The World's Best Email and Retention Podcast

Is your email program struggling with low engagement, poor deliverability, or spam issues? In this episode, we walk through a 10-step checklist to rescue your emails from the trash bin and bring them back to life. From optimizing subject lines to fixing segmentation and improving design, these proven tactics will help you boost open rates, click-throughs, and overall performance. Whether you're in...

Email marketing is evolving fast, and 2025 is shaping up to be the most challenging year yet for inboxing. In this episode, Jordan Gordon is joined by Austin Helm, Sales Manager at ZeroBounce, to dive deep into the nitty-gritty of email validation, spam traps, bounces, and strategies for boosting your email deliverability. Learn how to protect your sender reputation, warm up domains properly, and...

In this episode, host Jordan Gordon sits down with Jocelyn Kell, Pod Lead at Pilothouse, to explore the booming world of social commerce and its connection to email retention. Discover how 20% of e-commerce is now happening through social platforms like Facebook, Instagram, and TikTok, and why integrating email capture into your social commerce strategy is crucial for success. Jocelyn shares exper...

In this episode, host Jordan Gordon challenges the conventional focus on revenue alone and reveals how understanding various lifecycles—promotional, customer, and category—can offer deeper insights into your business's health and trajectory. Discover how massive companies utilize these metrics to make strategic decisions that go beyond mere numbers. Whether you aim to refine your marketing strateg...

In 2025, building and maintaining an engaged audience has never been more critical—or more challenging. In this episode of the World’s Best Email and Retention Podcast, Jordan Gordon dives into the changing landscape of email marketing and retention strategies. Learn why reactivation campaigns are obsolete, how tighter segmentation is driving better results, and why retention is now a cornerstone...

In this episode, we dive into the five fundamental forces of email retention marketing and how they can transform your business. Learn how to optimize your buyer ROI, balance retention and acquisition efforts, and use tools like GA4 to track revenue effectively. From driving second purchases to building the largest buyer list possible, we break down actionable strategies that improve cost efficien...

Email marketing expert exclaims: "The subject line's gonna slay." Join Jordan Gordon as he dives into the cool, often quirky world of email marketing for DTC brands. This episode is all about turning your email inbox into a powerhouse for keeping customers coming back and making new ones stick around. We're tearing apart some top-notch email strategies—from Gucci's slick GIFs to Free People's eye-...

Dive into this must-listen episode of TWBERP as host Jordan Gordon unveils the top six segmentation mistakes that email marketers are making in 2024. From overlooked opportunities to critical missteps that could land your emails in the spam folder, Jordan offers invaluable insights derived from cutting-edge research and real-world audits. Whether you're a seasoned marketer or a multitasking entrep...

Discover why email marketing is the ultimate tool for driving low-cost revenue and boosting profitability. Host Jordan Gordon explores the financial case for email, sharing actionable insights on how blending email with ads can unlock higher ROI and help your business thrive—even in tough markets. Whether you're scaling or just starting, this episode is packed with data-driven strategies to optimi...

In this episode of The World's Best Email and Retention Podcast, host Jordan Gordon dives into the challenges of aligning your retention and acquisition strategies. Learn why cohesive messaging is critical for optimizing your customer journey, from the first ad click to post-purchase engagement. Discover practical insights on avoiding funnel disconnects, synchronizing email and ad campaigns, and l...

Listen as Jordan Gordon breaks down how to create an effective site abandon email flow that moves customers further down your funnel. Learn the importance of dynamic product grids, strategic email timing, and how to structure incentives for maximum impact. Packed with actionable insights, this guide will help you refine your email strategy and improve retention performance. [00:00:00] Intro: Setti...

Get ready for a ringside seat at the ultimate email showdown! In this episode of The World's Best Email and Retention Podcast, host Jordan Gordon is joined by Dougie and Grayson for the Email Fight Companion - Battle of the Brands (Fashion). We pit top fashion brands like Anthropologie, Toms, Gucci, Ralph Lauren, Arc'teryx, Duer, and more against each other in a head-to-head email marketing smackd...

Want to elevate your email game? In this episode, we dive into what it takes to ‘Email Like a Top Brand’ by breaking down the key principles of freshness, flawlessness, and simplicity. From the mindset of excellence that top brands embody to the strategies they use for eye-catching designs, seamless automations, and high-value interactions, you’ll discover how to make your email program a retentio...

In this episode, we dive into the U.S. election results and explore their potential impact on the DTC landscape. Join host Jordan Gordon as he breaks down 16 key market indicators and what these shifts could mean for your DTC business. From understanding how real median wage growth may benefit DTC buyers to exploring strategies to protect your margins amid anticipated tariffs, we’ll uncover action...

In this episode of the World’s Best Email and Retention Podcast, we dive into how the inbox landscape has evolved—and what that means for your 2024 Black Friday Cyber Monday strategy. Join host Jordan Gordon as he shares insights into navigating this “new inboxing regime” with tips on frequency, segmentation, and deliverability that will help you stand out in a crowded inbox. From monitoring criti...

In this episode, we dive into the art of creating email experiences that do more than just sell—they inspire. Join host Jordan Gordon as he explores how heritage brand Filson turns each email into a visual journey, using lifestyle photography, strategic design, and storytelling to craft an aspirational experience for their subscribers. We cover how Filson strikes the perfect balance between conten...

In this episode of the World's Best Email and Retention Podcast, we dive into the art of retargeting done right. Discover how to boost your revenue by optimizing post-purchase email flows and turning one-time buyers into loyal repeat customers. From multi-channel strategies to specific email offers, we’ll show you how to craft highly targeted messages that drive sales. Plus, learn how to leverage...

Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year. In this episode, we explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn’t just okay—it’s essential. Discover: How to segment your audience fo...

Subscribe to DTC Newsletter - https://dtcnews.link/signup "The purpose of the pod is to raise the bar on email throughout the industry." Welcome to The World's Best Email & Retention Podcast, hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network. In this inaugural episode, we explore the fundamental metrics every email marketer needs to know. Jordan breaks down how to measure email p...

Welcome to TWBERP! In this episode of The World’s Best Email and Retention Podcast , we dive deep into the four essential pillars every email marketer needs to master for effective retention. Whether you’re just starting or optimizing your existing program, these strategies will help you drive higher engagement, boost repeat purchases, and maximize your subscribers' lifetime value. Tune in for act...