Marcus & Suzanne Cauchi, Principled Selling
TheInquisitor Podcast
Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success. I’m always grateful for Reviews and remember to Subscribe
Author
Marcus & Suzanne Cauchi, Principled Selling
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Podcast website
Latest episode
Jun 30, 2026
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Episodes
Allan Adler Ecosystems Relationships and Partnerships 27.10.2022 56:38
Allan Adler is the creator of #GoToEcosystems #Community and the #EcoOps Method. He is founder of Digital Bridge Partners, tech investor and in my opinion, Allan is one of the 3 freshest minds alive in sales today - ask me who the other 2 are by DM What is an ecosystem? What makes ecosystems work? On average why are partner assisted 70% larger than cold prospected deals? Allan explores 21st centur...
Bob Moesta: The 5 Bedrock Skills of Innovators and Entrepreneurs 24.10.2022 57:20
Bob Moesta is one of the 2 freshest minds in sales today. He apprenticed under Drs W. Edwards Demming, Genichi Taguchi, Willie Hobbs Moore and Clayton Christensen. We explore what #innovation is, and isn't. Bob then unpacks the 5 key skills great innovators demonstrate. He will unlock new ways of looking at your problems, understanding them, and producing solutions to real problems that people wa...
Rob Morley: Understanding The Curse and The Gift of Neurodiversity as an Employee and and Employer 19.10.2022 56:30
Rob Morley, co-founder The Fountain Partnership. Our topic of conversation is #neurodiversity. His condition is #ADHD. We identify a few of the more commonly known #neurodiverse conditions are #Aspergers, #Autism, #Dyslexia with the lens of how do turn these conditions into gifts. We begin by defining what neurodiversity is and isn't, and how the labels and words we use make all the difference in...
Klisman Murati: What is The Global Power Index and What Can It Tell Us About What’s To Come? 17.10.2022 46:44
Klisman Murati is founder and CEO of Pareto Economics, the creators of The Global Power Index, GPI™ which is used by governments, investors, family offices to have a lens 30 years into the future. THE GPI™ shows how capable a country is of achieving what it sets out to and it is measured in relation to other countries globally and locally. Unless you start looking above the clouds, you run the ser...
Fergus Connolly and Johan Taft: Excellence is a Habit. No One Is A Natural Born Anything. 13.10.2022 1:03:50
Fergus Connolly and Johan Taft are both extraordinary high performance coaches helping successful people grow to meet their full potential ... and then stretch some more. We discuss the importance of regular attention on fundamentals, on purpose, discipline and commitment. We dig into mindset, beliefs, attitudes, values and needs. We dig into the habits of success and the barriers. Make sure you a...
Dr Brian Glibowski: Does Credibility Really Come From the Questions you Ask Or The Answers You Give 11.10.2022 1:01:42
"Lead with answers that create questions in your buyer", says Dr Brian Glibkowski, creator of Answer Intelligence (AQ)™. We are often taught that "our credibility comes from the questions we ask, not the information that we give" and to a point that is true. Ask great, thought provoking, insightful questions and you clearly demonstrate your competence and credibility. But do we really pay anywhere...
Why, with >12,500 technology providers serving Sales and Marketing are results getting worse? 06.10.2022 46:38
Pasha Irshad, founder of Shape & Scale chats to me about the rise of the tech stack, performance decline, marketing waste and the entrenched idiocy of old thinking in the current environment. Pasha advises companies on their marketing and their tech stack to ensure it is delivering the intended results and fit to scale. A value packed show that needs plenty of note taking Contact Pasha via linkedi...
How Wonder & Curiosity Inspire Us, Challenge Toughens Us, and People Make Us 03.10.2022 1:08:06
Michael Vincent is a world renowned close up magician, the most senior non-white member of the Magic Circle, a powerful keynote speaker on #leadership, #management, #DEI #Diversity, #Equity and #Inclusion, #performanceexcellence and #sales. His story of struggle over many years, and how rising to excellence has so many parallels with success in sales and management. How did his mentors affect his...
What’s The Real Purpose of Enablement and Why’s it Done so Badly? 29.09.2022 56:35
Sam Robinson says, "It's your buyers choice to buy, not yours to sell". He's a Red to Blue Coach, director of Greenock FC and his day job is sales enablement leader for the media giant, Dentsu. "Enablement is a business function not a training function," says Sam. We delve into the most effective working relationship between enablement, the Board and the business. How well does enablement support...
Why Is Outbound So Broken And What Can You Do To Fix It? 27.09.2022 56:32
Jason Hubbard, Founder and CEO of The Demand Magic and Adjunct Professor at University of Tennessee with a special interest in #ethics. We dig into why the outbound function is generally so badly broken and what needs to be done to fix it. We dig into the topic of #SalesEthics, #ManagementEthics and the effect leadership and investors have on culture. We take a scalpel to the rotten parts and exp...
How Bad Culture Hurts Profits And Makes You Toxic as a Long Term Employer? 22.09.2022 1:01:29
"How often is culture talked about in your business? Is it a standing agenda item?", challenges Steve Simpson, creator of the concept of Unwritten Ground Rules, UGR®'s. We explore how to develop and deliver an #aspirationalculture to make you attractive as an #destinationemployer. UGRs are answers to great questions like, "How do we treat people when ...?" Complete that sentence around real life s...
Why you should fear the man who has practiced one kick 10,000 times 07.09.2022 45:01
Paul Morton, Founder of The Practical Leadership Academy, chats to me about leadership that is fit for the 21st Century. We argue the case for dragging yourself out of the Industrial Age and to think deeply about how you need to adapt to the rapidly changing environment. When you graduate to leadership, Paul says, "Your job is to build your business with your peers" We agree that consistent focus...
How Do You Create a Good Product Led Growth Strategy? 01.09.2022 44:27
Varun Anand is Head of Operations at Clay.com . We discuss what is #PLG #ProductLedGrowth? Why it matters? To which type of products is it especially suited ? How does PLG go wrong? What happens when it goes right? Varun opened my eyes to a few new things in this, our 416th episode of #TheInquisitorPodcast. Contact Varun on linkedin.com/in/vaanand Twitter: varunanand48 -- Contact me if you want t...
Work Hard, Play Hard: 7 Powerful Lessons You’ll Love from the World of Gaming 30.08.2022 1:03:39
The world of computer gaming continues to grow at breakneck speed with over $196bn being spent on games in 2020. 45% of gamers are women. And the age range is not where you might expect. Moritz Aemisegger is an expert in the gaming field, serving customers in #esports and #Gaming. His fascination with the #ComputerGaming market is justified. Fast paced, rapidly changing, massively innovative, if y...
Fergus Connolly: Why Success Isn’t the Goal; Why Sustained Success is the Goal 25.08.2022 1:04:50
Fergus Connolly has led an extraordinary career coaching some of the world's elite - in business, in sport and in special forces. His clients have been his best teachers. His excellent book, 58 Lessons, is crammed with insights from the real world of top performers exploring their rarified view of the world. "I don't fear the man who has learned 10,000 kicks; I fear the man who has practiced the...
How Do You Attract Profitable Lifetime Customers Who Remain Loyal and Refer You Clients? 23.08.2022 1:00:51
"The need for connection and community is primal, as fundamental as the need for air, water, and food." - Dean Omish At the Heart of Change is Empathy; it’s the Basis of Strong Community Do you derive the greatest satisfaction from receiving a great gift, or giving a great gift that makes the person you care about spontaneously light up with delight. We are social primates. Think about it. Our sup...
Justin Zimmerman: Happy Partners Mean Happy Customers. How To Attract, Develop And Grow Happy Partners? 19.08.2022 43:11
Justin Zimmerman, founder of Partner Playbooks. Justin helps companies scale their predictable, profitable partnership revenues through partner playbooks. We dig into what it takes to be an effective partner. We delve into #ecosystems and customer centric models that solve for customer value which then translates into revenue value and compare that with channel sales. We look into the crystal ball...
How Do The Best Managers Build Trust and a Culture of Cooperation? 16.08.2022 1:00:13
Danny Wareham is CEO of Firgun. Firgun is slang in Hebrew for taking delight in the joy of others. It is the opposite of schadenfreude. Danny's approach to life and business is how do always set others up to succeed. And it is a remarkably effective strategy that help you make friends, build bridges and find common ground. In the 411th episode of #TheInquisitorPodcast, Danny provokes you to think...
Have You Heard The 12 Proven Ways To Capture Customers For Free? 11.08.2022 55:38
Michael F Schein says, "Hype can be used for good or evil. I got curious to understand how great influencers, historical demagogues, cult leaders, Rap promoters and band managers can influence so many people to do what they want them to do, because I figured if you could harness that ...!" Mike is CEO of MicroFameMedia, an agency delivering hype strategies for fast growth companies with ambitious...
How Can You Guarantee Your Pipeline Is Full When Your Network Dries Up? 09.08.2022 56:00
"What do you do when the referrals from your network dry up?", asks Christian Banach. One option is outbound, but this is a very different proposition to working ones warm market. You have to modify your expectations. These deals usually take longer, have much lower conversion rates and the thinking behind such campaigns is usually fatally flawed, short term and selfish. Christian and I discuss th...
When’s The Last Time You Had Access To Your Full Inner Confidence? 03.08.2022 1:02:52
Lauren Cartigny is a transformational coach. 15 successful years in sales and management in the Tech industry, today she supports CEOs, sales leaders, and founders to deliver sustainable results from position of wellbeing. How do you know that you are stressed? What level of stress is healthy? In a relationship what are you responsible for, and what is the other person responsible for? What condi...
A Firefighter’s Lessons From Major Incident Crisis Management 15.07.2022 47:49
Today, Eric Steeves is a RevOps specialist but before he took the easy route, he was head bouncer in places you wiped your feet on the way out, he built two 7-figure businesses in the competitive world of junk removal, became a firefighter and then joined Salesforce where he thrived in sales. With the spectre of recession over the horizon, Eric and I put 2 and 2 together and figured it'd be inter...
You Aren’t Smarter Than Nature 12.07.2022 46:16
"3 billion years of evolutionary testing proves it works!", says Sam Tatam, author of Evolutionary Ideas, the fascinating book about creating intersectional moments between jobs to be done and nature's clever solutions. Sam heads up the behavioural sciences team at Ogilvy's. You are in for a treat. What do a penguin, the Medici's and Japanese bullet trains have in common? More than you think. M...
How Do Ethical Managers Develop Salespeople Who Earn Buyers’ Trust and Loyalty? 06.07.2022 50:16
"Dysfunction is often a product of how you treat your people", says Chris Blackwell. We talk #Ethics #Values and #Purpose. We ask what are the causes of high performance? And what are the fundamental attribution errors that lead to blindspots and unintended consequences? Growing slowly is OK, stagnating isn't. If you treat your people like children they'll act like children. Treat adults like adul...
Todd Caponi: How Do Transparent Leaders Thrive In the Best And Worst Of Times? 04.07.2022 58:05
Todd Caponi, releases The Transparent Sales Leader on 5th July 2022. After the success of his best seller The Transparency Sale, Todd realised the depth of the problem in management when none of the 40 strong management team of a tech firm going through hypergrowth had any management training, including the CRO. We discuss the challenges associated with scaling up, becoming a manager, being succes...
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