TheeDigital’s GrowthCast

This episode explores the importance of trust in online and offline interactions, featuring Amanda Lam's insights from her diverse career in journalism, authorship, and media coaching. Learn how authenticity, storytelling, and strategic digital presence build trust and transform personal and professional relationships.

In this episode, Shyanna Kelley, Javier Lozano, and Lauren Clay discuss the critical role of positioning in business growth. They explore the challenges brands face in differentiating themselves, the distinction between branding and positioning, and the importance of narrative engineering. The conversation emphasizes the need for companies to create compelling stories, align their SEO strategies w...

In this episode of The Digital's Growth Cast, host Shyanna Kelley discusses the evolving landscape of digital marketing with experts Matt Hook and Lauren Clay. They explore the significant trends expected in 2026, including the impact of AI on marketing strategies, the importance of brand trust and authority signals, and the role of social media as search engines, and top social media trends f...

In this conversation, Greyson Fessperman, the digital sales manager at TheeDigital, provides an in-depth overview of HubSpot, a robust CRM tool. He discusses the importance of lead management, the different types of leads, and how to effectively use HubSpot for sales and marketing automation. Greyson emphasizes the benefits of integrating HubSpot with other tools and highlights the role of The Dig...

In this episode of The Digital's Growth Cast Shyanna, discusses how modern law firms can build credibility and client trust through their online presence. Joined by Greyson Fesperman and Lauren Clay, they explore the importance of digital trust, the role of SEO, the impact of legal tech and AI, the necessity of quick client responses, and the significance of online reviews. They also provide s...

In this episode of TheeDigital's Growth Cast, the panel discusses the integration of AI in business, exploring initial hesitations, current tools, and the impact of AI on content quality and marketing strategies. They delve into the pros and cons of relying on AI, when to consider agency support, and the limitations and pitfalls of AI usage. The conversation concludes with insights into the fu...

In this episode of The Digital Growth Cast, Keri Rosemond and Versaviya Despars discuss the importance of storytelling in branding and marketing. Versaviya shares her journey from video production to branding, emphasizing the need for clarity in messaging. They explore how businesses can identify their core message, the significance of understanding the audience, and the balance between simplicity...

In this episode of The Digital's Growth Cast, host Shyanna Kelly is joined by HubSpot experts Greyson Fesperman and Alana Topakian to discuss the integration of HubSpot for small to medium-sized businesses. They explore common challenges faced during integration, cost-effective features, the importance of analytics for data-driven decisions, and the myths surrounding HubSpot's applicabilit...

Join TheeDigital's Keri Rosemond as she explores Sensei 2.0, the comprehensive software solution revolutionizing the metal building industry! 🏗️ In this video episode of GrowthCast, Keri sits down with Ashish Roy and Chris Dodd from Sensei Digital for an in-depth look at their powerful platform that's helping metal building companies transform their operations. Through detailed explanations and a...

In this episode of TheeDigital's GrowthCast , host Keri Rosemond sits down with business growth expert Corey Quinn, a seasoned entrepreneur, sales leader, and author of Anyone, Not Everyone . Corey shares his journey from building an 8-figure business to helping other companies scale through deep specialization. Whether you're an SMB owner looking to grow your business or struggling to balance gro...

In this episode of GrowthCast by TheeDigital , we're explaining the basics of SEO with Lauren Clay, Marketing Director at TheeDigital. Whether you're new to SEO or just need a refresher, this episode will equip you with essential strategies to optimize your website and improve search engine rankings. Lauren breaks down the basics, from understanding the role of crawlers and the importance of quali...

Join us in this video podcast episode as we hear the inspiring journey of Richard Horvath , the president and founder of TheeDigital , one of North Carolina's largest digital marketing agencies. Richard shares his incredible story of immigrating to America from Hungary and building a successful business from the ground up. Discover how Richard's vision and determination led him to create a full-se...

In this episode of TheeDigital's Growth Cast, Keri Rosemond and Christopher Lara discuss common SEO myths with special guest, Patrick Stox. They address the misconception that backlinks are no longer relevant, emphasizing that links still matter and can impact rankings. They also debunk the myth of an optimal keyword density, explaining that while keyword usage is important, there is no magical nu...

Summary In this episode, the hosts from TheeDigital and guests from Pennock discuss TikTok ads and how they can be used effectively for brands. They cover topics such as what makes TikTok special compared to other social platforms, the challenges brands face with TikTok ads, and the types of content that work well on TikTok. They also discuss the importance of influencer collaborations, creating a...

In this episode, Keri Rosemond and Christopher Lara from TheeDigital discuss Google's Search Generative Experience (SGE). They explain that SGE is an experimental search experience that uses generative AI to provide users with quick and clear overviews of search topics. The conversation covers examples of SGE, how website owners can be featured in SGE results, the impact of SGE on organic rank...

In this episode of Growth Cast, we'll uncover what's trending in web design and how these trends can impact your online presence in 2024. Guests on this episode: Keri Rosemond - VP of Operations Christopher Lara - SEO Manager Melissa Read - Lead Project Manager Garrett Johnson - Project Manager Want more? Top Web Design Trends to Dominate 2024 Top Digital Marketing Trends for 2024 17 PPC T...

CRM software can effectively address challenges like declining sales, customer attrition, and stagnant growth. By storing and collecting vital customer data, a CRM system amplifies the influx of leads, expediting your marketing team's customer acquisition efforts. Furthermore, it empowers your sales team to expedite deal closures and fortify customer interactions. In tandem, it elevates the ca...

At TheeDigital, we prioritize comprehensive law firm marketing strategies that encompass on-page, off-page, and local SEO techniques. Our approach is designed to ensure that your law firm's online presence is not only visible but also authoritative and credible. Through a combination of these three SEO pillars, we aim to maximize your firm's visibility, drive relevant traffic, and ultimate...

On this episode of TheeDigital’s GrowthCast, we talk to two wonderful members of our development team, Melissa and Garrett about building a profit-generating website. We cover everything from things that every business website should have to creating landing pages that convert. Guests on this episode: Jason Tetrick - Marketing Communications Strategist Keri Rosemond - VP of operations Melissa Read...

TheeDigital's marketing team explains how Clio streamlines our law firm clients’ practice management and how it compliments an overall marketing strategy. Guests in the episode: Greyson Fesperman: Digital Strategist Keri Rosemond: VP of Operations Christopher Lara: Boston Branch Manager Lauren Gardner: Marketing Director Elyssa Coultas: Digital Marketing Strategist Travis Godec: Digital Marketing...

A shortcode is a special snippet of WordPress code that lets you move mountains with a click of your mouse. In this episode of TheeDigital's GrowthCast, our web development team discusses how to use shortcodes - and if you're not already using them, why you should start!!   Guests in the episode:  Christopher Lara: TheeDigital Boston Branch Manager  Keri Rosemond: TheeDigital VP of...

In this episode of TheeDigital's GrowthCast, our web developers dive into how you should properly launch a new website to avoid losing your SERP rank or search engine results page rank. They'll discuss the importance of data benchmarking, and keeping track of old and new URLs - plus they'll name-drop some powerhouse tools that you can use to gather make-or-break SEO metrics.   Don't risk losi...

In this episode of TheeDigital's GrowthCast, our web developers break down what WordPress reusable blocks are, how to use them, and why they can make building web pages so much faster!! Guests in today's episode: Christopher Lara - TheeDigital Boston Branch Manager Keri Rosemond - TheeDigital VP of Operations Gabrielle Brooks - TheeDigital Creative Director Melissa Read - TheeDigital Lead Project...

In this episode of TheeDigital's GrowthCast, our digital marketing strategists discuss on-site SEO, or "search engine optimization". You'll learn what on-site SEO is, why you should optimize the content on your website for search engines, and how optimizing your content is key to getting shown in relevant search engine results!   Guests in the episode:  Christopher Lara - TheeDigital Bos...

In this episode of TheeDigital's GrowthCast, our digital marketing team discusses off-site SEO, or "search engine optimization". You'll learn what off-site SEO is, how you can optimize your content on external platforms, and why optimizing your content for search engines is foundational for getting found in relevant search engine results and directories. Guests in the episode: Christopher Lara - T...