Zev Gotkin

The Zee Marketing Podcast

Business EN ↓ 104 episodes

The Zee Marketing Podcast features insightful conversations about marketing, sales, entrepreneurship, and more with top experts, authors, and business leaders. Hosted by Zev Gotkin, founder/CEO of ZEV Media, a premier, boutique digital marketing agency.

Author

Zev Gotkin

Category

Business

Podcast website

zevaudiozone.libsyn.com

Latest episode

Aug 19, 2025

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Episodes

How to Train Your Employees Virtually 27.08.2020

Michael Golembiewski is an elearning project manager and the founder of Module LLC, a virtual employee training software solution based in Nashville, Tennessee. Onboarding and training a new hire can be tiresome and difficult. Module is able to convert information provided by subject matter experts in your organization into user-friendly videos, animations, and text which can be used to train new...

Teaching Kids How to Read by Decoding the English Language 24.08.2020

Zachary Silverzweig is a tech entrepreneur and the founder of TinyIvy , a software application and phonics-based system that teaches kids to read with way less effort in way less time and at very early ages. TinyIvy has exercises and games, which keep kids having fun as they decode their way to reading proficiency. As Silverzweig describes, TinyIvy uses an innovative approach called Tips that borr...

Finding Love and Digital Marketing with David Yarus 19.08.2020

@DavidYarus is the 33-year-old founder of JSwipe , a popular Jewish dating app that was acquired by Spark Networks in October 2015 for $10 million. He is also the founder of Mllnnl , a fast-growing digital marketing agency based in New York City. This is definitely one episode that's going to make you want to swipe right! 🙂 Follow him on Instagram: @DavidYarus

How to Alter Thinking and Behavior to Make Lasting Change 16.08.2020

Barry Kayton is the founder and CEO of successful San Francisco-based startup, Cognician, a change management platform, and digital coaching solution that creatively uses cognitive-behavioral methods to achieve behavioral changes at scale.  Utilized by many Fortune 500 companies to help executives learn new skills and shift their patterns of thoughts and behavior, Cognician is a change management...

Going Green - The Benefits of Biophilic Design 24.07.2020

My guest, Kasey Riley is the CMO of The Fat Plant Society , a company based in Kansas City, Kansas, which specializes in installing moss walls, moss frames for interior spaces, and succulent installations for exterior spaces. Their real, preserved moss does not require dirt, watering, or misting. Moss design installations are a cost-effective means of bringing greenery into workplaces, public spac...

So You Want to Be a Franchise Owner 16.07.2020

We're at a critical juncture right now. The economy isn't what it used to be, people have lost their jobs, and more Americans are now being forced to explore alternative ways to earn an income. Mark Schnurman is a professional Franchise Coach who helps people at career crossroads explore the viability of business ownership as an alternative or added route to their current career. As a Franchise Co...

Gamifying Employee Performance and Engagement 12.07.2020

Jason Dumois is the founder and CEO of HyperCarrot®, an HR tech startup based in Washington DC. According to the State of the American Workplace Report Gallup poll, 79% of employees leave their jobs because they don't feel appreciated for the work they do. Built around the power of "Thank you," HyperCarrot combines the power of data, gaming, and recognition to ignite the employee experience, incre...

Talking TikTok with Troy Osinoff 23.06.2020

Troy Osinoff is the co-founder of one of NYC's fastest-growing  B2C marketing agencies, JUICE. His agency has been behind the success of social media marketing, ecommerce, and digital advertising campaigns for big brands, such as BuzzFeed, Kenneth Cole, Illesteva, Paleo Bakeshop, Paris Hilton, and more.   Something of an entrepreneurial prodigy, Troy coded his first website at the tender age of 10...

How to Protect Your Workplace from Danger Through Online Training 16.06.2020

Sadly, violence in the workplace and mass shootings have become all-too-common facets of American life. With every headline, we worry more and more about our future and how we can prevent these terrible tragedies from occurring.  My guest, Phillip Rizzo, is a High-Risk Security Consultant, Criminal Justice Instructor & Reform Advocate, and a Distance Learning Content Creator based in Cleveland, Oh...

How to Grow Your Skills in an Uncertain Job Market 12.06.2020

Robert Joseph is the President of Team MindShift, an innovative training and technology solutions company preparing employees for the fast-paced digital world, offering courses in a variety of areas, such as cybersecurity, data analytics, and blockchain. He is also a data scientist and a university professor who holds a Ph. D. from Carnegie Mellon and two Masters Degrees, one from Carnegie Mellon...

Tutor Bots and Knowledge Avatars 11.06.2020

Have you ever wanted to learn from a robot? Did you ever consider what it might be like to learn from a robot tutor? 🤖 As many college and graduate students doing distance learning during COVID-19 can tell you, tutor bots are a real thing.  My guest, Emiliano De Laurentiis , is the founder of a VR, AI edtech platform called Knowledge Avatars . Users can ask a human-looking, cartoonlike character...

Writing Copy that Converts with Joel Klettke 07.06.2020

My guest, Joel Klettke is a full-time freelance conversion-focused copywriter and marketing strategist who's worked with big-name clients, such as HubSpot, WP Engine, Safelite, and Ion Interactive.   Now, I think it's necessary to first provide a little background information to my listeners so that we don't get lost in buzz-words or fancy business jargon. When I say Joel is a copywriter, I want y...

Designing a Blueprint for Success in Business 07.06.2020

My guest, David Businelli, is an architect and the CEO of Studio 16, an award-winning architecture firm based in Staten Island, NY.  In this episode, we discuss designing spaces with the user in mind, architecture, client service, and managing your own firm. Learn more here: https://s16a.com/

How to Use Social Media Influence to Spread a Message and Make an Impact 18.05.2020

Rabbi Daniel Bortz is a community leader, life coach, and social media influencer who creates spiritual and meditative content and experiences for a new generation. Hailing from San Diego, Rabbi Dan Bortz is best known as the Millennial Rabbi on Instagram @milliennialrabbi where he has over 25,000 followers.  Not your typical rabbi, Dan Bortz can be found dancing every year at Coachella, schmoozin...

Making PR Smarter, Simpler, and More Data-Driven 15.05.2020

Zach Cutler is the 33-year-old founder of Propel CRM, a SaaS product that is reimagining and disrupting the Public Relations and forcing the entire industry to become more efficient, data-driven, and accountable. To learn more, visit: https://www.propelmypr.com/ You can't buy happiness, but you CAN buy good press. And, public relations, more commonly referred to as PR, is a multi-billion dollar in...

Life and Business Lessons from the Game of Chess 11.05.2020

My guest today is Evan Rabin , entrepreneur and founder of the NYC-based Premier Chess , a company that teaches students of all ages and levels business and life lessons through the game of Chess in corporate classes, school programs, private lessons and more. Their motto is: "Conquer the game, master your life." To date, Premier Chess has partnered with over 70 schools, companies, camps, and othe...

Dressing for Success with Mark Rankine 05.05.2020

Mark Rankine is a professional men's stylist and image consultant living in New York City who helps men take their style to the next level so they can attract the job and the partner of their dreams.  Instagram: @RankineStyles LinkedIn: https://www.linkedin.com/in/mark-rankine-50332672/ Do you have style? For some guys style and a good fashion sense seems to come naturally. And, for others it, wel...

David Meltzer's 5 Rules of Success 22.04.2020

Today's guest is best-selling author and CEO, David Meltzer whose personal motto is "Make a lot of money, help a lot of people, have a lot of fun." David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. He is an inspirational speaker, a three-time internat...

Making Your LinkedIn Boom with Joe Apfelbaum 31.03.2020

In this episode, B2B marketing expert, Joe Apfelbaum shares helpful tips to help you grow your LinkedIn presence and maximize the time you spend on the platform to grow your business or find new opportunities.  If you haven't been on LinkedIn for a while, it is time to come back! LinkedIn has been around for a long time, but what you may not know is that the platform has experienced tremendous gro...

Life Planning for Millennials with Michael Hochfelsen 30.03.2020

In today's episode, legacy counselor and lawyer, Michael Hochfelsen, Esq. walks us through how to protect ourselves, our assets, and our loved ones at every life stage. Michael Hochfelsen is a Planning Counselor at Skye Legacy Planning , a NY-based insurance, and legacy planning firm. You can connect with him on LinkedIn https://www.linkedin.com/in/michael-hochfelsen-esq-8246b178/ or shoot him an...

Selling in a New York Minute with Jennifer Gluckow 26.12.2019

Jennifer Gluckow is an acclaimed sales trainer, entrepreneur, writer, and speaker. She is the founder of Sales In A New York Minute, which you can learn more about by going to her website, Sales In a NY Minute.com . Together with her husband and partner, Jeffrey Gitomer, who has also been on this podcast, she is the co-host of the popular Sell or Die podcast , a podcast all about sales, which has...

Getting Graphic About Success with Brian Wallace 11.12.2019

Brian Wallace is the president and founder of NowSourcing, one of the nation's top infographic agencies. It's important to note that Brian has not only built a successful company, but through his content, public speaking engagements, LinkedIn presence, and his podcast, Next Action, he's also cultivated a powerful personal brand, which he leverages to earn trust and credibility and attract high-pay...

How to Manifest More Sales with Jeffrey Gitomer 05.12.2019

To read the full transcript, click here: https://zgotkin.wordpress.com/2019/12/12/how-to-manifest-more-sales-with-jeffrey-gitomer/ My guest today is Jeffrey Gitomer.  If you work in sales, you've likely heard of Jeffrey Gitomer or came across one of his many color-coded books. An acclaimed public speaker, business trainer, and prolific writer known as the "King of Sales," he has authored over 25 b...

How to Fast-Track Your Career, and an Exciting Opportunity with Dave Kerpen 08.10.2019

Please share this episode with a college student in your life!! They say you'll shine brighter if you get closer to the sun. This saying is very true when it comes to advancing your career. Spending some time working as an executive assistant to the person you admire most, or to a leader who is in a position where you aspire to be someday yourself is one way you can jump-start your professional li...

Talking Talk Triggers with Jay Baer 04.09.2019

How do you get people talking about your business? We all know that word of mouth is the most effective and cheapest form of marketing, and that if we had word of mouth, we wouldn't need to spend as much on advertising, but most of us simply don't know how to go about getting word of mouth in a systematic way. We just provide our products and services and hope that people will talk about it. But w...

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