of a practice, emphasizing the importance of practice size and the role of net profit in determinin...
Episode 147: Exit Strategy Series Part 1: Preparing to Sell your Practice (with Nicole McCance) 20.09.2024 30:29
Exiting Your Group Practice: Insights and Strategies In this episode of 'Therapy for Your Money,' host Julie Herres, owner of Green Oak Accounting, discusses the intricate process of selling a group therapy practice with Nicole McCance, a retired psychologist who successfully sold her group practice. The conversation covers Nicole's initial reluctance to sell, her eventual decision...
Episode 146: Quarterly Update: What's on Practice Owners' Minds? 14.06.2024 28:46
Navigating Challenges in Therapy Practices: Insights and Strategies This episode of 'Therapy for Your Money' features host Julie Herres and GreenOak Accounting team manager Jacquie Carter discussing the financial challenges therapy practices faced this quarter. They explore themes of cautiousness among practice owners due to low intakes and referrals, the impact of external factors such...
Episode 145: Buying Real Estate for your Practice 07.06.2024 17:17
Navigating the World of Buying Real Estate for Your Practice In this episode of Therapy For Your Money, host Julie Herres, an accountant and the owner of Green Oak Accounting, explores the complex decision of buying real estate for therapy practice owners. She delves into the reasons for and against purchasing a building, embracing the principle that such a significant financial step should align...
Episode 144: Your sales funnel: Who is your Ideal Client Avatar? (with Jenn Fredette) 31.05.2024 29:54
Therapy for Your Money: Unveiling the Power of Marketing in Therapy Practices In this episode of Therapy for Your Money, host Julie Herres, an accountant and owner of Green Oak Accounting, explores the crucial yet often avoided topics of money and marketing for therapy practice owners. Joined by guest Jenn Fredette, a psychotherapist and marketing enthusiast, the discussion delves into overcoming...
Episode 143: My Experience, Insights, and Best Practices for Navigating a Department of Labor Audit 24.05.2024 19:03
In this episode of 'Therapy for Your Money,' hosted by Julie Herres, the focus is on understanding Department of Labor (DOL) audits through the lens of a therapy practice owner. Julie shares her personal experience with a DOL audit in 2023, emphasizing the rarity of such audits for small businesses and outlining what triggers them. She provides a detailed account of the audit process, wh...
Episode 142: The 5 Steps to Successful Delegation (with Uriah Guilford) 17.05.2024 43:11
Mastering Delegation: A Guide for Therapy Practice Owners This episode of 'Therapy for Your Money' features host Julie Herres and guest Uriah Guilford discussing the importance of efficiency, delegation, and reducing stress for therapy practice owners. Uriah, a group practice owner and the founder of Productive Therapist shares his personal mission of making work and life easier and more...
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