Marcus & Suzanne Cauchi, Principled Selling

TheInquisitor Podcast

Business EN ↓ 579 episodes

Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success. I’m always grateful for Reviews and remember to Subscribe

Author

Marcus & Suzanne Cauchi, Principled Selling

Category

Business

Podcast website

theinquisitor.podbean.com

Latest episode

Jun 30, 2026

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Episodes

Todd Caponi discusses his new book, The Transparent Sales Leader 03.07.2022

https://www.amazon.co.uk/Transparent-Sales-Leader-Sincerity-Structure-ebook/dp/B0B23DZHFR/ref=sr_1_2?crid=3A7GNRCR7WXGR&keywords=todd+caponi&qid=1656841120&sprefix=todd+caponi%2Caps%2C60&sr=8-2 https://www.amazon.com/Transparent-Sales-Leader-Sincerity-Structure-ebook/dp/B0B23DZHFR/ref=sr_1_2?crid=3A7GNRCR7WXGR&keywords=todd+caponi&qid=1656841120&sprefix=todd+caponi%2Caps%2C60&sr=8-2  

Practical Application and Execution Of Job To Be Done Theory 01.07.2022

2 previous guests who are always worth a listen are Patrick Lindqvist and Gary Mitchell. They have extensive experience bringing diverse groups of people together around common purpose and the job to be done. Lively, unfluffy, pragmatic, we share ideas, join the dots and improve what we can each bring to the debate individually. Contact Patrick: linkedin.com/in/patricklindqvist Website: youtube.co...

How Can CEOs Grow Profits Fast? Make RevOps An Executive Function 28.06.2022

Sebastien van Heyningen, founder of Central Metric, is a new breed of sales leader. He thinks beyond the revenue. We discuss the importance of taking a more rounded approach than simply focusing on the numbers. Numbers don't generate themselves.   We explore his thoughts on management, hiring, developing people, team building AND achieving targets.    Contact Sebatien via linkedin.com/in/sebastien...

Why Zig When Others Zag? A Leadership Tale About Thriving Through Adversity 21.06.2022

One thing I know for sure, when nuclear winter descends upon us, two things will survive, coackroaches, and Simon Leslie. Simon is CEO of Ink. Imagine it's 2019, $150m in profitable revenues, 36 exclusive inflight magazine publishing contracts. Covid hits. Almost all those revenues dried up overnight, and they had to refund customers, so the slap in the head cost him more than $150m. Our intrepid...

How To Be A Happy AND Successful Seller 16.06.2022

Neil Bhuiyan, founder of Happy Selling, and I discuss mindset, attitudes, beliefs and values. We dig into the responsibilities of the seller and management for creating the conditions for sellers to thrive. What does it take to be happy in your sales role? Why is it important? Does your happiness affect your performance? Contact Neil via linkedin.com/in/neilbhuiyan Websites: happyselling.io  (Comp...

Delivering Revenue Certainty With Precise Webinar Marketing 14.06.2022

Tom Parker is CMO of Atomley. He and his team eliminate the uncertainty out of marketing one-to-many. We discuss the mechanics, objectives, beliefs and results of putting together a series of webinars intended to build medium to long term pipeline and deep levels of credibility, engagement and intimacy with your audience. We discuss how well targeted, executed and choreographed webinars coupled wi...

What’s The Secret To Selling One to Many? 09.06.2022

Sarah Archer is an extraordinary speaking coach. Listen to what she has to say about the power of public speaking and how you can bring value to your audience that drives your sales pipeline, builds awareness and gives you reach. Hints and tips abound. Speaker marketing (#Sparketing!!) can catapult your career. Contact Sarah on LinkedIn linkedin.com/in/saraharcher15 Websites saraharcher.co.uk   (C...

How Do You Make Churn A Bad Memory? 06.06.2022

"If you look after your customers you can almost eliminate  unintended churn, win customers for life and drive net revenue retention", says Markus Rentsch, founder of Remark-able and a lonely voice of sanity, advocating relentlessly for the customer. Cost of customer acquisition has risen by 60-75% in the past few years. Investors are focusing on profitable companies. Profit from expansion is 1150...

Double the Money For Half The Work: Why Sell Cold When You Can Sell Hot? 31.05.2022

"The economics of cold prospecting is insane. Keep in mind that the data shows the biggest deals come from a salesperson's 3rd generation network. Why make thousands of cold calls to strangers? The outcome you want is a strong book of loyal, profitable customers for life. The bank doesn't care how you get there. Building your pipeline through referrals and hot personal introductions delivers you a...

Damn Yourself By Learning Lessons From History: Excellent Basics 27.05.2022

Ian Cartwright, author of The 6 Fundamentals of Sales Know how, chats to me about doing the basics, well, consistently, over time and meaning it. Lively discussion that serves to remind you of what probably got you going on the road to success, before you learned to get in your own way  

The Rise of China Is Inevitable, How You Respond Is Not 24.05.2022

"In a country well governed, poverty is something to be ashamed of. In a country badly governed, wealth is something to be ashamed of." Confucius If the short, medium and long term economic trends are to be believed, the USA's empire and economic hegemony are on the decline, whilst simultaneously China's stars are on the rise. That terrifies many in the West. But China needs strong global markets...

Do You Love Diving Down A Rabbit Hole? 18.05.2022

Red Stafstrom teaches introverts how to sell without compromising their core values or who they are. Introverts aren't naturally hardwired as transactional hunter types, but they can be massive billers and keep profitable customers for life.  We dig into how introverts and extroverts differs and what they have in common. Red compares how introverts feel when extroverts use leading questions with #...

If You’re Above Emptying The Bins, You Probably Will Be Soon! 18.05.2022

"Before you consider using an outsourced agency like ours, have you exhausted all the free avenues available to reach your customers. If you haven't go away and try them first. We're expensive and you may not need us", says Zac Thompson, CEO of We Have A Meeting. Zac Thompson and Jack Frimston are cofounders of #WeHaveAMeeting. They are an old fashioned lead generation outsourcing agency on the su...

Developing Underdogs Into Big Dogs In A Purpose Led Business 11.05.2022

Sunil Kumar is CEO of TrainYo. TrainYo takes non-SaaS salespeople from disadvantaged backgrounds or who people would probably never have the opportunity to break into tech sales (46 year old operations manager), they train them at TrainYo's expense. They charge a flat rate for placing these outliers SDRs. The business grew out of purpose, because Sunil and his partner were frustrated at talented p...

Are You Giving Your Salespeople A Nasty Limp? 10.05.2022

"Are you considering the natural consequences for every responsibility on a job description?", asks Aaron Schmookler, #CultureEngineer and co-founder of #TheYesWorks. We dig into what it happen when you take your business to the point where your people are working together towards the shared outcomes. Aaron helps founders and CEOs turn dysfunctional companies into high functioning, intimate, high...

Are You Helping Or Are You Part Of The Problem? 05.05.2022

Chris Prangley has risen through the ranks from a territory development rep (TDR/BDR/SDR) to Regional VP for Sales. His journey has exposed him to every stage of a fast growth business achieving pace and results, not without their challenges. Author of #TechSalesWarrior, he shares his experience rising through the ranks. We have a very candid conversation about the highs and lows of a modern sales...

Playing Nicely With Others Doesn’t Mean You’re Soft or Lack Ambition 04.05.2022

Amelia Taylor is one of the new generation of fast, paced, bright, ambitious sales leaders of the future. By day she sells RevOps-as-a-Service, and by night she helps other salespeople who are struggling to find their rhythm in sales. We discuss why cooperation is an undervalued and mostly untapped resource that salespeople fail to tap into at their personal cost. Humanity's superpower as a specie...

Why Promote Your Top Salespeople Into Management And Give Them No Support? 28.04.2022

Alex McNaughten and his partner Scott Freeman founded #Apprento.io to help salespeople enter the #SalesProfession, get trained well, and placed in good companies with good bosses. Alex and I explore a range of topics from good and bad management, technology, culture, better questioning to developing your people. Alex's approach is refreshing, inclusive and highly effective because people get to th...

When Did Intelligent, Hard Work Go Out Of Fashion In Sales? 26.04.2022

"Maybe 3% of your market is in the market to buy what you have to offer today. There's 40% that have problems you can fix that have no idea you exist or that they have the problems you fix. Your job is to get to speak to them" Pat Joyce is back. We unpick how he penetrates accounts and builds big pipeline, fast. It's messy and requires you to put in a LOT of HARD WORK. And it pays massive dividend...

12 Strategy Sprints To Accelerate Growth For An Agile Business 21.04.2022

Simon Severino talks to me about building velocity and resilience  to thrive in times of high inflation and high uncertainty. Simon says "Never correlate goals with metrics and incentives". He is a design thinker applying the scientific method to his business, his systems and sprints. Simon shares how he's mitigating his exposure and maximising his potential upside in his personal investment portf...

Why Must You Go Looking For Bad News? 19.04.2022

"You must go looking for bad news. That's how you eliminate surprises." Steve Barnhurst is Enterprise Sales Director at Ebsta. "My job has always been to create the conditions where other people can be successful." Steve brings his wide range of experience as a sales leader through start ups to major PE backed corporates to bear as we explore why tracking engagement is such a critical indicator or...

Eric Steeves: Are You Intentionally Winning By Design or Losing By Default? 14.04.2022

Eric Steeves is someone who has really impressed me. In the past 2 weeks he has opened my eyes to the future of #SalesManagement and #RevenueOperations. His approach is one I find deeply refreshing. Listen and you'll understand why. He is measured, humble and committed to helping others succeed. Hear how differently he approaches sales, how he involves others, his diagnosis of the true problems hi...

If You Want To Change The World Start By Taking Care Of Yourself 12.04.2022

Johan Taft is half Swedish-English-Belgian. He left school at 16, and after a couple of years in the navy, he left and worked his way up the fast food industry. At the age of 19 was managing the world's busiest restaurant. In this high pressure, fast, paced environment he developed his management approach. Deeply spiritual and a martial artist, Johan's thinking is disciplined, humane and is focuse...

No Mother Ever Had An Ugly Child ... Until You 07.04.2022

Patrick Boucousis is a veteran salesman, sales manager and sales leader. He's been in the trenches and managed from the front. And he has led from behind creating the conditions for many moving parts to work in unison, and many people to thrive, grow and do their best work towards common purpose. We explore his mistakes and lessons learned selling locally, nationally and internationally from selli...

Humanising S&M: Knowing How To Scale Is Often About Knowing What NOT To Do 24.03.2022

Rahul Chauhan says you have to, "Only 1 in 200 start ups become scale up. Start by defining your market fit. Who is the customer you are intending to serve? How do you know whether you have uncovered your true market fit? Do what you do better. Innovate with purpose" Rahul is Group MD at Foresight Digital, a digital consultancy for scale ups and challenger brands. He explains why you need to be th...

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