Dan Lorenz

The Zorzee Sessions

Business EN ↓ 3 episodes

The Franchise Disclosure Document is 200-plus pages of legal filing, and what you miss in it can cost you six figures. Zorzee Sessions reads it with you. Each week, one franchise gets the analyst treatment: what the FDD actually says, what the Item 19 numbers produce when you run the math, where the risk sits, and how real operators mitigate it. Every red flag gets a realistic mitigation. Every tailwind gets stress-tested. No hype, no fear, no pitch. Zorzee Sessions is the audio companion to The Zorzee Report, the independent franchise-intelligence newsletter for professionals deciding whether...

Author

Dan Lorenz

Episodes

Seniors Helping Seniors: 53.3% Labor Cost in a 65-to-75% Industry (Part 3 of 4) 24.06.2026 13:14

Most home care operators lose 65 to 75% of revenue to caregiver labor. This brand runs 53.3%. One design decision explains it. In Issue 3 of The Zorzee Report, we go inside the Seniors Helping Seniors FDD: the brand where the caregivers are seniors themselves, and what that single design choice does to the biggest cost line in the business. We get into the 53.3% average caregiver payroll across 6...

One You Love Homecare: What One Owner Changed to Triple His Revenue (Part 2 of 4) 13.06.2026 21:50

Same brand. Same fees. Same territory. One franchisee ran the business two completely different ways and got two completely different outcomes. In Issue 2 of The Zorzee Report, we go inside the One You Love Homecare FDD: the operator who ran part-time for three years and watched revenue slide to $473,000, then went full-time and tripled past $1.4 million in a single year. We get into why caregiver...

Home Care: The Tailwind, the Trap, and the Part Discovery Day Skips 05.06.2026 22:34

The aging population is real. So is the 75% turnover. Only one shows up at Discovery Day. In the first Zorzee Session, we break down the home care franchise category before the brand deep dives begin: the two completely different businesses that share the name "home care," the number that decides whether you survive (caregiver labor as a percentage of revenue), why demographics don'...