Zac
The Zac Anesbury Show: Your Marketing Podcast
The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.
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Episodes
The Zac Anesbury Show S03E04: Insights from Prof. Ray Taylor 06.02.2026 2:10:22
Welcome! On today’s podcast, we have Professor Ray Taylor. Ray is a Professor at Villanova University, Pennsylvania, United States. Ray is not only a world-class advertising researcher known for his work, but also a world-class individual! As a young academic, finding commonality with the fundamentals and beliefs of the field is a relief – phew, maybe I am on the right track. I hope you, too, can...
Your First Job: Navigating the Path to an Academic or Industry Role (Assoc. Prof. Benedetta Crisafulli) 10.10.2025 9:11
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving inte...
Your Next Favorite Read: Expert Book Recommendations (Assoc. Prof. Benedetta Crisafulli) 05.10.2025 4:55
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving inte...
Competence is power: How digital influencers impact buying decisions in B2B markets (Assoc. Prof. Benedetta Crisafulli) 30.09.2025 30:41
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving inte...
From Leadership to Promotion: The Pathway to Career Advancement (Assoc. Prof. Benedetta Crisafulli) 25.09.2025 10:25
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving inte...
From Leadership to Promotion: The Pathway to Career Advancement (Assoc. Prof. Benedetta Crisafulli) 20.09.2025 12:41
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving inte...
The Power of Mentorship: Transformative Advice from Top Mentors (Assoc. Prof. Benedetta Crisafulli) 15.09.2025 10:26
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving inte...
How to Juggle Industry and Academic Responsibilities Effectively (Assoc. Prof. Benedetta Crisafulli) 10.09.2025 9:06
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving inte...
Thesis Proposal vs. Thesis Completion: Which is Harder? (Assoc. Prof. Benedetta Crisafulli) 05.09.2025 19:05
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving inte...
Embracing Change: Moving to Pursue New Opportunities (Assoc. Prof. Benedetta Crisafulli) 31.08.2025 13:45
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving inte...
Get to Know Assoc. Prof. Benedetta Crisafulli: Reader in Marketing 26.08.2025 11:34
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving inte...
The Zac Anesbury Show S03E03: Insights from Assoc. Prof. Benedetta Crisafulli 21.08.2025 2:02:38
Welcome! On today’s podcast, we have Associate Professor Benedetta Crisafulli. Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Bened...
How to Secure Your First Job: Advice for Students and Graduates (Assoc. Prof. Re-an Müller) 16.08.2025 6:59
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/cit...
Improving Performance Reviews: Strategies for Constructive Feedback (Assoc. Prof. Re-an Müller) 11.08.2025 8:42
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/cit...
Engaging with Industry and Academic Conferences: Tips for Academic Professionals (Assoc. Prof. Re-an Müller) 06.08.2025 11:37
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/cit...
Navigating Impostor Syndrome in Academic Careers (Assoc. Prof. Re-an Müller) 01.08.2025 10:06
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/cit...
Empowering At-Risk Students: Effective Teaching Strategies (Assoc. Prof. Re-an Müller) 27.07.2025 8:31
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/cit...
Highlighting Excellence: Professional Staff Contributions (Assoc. Prof. Re-an Müller) 22.07.2025 9:52
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/cit...
Challenges and Rewards of Multicampus, Multilingual Teaching (Assoc. Prof. Re-an Müller) 16.07.2025 7:40
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/cit...
Boosting Research Output: Incentives for Publishing (Assoc. Prof. Re-an Müller) 12.07.2025 6:31
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/cit...
Recognising Excellence: Rewarding Teaching-Focused Faculty (Assoc. Prof. Re-an Müller) 07.07.2025 9:15
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/cit...
Exploring University Marketing Degrees: What You Need to Know (Assoc. Prof. Re-an Müller) 02.07.2025 15:21
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/cit...
The Heart of Education: Unpacking Teaching Philosophy (Assoc. Prof. Re-an Müller) 27.06.2025 17:33
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/cit...
Get to Know Assoc. Prof. Re-an Müller: Brand Management Expert and Educator 22.06.2025 6:49
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/cit...
The Zac Anesbury Show S03E02: Insights from Assoc. Prof. Re-an Muller 17.06.2025 1:46:50
Welcome! On today’s podcast, we have Associate Professor Re-an Müller. Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Re-an is a passionate educator in the university sector. His teaching philosophy centres on seeing students as much more than just students. In this same vein, Re-an advocates for rewarding excellent educators and creating innovati...
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