The Yellow Couch Series

Is India the hardest market to design for? How do you build experiences for millions under extreme constraints? And what does it really mean to design like a detective? We sat down with Apoorv Gupta, Design Lead at Flipkart (ex-Google, Hike, Unilever) to explore how product design is evolving in India and what designers need to succeed in 2025 and beyond. In this conversation, Apoorv breaks down h...

Is AI changing the future of UX design? Will design systems still matter? And how do you go from IC to design leadership? We sat down with Shayak Sen, Head of Design at Myntra (ex-Practo, Vedantu, Meesho) to answer the biggest questions facing designers in 2025.In this conversation, Shayak breaks down the future of UX design, the real impact of AI on design careers, and what it takes to lead desig...

In this 13th episode, we dive deep with Abhishek Shukla , Group Product Manager at Adobe (and formerly at Flipkart), to unravel the complexities of designing for B2B SaaS at scale . Abhishek shares the often-overlooked realities of enterprise product design—from navigating multiple user personas to prioritizing real-world outcomes over pixel-perfect polish. With experience straddling both consumer...

What do filmmaking and UX design have in common? Storytelling. In this engaging conversation, writer-director Harsh Warrdhan shares his journey from engineering to filmmaking, unpacking the universal structure of stories, the cultural nuances of screenplays, and the future of storytelling in digital media. Along the way, he reveals why human conflict and emotion remain central, even in a world of...

Tune in to our 11th podcast for a fresh batch of insider insights on building digital experiences that truly resonate with your audience. Our co-founder Saurabh sits down with Sauvik Banerjee, Founder MD & CEO of Ziki & Sirrus. Ai, as our guest. Discover how design and aesthetics can elevate your business, learn from Sauvik's journey, and deep dive into the world of unforgettable digital e...

In this episode, Ramas Krishnan, a renowned business coach and consultant, discusses the critical intersection of design and business. He emphasizes the importance of aligning design efforts with broader business objectives. Krishnan advocates for a more integrated approach to design, focusing on measurable value and balancing user needs with stakeholder interests. Join us as we dive into strategi...

In this 9th episode, we went virtual to talk with Sarit Arora, Senior Director of User Experience Design at Oracle straight from California, USA. With a rich background that includes stints at Yahoo and Human Factors International, Sarit shares his insights on thriving as a designer in a product-centric environment.  We explore the key differences between working in product versus consulting, and...

In this 8th episode, we’re joined by Sid Mitra, Former Head of Technology at Tata CLiQ, to explore the art and science of designing for community engagement. Sid shares his expertise on creating meaningful connections and fostering vibrant communities in the digital age. We discuss the need for community engagement, the unique nuances of building communities in India, and the pivotal role of platf...

Want to win on YouTube? This episode is your guide! Saurabh Gupta, Co-founder of ZEUX Innovation, chats with Sekhar, Head of Media Partnerships at YouTube (and a former Star TV & Deloitte exec) to unveil the secrets behind YouTube's business and design. Learn how YouTube forges partnerships with media giants, and understand the different stages your content goes through, from launch to exp...

In this compelling episode, we delve into the intricacies of healthcare user experience design with Rishi Mathur, a distinguished User Experience Designer and Strategist boasting 19 years of global consulting expertise. Currently serving as Vice President of Experience Design at Citius Tech, a leading digital healthcare company in the US, Rishi brings a wealth of knowledge and practical insights t...

In this 5th episode of The Yellow Couch Series, Saurabh Gupta, Co-founder of ZEUX Innovation, chats with Fatema Ranpura, a renowned NID Alumni, UX Consultant & Strategist with a fascinating career path. Fatema, formerly the Vice President of Design at Dream11 and UX Strategist at Isha Foundation, sheds light on her journey from the fast-paced world of startups to the impactful realm of social...

In this 4th episode of The Yellow Couch, Saurabh dives deep into the ever-evolving world of SEO with Kaushal Thakkar, the founder of India's leading SEO agency, Infidigit, and former SEO head at Myntra. The age-old question: Are SEO and UX friends or foes? We'll explore how the SEO landscape is shifting towards a more user-centric approach, moving away from pure crawler-centric strategies....

Designers, marketers, and anyone passionate about user experience, this one's for you! This episode of The Yellow Couch Series features Mahesh Patil, co-founder of August Company, a design-focused marketing agency, in conversation with Saurabh Gupta, co-founder of ZEUX Innovation. Mahesh's design journey is a fascinating one, taking him from the world of UX to the forefront of marketing. I...

In this thought-provoking episode of our design-focused podcast, we delve deep into the journey of becoming a design leader in today's fast-evolving landscape. Hosted by Saurabh Gupta, the co-founder of ZEUX Innovation, we are honored to have Abhijit Thosar, the Head of Research and Design at Amazon Web Services, USA, share his invaluable insights and experiences from his illustrious career. T...

Disrupting Industries with Design: Unveiling the Experience Economy. In the inaugural episode of the Yellow Couch Series, join us for a captivating conversation with Umang Sood, a visionary entrepreneur, design aficionado, and the brain behind Of10, an innovative and experience-centric co-working space. Hosted by Saurabh, the co-founder of ZEUX Innovation, this episode delves into a wide array of...