Katherine Burrows
The Write Connection
The Write Connection podcast is designed to help you choose the right words and stories in your business content to create authentic connections with prospects, clients, partners, and colleagues. Meet Your Host... Katherine Burrows... Founder and CEO of Katherine Burrows Creative, creator of the Business Character Analysis, and Creative Content Strategist. As a lifelong writer and a professional copywriter for the last 12 years, I’ve noticed that so many coaches, speakers, and entrepreneurs really struggle to get the engagement and response they need from their content. That’s why I developed...
Author
Katherine Burrows
Category
Podcast website
Latest episode
Mar 7, 2026
Where to listen?
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Episodes
TWC S01 E15: The Five Senses Series: Part Two - SOUND 10.08.2021 7:06
Episode two in my five-part series on how to incorporate the five senses into your business and brand storytelling. Stay tuned for smell, touch, and taste to incorporate lessons from literary writing into your business content. Creating content from your authentic business character is the best way to help your audience feel they identify with you instantly. It's the foundation of all the con...
TWC S01 E14: The Five Senses Series: Part One - SIGHT 03.08.2021 6:27
This episode begins a five-part series on how to incorporate the five senses into your business and brand storytelling. Stay tuned for sound, smell, touch, and taste to incorporate lessons from literary writing into your business content. Creating content from your authentic business character is the best way to help your audience feel they identify with you instantly. It's the foundation of...
TWC S01 E13: Navigating Toward Predictably Profitable Marketing: Special Guest Diana Lidstone, The Entrepreneur's G.P.S. 03.08.2021 19:18
Join me for an insightful conversation with Diana Lidstone, The Entrepreneur's G.P.S. about how to create marketing that helps you achieve predictable profits. Get off the financial roller coaster and join us! After 35+ years in business and working globally with coaches, consultants, and experts, Diana Lidstone has gathered rock-solid wisdom and advice that has helped thousands of business...
TWC S01 E12: Creating Stories Through Collaboration & Community: Special Guest David Robinson, Fractal Workspace 27.07.2021 21:20
Join me for an inspiring conversation with David Robinson of Fractal Workspace about creating a revolutionary place for work that combines all the great elements of a party with the flexibility you want and need for your business. Dave is a visionary and a leader. His passion is building beautiful environments that cater to the individuality of people. He believes companies have a responsibility t...
TWC S01 E11: Mindfulness Through The Stories We Tell Ourselves: Special Guest, Michelle Breede, MindfulBliss 13.07.2021 29:18
Join me for an enlightening conversation with Michelle Breede as we discuss mindfulness through the stories we tell ourselves Michelle is a busy mom, entrepreneur, and wife. She knows how essential meditation and mindfulness is as a tool to maintain her desired life balance. She practices awareness in her shifting and evolving daily life, outside of her seated practice, and understands that this i...
TWC S01 E10: How Storytelling Increases Return on Influence: Special Guest Susan Luke Evans 06.07.2021 18:09
Join me for an enlightening conversation with Susan Luke Evans as she talks about her new book, Return on Influence. Susan Luke Evans is a leadership consultant and communications expert. She is among 8% of Canadian speakers within the Canadian Association of Professional Speakers to hold their highest earned designation - the Certified Speaking Professional (CSP) and among less than 1% within th...
TWC S01 E09 Walking with Shannon Through the Story of Her Healing Journey: Special Guest Shannon Levee 29.06.2021 23:22
Join me for an in-depth conversation with Shannon Levee about the stories our feet tell us through reflexology and foot reading. Shannon - this girl is real, she will show herself to you, igniting that heart connection. You will relate, she is earthy, yet fiery and open to give you hope. Shannon is a warrior, battling more than just one debilitating illness and currently healing from a double hip...
TWC S01 E08 Azalea's Magical Garden: Storytelling Through a Child's Eyes: Special Guest Anne-Marie McAllister 22.06.2021 9:06
Join me as I chat with Anne-Marie McAllister about publishing her children's book and her young muse and co-author. As an Adult Educator, Anne-Marie McAllister is passionate about supporting organizational goals by creating supportive work communities. With experience in staff development for over 10 years and managing organizational learning in two large organizations, she developed programs...
TWC S01 E07: Podcasting: Storytelling with the Spoken Word: Special Guest Carl Richards 15.06.2021 23:25
Join me as I chat with Carl Richards about the similarities and differences between the written word and the spoken word for business storytelling. Carl Richards has spent more than 25 years behind the microphone, entertaining and influencing audiences world wide. He’s a TEDx Speaker and emcee, host of the Speaking of Speaking Podcast and the founder and CEO of Carl Speaks. Carl helps entrepreneur...
TWC S01 E06: Storytelling Series #5: Storytelling for Your Brand 08.06.2021 10:48
This concluding episode of the 5-part storytelling series brings together the elements of conflict, decision, and discovery to incorporate storytelling for your brand into your business content. Creating content from your authentic business character is the best way to help your audience feel they identify with you instantly. It's the foundation of all the content I create. Business Character...
TWC S01 E05: Storytelling Series #4: Discovery 23.05.2021 6:07
Hear about how storytelling prompts discovery. I share one of my favourite and most influential professional experiences in my career. This episode is part of the 5-part storytelling series which focuses on incorporating conflict, decision, and discovery into your business content. Creating content from your authentic business character is the best way to help your audience feel they identify with...
TWC S01 E04 Storytelling Series #3: Decision 22.05.2021 7:31
Learn 7 ways we can leverage our brand story to move prospects toward a decision (to purchase), and how to include decision in our brand story. This episode is part of the 5-part storytelling series which focuses on incorporating conflict, decision, and discovery into your business content. Creating content from your authentic business character is the best way to help your audience feel they iden...
TWC S01 E03: Storytelling Series #2: Conflict 21.05.2021 7:17
Learn about the 6 main types of conflict and 3 reasons why we need conflict in our brand stories. This episode is part of the 5-part storytelling series which focuses on incorporating conflict, decision, and discovery into your business content. Creating content from your authentic business character is the best way to help your audience feel they identify with you instantly. It's the foundat...
TWC S01 E02: Storytelling Series #1: The Power of Storytelling 20.05.2021 8:02
Learn why stories help us remember information much better than just facts alone... and the secret weapon of writers everywhere that you can use in your business content... This episode is part of the 5-part storytelling series which focuses on incorporating conflict, decision, and discovery into your business content. Creating content from your authentic business character is the best way to help...
TWC S01 E01: For the Love of Stories 19.05.2021 6:05
Words have been my passion since I was a young child. I love stories. We learn about ourselves and others from stories. As a lifelong writer, I have always felt called to use my words to help people. In meeting other business owners and entrepreneurs, I've been inspired me to combine my love of writing with my desire to be of service by helping entrepreneurs find the right words to describe t...
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