Therapy For Your Money

Running a private practice means making a lot of decisions, some exciting, some uncomfortable, and some that just can’t wait. In this quarterly check-in, I’m joined by Jacquie Carter from our GreenOak team to talk about what we’re actually seeing behind the scenes right now. From tax planning mistakes (yes, we’re going there) to payroll realities, hiring challenges, and a few hard truths practice...

If you’ve crossed (or are approaching) that $1M mark in your practice, you’ve probably realized something… growth doesn’t get easier—it just gets different. In this episode, I’m joined by Joshua Brummel from Therapy Flow to talk about the hidden bottlenecks that show up as you scale from $1M to $3M and beyond. These aren’t the obvious problems you solved early on, they’re the behind-the-scenes iss...

If you’ve ever felt like you’re doing all the right things —taking time off, booking the massage, squeezing in a workout—but still feeling exhausted… this episode is going to hit home. Because what if the problem isn’t that you need more self-care? In this conversation, I sit down with Valarie Harris, author of The Capacity Code , to unpack a powerful idea: many practice owners aren’t dealing with...

What does it really take to scale a therapy practice to 7 figures, without burning out or creating chaos behind the scenes? In this episode, Julie sits down with returning guest Nicole McCance to break down her proven 5-step framework for scaling a group practice . From systemizing your operations and hiring the right first clinician to fixing your biggest conversion gaps, this conversation is pac...

If you’ve ever thought, “I’ve heard of Profit First… but I still have questions,” you’re not alone. In this episode, Julie is joined by Angelica Epps for a real, behind-the-scenes Q&A based on what practice owners are actually asking inside the Profit First Academy. From “Do I even make enough to start?” to “What’s the difference between profit and owner’s pay?”, nothing is off the table. This...

What does it actually take to grow from clinician to CEO? In this episode, Julie sits down with Brian Gallagher to unpack the financial leadership shifts required to scale a private practice—without burning out or building a business that runs you into the ground. They dive into why so many practice owners stay stuck in a “household money mindset,” how to think like a true CEO, and what it really...

You’re tracking your KPIs… but what do you actually do with them? In this episode, I’m walking you through how to move beyond just looking at your numbers and start using them to lead your practice. Because tracking KPIs isn’t leadership— using them to drive decisions, assign ownership, and take action is. We’ll talk about leading vs. lagging indicators, how to set up a simple system for reviewing...

How Much Financial Transparency Is Too Much in Private Practice? Transparency with your team can be a great leadership quality. But when it comes to your practice finances, sharing too much information can sometimes create confusion, pressure, and unintended consequences. In this episode of Therapy for Your Money, Julie explores a topic that can feel a little controversial for practice owners: how...

Many private practice owners assume their business will eventually fund their retirement. After all, you’ve spent years building it, surely it will be worth enough someday to carry you through your later years. But relying solely on your practice as your retirement strategy can be risky. In this episode, Julie sits down with financial planner Eric Miller, CEO of Econologics, to talk about why prac...

When inquiry volume slows down, every single call matters. In today’s private practice landscape, you can’t afford to miss opportunities simply because you didn’t respond fast enough. Research shows that the first practice to respond often wins the client — even if they weren’t the client’s first choice. In this episode of Therapy for Your Money , Julie sits down with Uriah Guilford of Productive...

The Rent Equation That Can Make or Break Your Profit Rent usually isn’t your biggest expense — payroll almost always takes that spot. But rent is one of the biggest long-term commitments you’ll ever make in your practice. When you sign a 5- or 10-year lease, that decision follows you. And I’ve seen it go both ways. I’ve seen beautiful spaces help practices grow efficiently and profitably. And I’ve...

Divorce is hard. It’s emotional. It’s overwhelming. And when you own a private practice, it can feel even more complicated. Your practice isn’t just a job—it’s an asset. It’s a cash flow machine. It’s how you pay your bills, support your family, and serve your clients. So what happens to it in a divorce? How is it valued? Could you lose it? What about taxes, debt, or access to your bank accounts?...

In this quarterly review episode, Julie and Jacquie reflect on what private practice owners experienced in 2025 and what to expect in 2026. From staffing challenges and rising expenses to burnout and big leadership transitions, they share what they are seeing behind the scenes with real practices. If you want clarity, stability, and a plan for navigating uncertainty, this conversation will help yo...

Common Tax Credits and Deductions for Practice Owners in 2026 Tax season doesn’t have to be a mystery, and you might be leaving money on the table without even realizing it. In this episode, Julie Herres sits down with Adam Rook from the GreenOak Accounting tax team to break down the most common tax credits and deductions practice owners may qualify for—both on the business and personal side. Whet...

A Profit First Journey: Confessions of a First-Year Practice Owner Starting a private practice can feel equal parts exciting and overwhelming—especially when it comes to money. In this episode of Therapy for Your Money , Julie sits down with Alex Antonucci, a first-year practice owner who isn’t afraid to share the honest, behind-the-scenes reality of building a financially sustainable practice fro...

Making the shift from independent contractors (1099s) to employees (W2s) can feel overwhelming for private practice owners—and let’s be honest, it can stir up a lot of big feelings for your team too! In this episode, Julie Herres sits down with Ginger Houghton, owner of Bright Spot Therapy, to unpack how Ginger’s “red carpet exit” approach turned what could have been a stressful transition into an...

If you’ve ever dreamed about opening your own private practice, but the numbers are making your head spin (hello, startup costs!), this episode is for you. I’m walking you through exactly how I’d build a private practice with a $5,000 budget. Where I’d spend, what I’d skip, and the mindset shifts that will help you stay sane and avoid financial overwhelm. There’s a lot of advice out there, but let...

Starting a private practice with a limited budget can feel daunting—but with the right plan, $3,000 can go further than you think! In this episode, Julie Herres shares exactly how she’d launch a new practice if she had $3,000 to spend. Discover the must-haves, the smart shortcuts, and the areas where a little investment makes a big difference. Listen to Discover What to prioritize with a $3,000 st...

How I Would Start My Private Practice: with $1,000 What would it actually look like to launch a solo private practice with just $1,000? In this episode, Julie Herres kicks off a practical three-part series walking you through exactly how she would build a private practice from the ground up—starting with a shoestring budget. Julie shares candid insights, must-have tools, and where not to spend you...

Is Getting a Tax Refund a Good Thing for a Therapy Practice? Welcome back to Therapy For Your Money, and Happy New Year! I’m Julie Herres, and I know tax season brings lots of questions—especially when it comes to tax refunds. For many business owners, that refund feels like a windfall or a bonus, but is it actually a good thing for your private practice? In today’s episode, we’ll break down what...

Eyes Wide Open: Prepping Your Practice for 2026 Let’s face it, 2025 has been a wild ride for so many practice owners. But while we can’t predict every curveball coming our way, we can go into the new year feeling informed, prepared, and ready to roll with whatever comes next. In this episode, I’m sharing real-world, actionable tips to help you keep your practice thriving in 2026, no crystal ball r...

Ever wish you could pick the brains of Profit First pros just for private practice? This episode brings you behind the scenes of Profit First Academy office hours with two of our most experienced coaches, Carolyn Chrestman and Hannah Dyer. Julie sits down with Carolyn and Hannah to share real questions from practice owners, common places people get stuck (and how to get unstuck), and what it reall...

TFYM 194 | Quarterly Recap with Jacquie (Q3, 2025) Host: Julie Herres, Host of Therapy for Your Money Guest: Jacquie Carter, GreenOak Accounting In this quarterly check-in, Julie and Jacquie share what’s actually happening inside group practices right now. They cover the real-life challenges with payroll, tough financial decisions, and staying resilient when the industry shifts overnight. In this...

Cash-Flow Series: Where Is Your Money Leaking ? In this episode, Julie dives into the not-so-fun—but oh-so-important—side of practice finances: figuring out where your hard-earned money is sneaking out the door.  If you’ve ever wondered why your practice feels “tight” on cash even when revenue looks strong, you are definitely not alone. Julie walks you through the six most common cash-flow bottlen...

In this episode, we tackle the most common cash bottlenecks on the incoming side of your private practice. Julie explains why problems are inevitable in business—and how a calm, systems-first response keeps money moving. You’ll learn how to spot a billing slowdown vs. a standstill, which weekly metrics to review, and why working with a team of billers creates helpful redundancies. Julie rounds thi...