Zac
The Zac Anesbury Show: Your Marketing Podcast
The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.
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Episodes
Marketing Education Research (Professor Colin Campbell) 13.10.2024 5:31
Welcome! Today’s podcast clip comes from an interview with Colin Campbell. _______________________________________ Guest Profile Colin Campbell Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256 Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?us...
Reviewing and Editing the Journal of Advertising Research (Professor Colin Campbell) 07.10.2024 21:56
Welcome! Today’s podcast clip comes from an interview with Colin Campbell. _______________________________________ Guest Profile Colin Campbell Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256 Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?us...
Meet the Guest (Professor Colin Campbell) 01.10.2024 23:02
Welcome! Today’s podcast clip comes from an interview with Colin Campbell. _______________________________________ Guest Profile Colin Campbell Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256 Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?us...
The Zac Anesbury Show Season 2 #EPISODE 4 (Professor Colin Campbel) 25.09.2024 1:31:45
Welcome to today's podcast. We have Professor Colin Campbell. Colin is an Associate Professor of Marketing at the University of San Diego in California, United States. Colin is also famous for being the editor-in-chief of the Journal of Advertising Research. One of our field's top-tier journals bridges the gap between academia and industry. Colin has had a truly international care...
Build your personal brand and life advice (Danielle Talbot) 19.09.2024 8:23
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.lin...
Book Recommendation (Danielle Talbot) 13.09.2024 3:47
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Book Recommendation: Byron Sharp’s: How Brands Grow Hardcover (Amazon) - https://amzn.to/48oQaxL Kindle (Amazon) - https://amzn.to/3uK3oHL _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Hos...
Evidence-Based Industry Campaigns (Danielle Talbot) 07.09.2024 15:23
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.lin...
How to Stay Up-to-Date in Marketing (Danielle Talbot) 01.09.2024 8:14
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.lin...
Adelaide University (Danielle Talbot) 26.08.2024 7:39
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.lin...
Demonstrating Leadership Skills (Danielle Talbot) 20.08.2024 10:37
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.lin...
Ehrenberg-Bass Institute Opportunities (Danielle Talbot) 14.08.2024 13:04
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.lin...
Building Career-Ready Skills (Danielle Talbot) 08.08.2024 8:51
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.lin...
Higher Degree by Research and Mini-MBA (Danielle Talbot) 02.08.2024 11:23
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.lin...
Meet the Guest (Danielle Talbot) 27.07.2024 16:55
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.lin...
The Zac Anesbury Show Season 2 #EPISODE 3 (Danielle Talbot) 21.07.2024 1:38:48
Welcome ! On today's podcast We have Danielle Talbot. Danielle is a marketing coordinator in postgraduate course work at the University of Adelaide. Danielle was really kind of fortunate because she knew exactly what she wanted to do when she was younger. She always knew that she wanted to find a role and a career in marketing. And boy, did she make the most of that advantage. She got i...
Landing Your First Job and Life Advice (Professor Billy Sung) 15.07.2024 8:11
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung. _______________________________________ Guest Profile Professor Billy Sung Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/ Article: Host Profile Dr. Zac Anesbury Google Scholar: https://schol...
Book Recommendations (Professor Billy Sung) 09.07.2024 6:15
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung. _______________________________________ Book Recommendations Book #1 Byron Sharp’s: How Brands Grow Hardcover (Amazon) - https://amzn.to/48oQaxL Kindle (Amazon) - https://amzn.to/3uK3oHL Book #2 Stephen J. Dubner: Freakonomics Hardcover (Amazon) - https://amzn.to/3uRvvVl Paperback (Amazon) - https://amzn.to/49opOxb ...
Task Types Effect on Attitudes Towards Voice Assistants (Professor Billy Sung) 03.07.2024 25:36
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung. _______________________________________ Guest Profile Professor Billy Sung Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/ Article: Host Profile Dr. Zac Anesbury Google Scholar: https://schol...
Building Successful Research Teams Helps Promotions (Professor Billy Sung) 27.06.2024 9:49
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung. _______________________________________ Guest Profile Professor Billy Sung Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/ Article: Host Profile Dr. Zac Anesbury Google Scholar: https://schol...
ANZMAC Executive Committee (Professor Billy Sung) 21.06.2024 13:33
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung. _______________________________________ Guest Profile Professor Billy Sung Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/ Article: Host Profile Dr. Zac Anesbury Google Scholar: https://schol...
Academic Adjunct Positions (Professor Billy Sung) 15.06.2024 12:11
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung. _______________________________________ Guest Profile Professor Billy Sung Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/ Article: Host Profile Dr. Zac Anesbury Google Scholar: https://schol...
PhD Thesis and Building Complementary Skills (Billy Sung) 09.06.2024 18:27
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung. _______________________________________ Guest Profile Professor Billy Sung Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/ Article: Host Profile Dr. Zac Anesbury Google Scholar: https://schol...
Marketing and Psychology (Professor Billy Sung) 03.06.2024 11:19
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung. _______________________________________ Guest Profile Professor Billy Sung Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/ Article: Host Profile Dr. Zac Anesbury Google Scholar: https://schol...
Ethics in Research (Professor Billy Sung) 28.05.2024 9:09
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung. _______________________________________ Guest Profile Professor Billy Sung Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/ Article: Host Profile Dr. Zac Anesbury Google Scholar: https://schol...
Meet the Guest - Professor Billy Sung 22.05.2024 14:37
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung. _______________________________________ Guest Profile Professor Billy Sung Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/ Article: Host Profile Dr. Zac Anesbury Google Scholar: https://schol...
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