The Workbench

Discover the step-by-step Google playbook that top home service pros use to out-rank and out-convert competitors, plus brutally honest takes on local SEO, referrals, and brand-strength. This episode of The Workbench podcast gives you the proven moves real operators are using to win in 2024. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and...

Ever wondered what it really takes to build a booming home services business from scratch? This Workbench episode covers franchise secrets, costly hiring mistakes, and how to turn zero industry experience into rapid growth. Don’t miss the raw lessons, hard numbers, and real talk for every owner-operator. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn websit...

Discover the literal playbook that's helping home service businesses erase $100K in wasted ad spend, build real ROI, and finally get a team that knows the trades inside out. It's time for home service owners to demand more from their marketing. This is The Workbench podcast you can't miss. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and...

Discover how a new home service company landed its first customer on day one, mastered paid ads, and scaled to $800K projected revenue—fast. Dive in for tactical growth playbooks, brutal honesty on building versus buying, and step-by-step advice for local entrepreneurs. From The Workbench podcast. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visit...

What happens after a $10M exit? This brutally honest interview dives into tactical agency growth, how to actually avoid burnout, and why the right niche is your ticket to outsized profit. Tune in for real talk and ruthless strategies from The Workbench podcast—perfect for home services operators hungry to grow. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn...

Get the inside story of landing a $150K hotel mattress deal using only Twitter—plus real advice on building a unique business brand and avoiding costly mistakes. If you're ready to break the rules and grow your local business, you won't want to miss this one! Brought to you by The Workbench podcast. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website vis...

In this episode of The Workbench, Jordan Gal shares his journey from bootstrapping software startups to launching Rosie, an AI-powered answering service for SMBs. Jordan discusses identifying underserved market needs, navigating platform risks, and patiently allowing customer feedback to drive product expansion. Ideal for entrepreneurs seeking practical insights on leveraging AI and thoughtfully g...

n this episode of The Workbench, Tyler Mumford shares how he transitioned from a tech sales career to launching Grindtime Stump Grinding in Provo, Utah. Tyler discusses validating market demand through cold outreach, creatively financing equipment, and quickly building a network of subcontractor clients. He also explores strategies for managing seasonality, scaling thoughtfully, and pursuing compl...

Join us for a conversation with Kent Sheriden, Owner of Swift Demo, as he shares his journey from film and coffee to leading a thriving demolition company in Atlanta. Learn his strategies for seizing opportunities, building strong culture, and scaling smart. Discover Swift Demo’s diverse revenue streams, innovative marketing, and hiring practices that minimize turnover. The Workbench is brought to...

Join us as we sit down with Abby Klein, the owner of Miami Mold Specialists, to explore her journey from a small startup to a leading mold remediation company in South Florida. Discover Abby's insights on air quality, the importance of core values in hiring, diversified marketing strategies, and her 3 C’s for business success. Perfect for current and aspiring home service business owners looki...

Bryan sits down with Lexi Vindisch, the pioneering owner of Pure Cleaning Victoria and Victoria Home Pros, to delve into her journey from a mechanical engineer to a successful entrepreneur in the home services realm. Lexi shares invaluable insights on recognizing market gaps, scaling business operations, and the strategic expansion from exterior to interior home services. Furthermore, she discusse...

In this episode, join Bryan as he hosts Marcus Clayton, a marketing consultant with a focus on home service businesses. With experience, Marcus explores SEO, Google ads, and website design for home service industries. They discuss marketing strategies across the funnel—from lead generation to customer retention. Marcus shares insights on optimizing each stage of the marketing funnel, highlighting...

In this episode of The Workbench, Bryan talks with Andy Walker, Founder of Stryker Digital , about his expert strategies in local SEO and marketing for home service businesses. Andy shares insights from his proprietary Home Service SEO Blueprint which drives substantial growth for businesses by focusing on organic leads. This discussion is packed with actionable tips for business owners looking to...

How to scale a 50-year-old cleaning company.

Bryan talks with Dan Magazu, the owner of Ride The Wave. They dive deep into the world of leveraging Facebook Groups for lead generation in home service businesses. Discover how Dan transformed his mulching business into a digital success story, generating 5+ leads per week with a 30%+ closing rate without the use of traditional digital marketing tools. Gain insights on the simple yet effective st...

Bryan speaks with entrepreneur Bodhi Gallo, owner of a dumpster rental company and Striker Digital marketing agency. In this interview, Bodhi details his businesses' growth journey, shares insights on overcoming initial challenges, and highlights the significance of digital marketing for home service businesses. Whether you're building a business in the home service sector or looking to re...

Bryan talks with Brigham Hughes, founder of Quick Cuts Lawn Care and Feedbacker Digital, as he shares his journey from farmland to digital landscape. Discover the essentials of starting and scaling a home service business, from acquiring your first clients and equipment on a budget to navigating losses and leveraging digital marketing for growth. Brigham’s practical insights into Facebook and Goog...

In this episode, Bryan speaks with Logan Robison, Owner of Bonnie & A Broom, a unique cleaning service for Airbnbs in Arkansas. Discover how a TV show sparked Logan’s successful business adventure, leading to a $100k revenue. Learn his strategies for differentiating services, hiring excellence, leveraging tech, and excelling in a niche market. Perfect for entrepreneurs and home service busines...

In Episode 6 of The Workbench podcast, Bryan speaks with Wesley Parker, the owner of Parker Eco Pest Control, about her background and the business. They discuss the key services offered by the company, the decision to choose organic and eco-friendly pest control methods, and the approach to customer acquisition. Wesley shares her experience transitioning from a corporate marketing career to build...

In Episode 5 of The Workbench podcast, Bryan sits down with Liam Kircher to learn how Liam transitioned from a frustrating 9-to-5 job to founding and scaling a remote cleaning company to seven figures. This interview covers key strategies for starting, hiring, and scaling in the cleaning business, making the leap from residential to commercial, and leveraging unique marketing avenues for growth. L...

In Episode 4 of The Workbench podcast, Bryan sits down with Clay Lawrence from Review Harvest and uncovers the untapped potential of Google reviews for home service businesses. From easy steps to get your first review to mastering the Google Map Pack and a success story that speaks volumes, this episode is a goldmine for entrepreneurs eager to elevate their businesses through smarter online practi...

In episode #3 of The Workbench podcast, Bryan sits down with Alex Lathery from Blue Collar Builds, who offers crucial advice on building a successful online presence for home services businesses. Key points include the significance of a memorable brand, effective landing pages, strategic SEO, and the importance of social proof. Alex's tips are geared towards driving organic leads and avoiding...

In episode #2 of The Workbench podcast, Bryan sits down with Casey McDaniel of King Pest Solutions. Casey shares his journey from a door to door sales rep to building his own pest control business. This episode is an essential listen for current and aspiring home service business owners, packed with actionable advice. ⁠Subscribe to The Workbench newsletter

In this episode of The Workbench podcast, Bryan sits down with Austin Gray of Bear Claw Land Services. Austin shares his evolution from coffee shop owner to leading a thriving land clearing and fire mitigation business in Colorado. Discover key insights on leveraging digital tools for growth, the value of hands-on service, and strategies for scaling sustainably. This episode is an essential listen...