The World's Best Email and Retention Podcast

In this follow-up to our ecosystems deep dive, Jordan breaks down how a strong retention system—email, SMS, and CRO—can keep revenue flowing even when acquisition slows. You’ll learn how to measure your persistent revenue ecosystem, track key funnel stages (from new address to repeat buyer), and spot the hidden ROI of brand equity. Plus: real data, cohort math, and a reminder that retention is a m...

Why do so many fashion brands use the exact same email template? In this episode, Jordan Gordon unpacks the rise of bland, minimalist design in email marketing AND makes the case for bold, expressive, brand-driven creative. From black-and-white hero shots to transparent CTAs, we break down why inbox sameness is suffocating creativity, and how maximalist design can reignite brand recall, retention,...

Most brands look at their global conversion rate and panic—but what if that number doesn’t actually mean what you think it does? In this episode, Jordan sits down with Evan O’Gorman, former head of CRO at Pilothouse, to talk about why conversion rate alone is a misleading success metric—and what to focus on instead if you want to drive real profit. They cover: ✅ How traffic source and intent shap...

In this episode, Jordan breaks down the world of offsite email capture tools: how they use fingerprinting to add contacts without a direct opt-in, why they can be a top source of spam complaints, and how brands are using them to unlock real revenue. You’ll learn: What these tools actually do behind the scenes Why they can be risky—and how to avoid deliverability damage How to set them up right (if...

Your ecommerce brand isn’t just running campaigns—it’s running an ecosystem. In this episode, Jordan breaks down the three interconnected digital ecosystems every brand relies on: 🧱 The Persistent Revenue Ecosystem 💰 The Advertising Revenue Ecosystem 📣 The Brand Awareness Ecosystem Learn how they interact, how to measure them, and what happens when one breaks down. From campaign strategy and CR...

Most brands lose customers by default. The real question is: how do you keep them? In this episode, Jordan reframes customer retention—not as a marketing tactic, but as a holistic experience. From bounce-back offers to lost game pieces (yes, really), we dig into the trifecta of true retention: your product, your support, and your follow-up. Learn why post-purchase CX is your most underrated revenu...

If you’re still hitting “resend to non-openers,” this one’s for you. In this episode, Jordan delivers a no-holds-barred message of mercy to email marketers everywhere: Stop double tapping cold addresses. He breaks down exactly how this tactic tanks your sender reputation, why Gmail (and Yahoo) are punishing your list, and what to do instead. You’ll learn: Why 3.14% open rates are a red flag (not j...

Your welcome email might be costing you customers. In this episode, Jordan breaks down real welcome flows—from brands like Whoop and BC Liquor—to show what works, what doesn’t, and why some emails miss the mark. Jordan covers design vs. marketing, how to write for low-intent subscribers, and why clarity always beats cleverness. Whether you're sending a sleek intro or dangling a discount, your...

Not all customers are created equal—and your retention strategy shouldn't be either. In this episode, we break down how to build retention programs tailored to different buyer cohorts: one-and-done shoppers, repeat buyers, and product subscribers. You'll learn how to guide each group through targeted flows that increase LTV, boost replenishment rates, and move buyers toward high-value beha...

Are the boldest beliefs in advertising still true? In this episode, we put iconic marketing quotes to the test—from Mad Men-era mantras to algorithm-era hot takes. Guest Avery Valerio (former political strategist and creative lead) joins Jordan Gordon to play a rapid-fire round of true or false on everything from propaganda to personalization. We dig into: Whether ads shape culture—or just reflect...

How does a luxury cookware brand earn a 40% repeat customer rate? In this episode, Christina Chonody, Senior Director of Marketing at Hestan, breaks down how her team uses email, content, and culinary storytelling to build long-term customer relationships. From Michelin-starred chef partnerships to a content strategy that goes beyond the pan, Christina shares how Hestan balances performance and br...

In this episode, Jordan Gordon sits down to untangle one of the most misunderstood aspects of email marketing: what counts as a click, an open, and an order—and why none of your platforms agree. Jordan brings a tactical teardown of the technical side of email engagement and attribution. If you’ve ever wondered why Klaviyo, Shopify, and GA4 show different numbers—or how much of your reported open r...

In this episode, Jordan breaks down why he’s switching from Gmail to Apple Mail for his personal email—and why this matters deeply for anyone running a DTC email program. Using Frye Company as the benchmark, he explores how your brand’s emails appear in different environments and reveals the hidden pitfalls of Gmail dark mode, annotations, and clipping that can undercut your entire retention strat...

In this episode, we take a close look at the email marketing content of one of the biggest names in fashion: Frye. We dissect their approach to email design, messaging, and strategy to uncover what makes their emails so effective. From visually stunning designs to clear, concise calls-to-action, Frye’s emails offer plenty of inspiration for anyone looking to improve their email marketing game. Joi...

Are your email metrics telling the whole story? In this episode of TWBERP, we sit down with Alex Arnaut, CEO of GlockApps, to unpack the hidden truths behind open rates, clicks, and deliverability. From spam folder traps to reputation pitfalls, this conversation will change the way you think about email performance — and show you what really matters. 0:00 – Introduction 2:00 – Open Rates Are Unrel...

In this episode, Jordan sits down with Abby Kohler, account strategist at Pilothouse, to dive deep into how brands should be thinking about media buying and retention in 2025. With economic volatility, tariffs, and rising acquisition costs, Abby shares why it's critical to build robust post-click systems—flows, segmentation, messaging—before scaling spend. She details Pilothouse's internal cross-c...

Hey listeners! The episode Jordan references with Abby from Pilothouse will be coming tomorrow, so keep your eyes peeled. In this episode, Jordan Gordon announces an exclusive 50% off flow build promo, “Go With The Flow.” He also explains the economic rationale for why now is the best time to invest in your retention systems. Jordan unpacks: Why economic uncertainty demands a shift to more efficie...

In this episode of TWBERP, Jordan Gordon of Pilothouse breaks down the right and wrong ways to drive immediate revenue through email. If your brand is under pressure to grow—or simply survive—the temptation is to ramp up email sends or discount your way to short-term wins. But that strategy kills long-term brand equity and inbox placement. Jordan explains how brands can actually get more revenue f...

Jordan Gordon, Head of Retention at Pilothouse, breaks down a complete reframe of how brands should approach lifecycle email. Instead of using campaigns to broadly cast offers and triggers to react to clicks, Jordan makes the case for generating intent dynamically within the inbox. Jordan reveals how brands can adopt a “continuation flow” that keeps customer discovery active for a full year—withou...

Email isn’t just for conversions. If you’re only thinking about email in terms of discounts and cart abandonment flows, you’re missing out on one of its biggest strengths: brand reinforcement. In this episode of The World's Best Email & Retention Podcast, Jordan Gordon breaks down how brands can move beyond conversion-obsessed email marketing and use it as a long-term branding tool. Key Takeaw...

Hello and welcome to the World’s Best Email and Retention Podcast! Today, we’re diving into AI-driven attribution and retention strategies with Malav Pandya, Solutions Engineer at Triple Whale. Triple Whale has been at the forefront of solving post-iOS 14.5 attribution issues, using AI and proprietary pixel tracking to improve ad performance, email retention, and multi-touch attribution. Here’s wh...

Retention isn’t just an email strategy—it starts with product design and habit formation. In this episode, we sit down with Matt Bertulli, CEO of Lomi and Pela Case, to break down how two vastly different DTC brands—one selling composting machines with a built-in subscription model and the other selling phone cases with trend-driven drops—approach LTV, retention, and scaling profitably. 🎙️ Key Tak...

How do customers really make decisions? The answer lies in cognitive biases—the psychological shortcuts that shape buying behavior. In this episode, Jordan breaks down the most powerful cognitive biases and how marketers can use them to improve email conversions, retention, and overall sales. 🔹 Anchoring Bias – Why MSRP pricing and discounts work 🔹 Framing Bias – How storytelling shapes brand pe...

Today, we’re diving into the future of email and retention marketing with Eli Weiss, VP of Retention Advocacy at Yotpo. Eli has built retention strategies at Olipop and Jones Road Beauty before joining Yotpo to help shape its retention and engagement tools. In this episode, we talk about: 📩 Why AI will take over email segmentation and campaign timing ⚡ The biggest missed opportunity in retention...

In this episode of the World’s Best Email and Retention Podcast, we’re joined by Eleah Portillo, VP of Marketing at For Wellness, who brings a wealth of knowledge on driving efficiency and effectiveness in digital marketing. Explore detailed strategies on customer segmentation that help personalize marketing efforts and enhance engagement. Eleah also delves into the nuances of subscription models,...