The Workbench

Get a behind-the-scenes look at scaling multiple home service brands, from outdoor lighting to pool cleaning, with lessons on franchisee recruitment, business models, and franchise growth. Raw strategies and honest tactical advice—don't miss this episode of The Workbench podcast. This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outran...

Discover battle-tested marketing tactics driving real growth in home services. Learn how a $50M+ franchise group blends local authenticity with powerhouse digital and old-school strategies. Tune in for practical, straight-from-the-trenches advice on The Workbench podcast. This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitor...

Inside this episode: unheard tactics behind 800 territory launches, why most new franchisees fail, and what franchise insiders look for in the hottest home services. Tune into The Workbench podcast for growth-focused strategy, recruitment tips, and game-changing industry truths. This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank com...

Learn how one operator flipped a crypto company to $10M in 3 months, scaled to $30M across wildly different businesses, and reveals the brutally honest partnership rules every home service entrepreneur should know. The Workbench podcast dives into real, actionable strategies you can use today. This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help...

Ever wondered how to instantly get more customers from Google without breaking the bank? This week on The Workbench, discover the most effective local SEO tactics, the truth behind Google LSAs, and AI shortcuts you can use today. Don’t miss these insider strategies to scale your home service business fast. This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels t...

Unlock the proven strategies behind generating real leads for local service businesses—from mastering Google Business Profiles to crafting ads that convert. This episode of The Workbench delivers step-by-step marketing tactics that actually grow home service brands. This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and...

Ready to grow your business and yourself? This episode of The Workbench podcast dives deep—unpacking the real mental roadblocks, the power of accountability, and why you might want to start your own business instead of buying one. Candid lessons, hard-won advice, and surprising stories for home service entrepreneurs. This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped...

Unlock the blueprint for doubling Google reviews, leveraging AI for faster marketing, and driving real ROI with video. Hear the playbooks and emotional wins from The Workbench podcast that every home services entrepreneur needs right now. This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to...

What does it really take to get big commercial leads with cold email? In this episode of The Workbench podcast, you’ll uncover the specific tech stack, targeting angles, and direct tactics turning outreach into revenue for home services. Don’t miss Ian’s unfiltered insights and actionable playbook for landing B2B deals fast. This episode of The Workbench podcast reveals the tactics, pitfalls, and...

Discover the real playbook behind explosive growth in the local SEO game for home service businesses. This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website vis...

What happens when forced out of corporate, you launch two home service businesses at once—and unlock a viral $600 client off $3 in ads? This episode of The Workbench hits brutally honest early struggles and the untapped power of AI, with actionable lessons for every home service entrepreneur. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors a...

Discover how one home service founder disrupted the garage door industry, built a $3M business, and exposed wild pricing secrets. Tune in for concrete tactics, brutal market truth, and proven insight about what really works in home services. The Workbench podcast delivers the real stories and playbooks for ambitious home service pros. The Workbench is brought to you by LeadTruffle. LeadTruffle hel...

How did one power washing brand grow from 1 to 308 territories in just over a year? Dive into the step-by-step franchise system, gritty founder lessons, and the must-have rubric for picking the right business. Subscribe for more on The Workbench podcast. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers w...

Ever wondered why roofing quotes are all over the place? Get the inside story on a model that slashed homeowner costs, built trust, and exploded franchise growth. Hard-won lessons, big numbers, and franchise opportunities await. Tune in to The Workbench podcast for a playbook you can't afford to miss. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn websi...

Discover how to stand out in restoration marketing using LinkedIn, AI-powered growth tactics, and the specific lessons behind winning more high-value calls. Learn what most agencies get wrong and what it really takes to compete in 2024. Tune in for actionable advice from The Workbench podcast. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors...

Discover why paid ads outperform SEO for home service businesses, trade secrets behind $5M growth, and proven ad tactics that drive leads fast. Dive into brutally honest advice and actionable strategies—only on The Workbench podcast. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered t...

Discover why video marketing is the most powerful lever for home service brands today. The Workbench podcast breaks down how to build trust, dominate locally, and turn viewers into lifelong customers—plus the brutally honest truths nobody else will tell you about branding and lead generation in 2024. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website vi...

Learn how AI is transforming home service businesses—fast SEO, instant websites, and hands-off social media. Discover the real steps to getting found online and why most agencies get it wrong. Packed with actionable lessons from The Workbench podcast for home service pros. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into...

Unlock the untold tactics of lead partners, data-driven growth, and next-level conversions in home services. From proven math-driven marketing to breakthrough AI tools—this Workbench episode exposes what separates 5-figure operators from $5M powerhouses. Tune in for secrets that could double your close rate. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn we...

Discover the blueprint for launching and scaling a multi-state home service business—step-by-step recruiting hacks, dispatch systems, and the secret data playbook your competitors wish you didn’t know. Don’t miss this episode of The Workbench podcast—perfect for home service pros hungry for growth. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visi...

Curious how a small, family-run home service company scaled to $48M and landed a major exit? This episode of The Workbench unpacks real tactics—from balancing a day job with 24/7 emergencies, to mastering multiple service verticals, and seizing today’s once-in-a-generation trades opportunity. Listen for brutally honest truths, step-by-step growth plays, and why the trades are booming right now. Th...

Discover how a productized approach is transforming lead gen for home service businesses. Inside, you’ll hear ROI-driven strategies, a breakdown of new ad channels, and a data dashboard tactic that can boost growth. Tune in for surprising wins and actionable tips on The Workbench podcast. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and m...

Discover how a finance pro jumped into home services, launched $7,500 water system jobs, and reveals how to buy businesses with just 10% down. This episode of The Workbench packs real-world lessons on building, buying, and scaling for local business owners. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customer...

This week, I sat down with Sam Preston, the CEO of Service Scalers , a marketing agency built exclusively for home service businesses. Sam has launched multiple million-dollar agencies and brings a rare, hands-on perspective on what actually moves the needle for home service operators - especially when it comes to driving and converting high-intent leads using digital marketing. In our conversatio...

Scrappy sales, tough lessons, and how real service pain led to software that powers 2,000+ home service businesses. Unlock Tanner’s actionable playbook only on The Workbench podcast. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging.  Start your 14-day free trial of Lea...