The Zac Anesbury Show: Your Marketing Podcast

Karina Whiteford on making the most of every opportunity and providing solutions to problems. Support the show

Karina Whiteford on moving from being an undergraduate to working in the industry. Support the show

Karina Whiteford on finding herself in sports marketing. Support the show

In this episode Zac sits down with Karina Whiteford who is currently working as the Head of Marketing at Collingwood Football Club. Support the show

Scott Koslow on career and life advice Support the show

Scott Koslow on what conferences to attend Support the show

Scott Koslow on the role of mentors Support the show

Scott Koslow on the importance of stories in academic publications Support the show

Scott Koslow on what makes an excellent reviewer Support the show

Scott Koslow on avoiding price promotions and getting great advertising Support the show

 Scott Koslow on advertising and price promotions. Support the show

Scott Koslow on scanner panel data and predicting consumer purchases. Support the show

Scott Koslow on work life balance. Support the show

Scott Koslow on his fascination with advertising and academia. Support the show

Scott Koslow on the similarities in academia across the globe. Support the show

In this episode, Zac Anesbury sits down with professor Scott Koslow. Scott Koslow is currently professor of marketing, Macquarie University. Scott is a leading scholar in advertising creativity, strategy and effectiveness. They go deep into all sorts of topics, from the role of menotrs to work life balance, as professor Scott Koslow shares his thoughts and experiences.  Support the show

On today’s podcast Zac speaks with Professor Hervé Remaud. Hervé was visiting the Ehrenberg-Bass Institute with his Wine Marketing MBA class when we sat down to record this podcast. Hervé is the current Director of Kedge Global Executive MBA and Professor of Marketing and has published in top academic journals such as Food Quality and Preference and the Journal of Retailing and Consumer Services....

Zac talks with Professor Ashish Sinha while he was visiting the Ehrenberg-Bass Institute during his sabbatical. The thing that struck Zac was just how humble he is for someone so accomplished. While Ashish is an accomplished research Professor, his recent role within University of Technology Sydney (or UTS) was the Associate Dean (Research and Development) and that really steered out discussion. T...

Zac talks with Professor Johan Bruwer of University of South Australia about what is is like being a research intensive Professor of marketing and how his experience being the CEO of a company employing over 300 people allows him to bridge the gap between academia and industry. Johan's career has focussed on wine marketing,  academic with a focus on industry, and he is a prolific publisher of...

Zac sits down with Dr Jason Pallant of Swinburne University to discuss Jason's strong psych background, his Mum’s famed statistical abilities (she literally wrote the instruction manual), and how he found his way into academia. During the podcast, we talk at length about being an Early Career Researcher and the joys of supervising and mentoring young brains. *** Did you enjoy the podcast? If...

Bob Moore is a market research manager at S.C. Johnson, but has had an extremely interesting and diverse career. Bob started his career working at the University where he got his PhD (Chemistry Department), and the following jobs were ranging from Mondelez International Inc. to Campbell Soup Company. With Zac he openly shared his unique views on many important topics in marketing which many listen...

Weimer Snijders is editor of Eat Your Greens. Talking with Zac, they both found out that they share the same love for marketing science and, maybe more importantly, passion for translating and applying that knowledge to a more practical and industry context. In this episode you will find a lot about Weimer, his career and his view on the current topics in marketing and economics.  *** Did you enjo...

Zac sits down with Associate Professor Renaud Lunardo to talk about some of the most essential things regarding marketing and economics. Professor Renaud shares the ins and outs of what it is like to work for a French University's Business Schools while offering his unique opinion on the industry and academic trends. During the podcast, we touch on the turning points of Renaud's career,...