Chris Willis

The WordBirds Podcast with Chris Willis

Business EN ↓ 78 episodes

Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. Words are the magical glue between your business and your customers, capturing interest and driving action. Great communication opens doors to opportunities and builds stronger connections. The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful mes...

Author

Chris Willis

Episodes

A Closer Look at the New UK Consumer Duty and How it Impacts Your Business Content, with Anne Godbold from Accenture 01.11.2022 20:39

The UK's Financial Conduct Authority has crafted a brand new regulation called Consumer Duty. This aims to improve communications among financial services companies to address banking scandals and irregularities in recent years. Chris Willis sits down with Anne Godbold , a non-financial risk specialist at Accenture, to discuss how this regulation will change the entire marketplace. She explai...

The State of Content Creation: How to Create and Optimize "Good Content", with Robert Rose 01.11.2022 19:43

More and more businesses are diving into content creation, but are they optimizing this marketing channel? What is “good content,” and how do you create it? Here to enlighten us on the topic is content royalty Robert Rose , CEO and Chief Strategy Officer for The Content Advisory . As one of the world’s most recognized experts in content strategy, digital media, and marketing, Robert innovates crea...

The Secret to Content Success at Wayfair, with Megan Nixon 25.10.2022 30:37

The secret to content success at Wayfair is an ingenious content governance program built on a solid content audit system. Megan Nixon is very tied to content governance inside Wayfair as its Senior Content Strategy Manager for Content Operations & Governance. In this episode, she shares what content governance means to her and how it plays out in practice in a large organization like Wayfair....