The WordBirds Podcast with Chris Willis

Hewlett Packard Enterprise (HPE) is changing the customer experience game with their Customer Innovation Centers.  Fancy exploring the International Space Station (ISS) or working in the pit lane during a Formula One (F1) race? Anything is possible with HPE’s virtual reality (VR) experiences for their customers. HPE understands that the best way to show their product capabilities is to let their c...

For the first episode of season three, we’re joined by Richard Innes — Head of Content at Brewdog . In this episode, we cover everything from Brewdog’s famously witty and acerbic tone of voice to some of Brewdog’s most successful content campaigns. Richard also discusses how his background in journalism has influenced how he's approached content creation at Brewdog. We won’t spoil anything fo...

Are you tired of your website being hard to find? We live in a world where it's easier than ever to get lost in the crowd. That's why we want to help you stand out, so you can find your place in the crowd and start making an impact. And you know what? It's not just about the design. It's about the whole strategy behind your online presence! In this episode, Mordy Oberstein , He...

If you're looking for tips on how to outsmart your competition, you've come to the right place. According to Content Marketing Institute, "Content marketing is the most powerful way to build brand awareness and drive traffic." And it's not just about creating content that gets shared on social media—it's about making sure that the content you create is relevant and us...

Your content is the most valuable thing you can offer to your customers, so you need to make it as accessible as you can. Stop dividing your content into different silos. Just have one source for all your content. Also, don't be afraid to innovate and try something new. No one says that it's the law to make everything on PDFs. Rethink the way you deliver your information. Join Chris Will...

Justin Stephens and Paul Bongers join Chris to discuss generative AI and its role in the future of enterprise content. Want to learn where the secret and not-so-secret risk lives? Don't miss out on this time-sensitive bonus episode! Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

How do you track the performance of your content? How do you know what types of content people are sharing and what aren’t being shared? What kind of strategies should you be using to maximize content performance? These are all the questions that will be answered in today’s episode. Join Chris Willis as he talks with the director of content strategy at Degreed , Lisa Spinelli . Learn how Degreed t...

Technical documentation is arguably at the very heart of every successful business. Unfortunately, it is an area that is often overlooked and misunderstood. Here to share with us its importance is the Principal Technical Content Developer at Qumulo , Michael Khmelnitsky . He joins Chris Willis to shed light on why documentation is the beating heart of the company and how you can better develop the...

We are in a data-driven world where every content imaginable bombards and informs us. The challenge now is to navigate through the noise, producing content that people would want to see. For this episode’s guest, it is through storytelling that one can differentiate itself.  Kyle Martin , the Director of Content Development at the  University of Central Florida , sits down opposite Chris Willis to...

What do we mean when we talk about content strategy, and how does this impact your business? In this episode, Chris Willis chats with  Sheri McLeish , the Director of Content Strategy at  MERGE . A content strategist since long before they were called content strategists, Sheri McLeish helps clients understand how to effectively manage content across people, processes and technologies to deliver o...

Content is the future, but what is the future of content? In this episode, Chris Willis sits down with content futurist  Michael Iantosca  to share his insights on what’s cooking in the space, delving into how you can leverage the power of content reuse. Michael is the Senior Director of Content Platforms at Avalara and the Founder of  DITA , the open-source publishing engine for content authored...

Content is always part of the solution because if you’ve got a question, content gives you the answer. This is the principle that today’s guest lives by in her career in the influencer marketing space. Katya Allison is the Director of Community at a company called  GRIN , a SaaS company that leads the creator management space. In this conversation, Katya leads us to a more expansive explanation of...

Nowadays, almost every aspect of our virtual experience is pivoting towards AI technology. In this episode, we explore this topic in terms of content creation. Host Chris Willis chats with Ryan Sargent to discuss AI-generated content in terms of how it's going and where it's going. Ryan is the Director of Content Marketing at Verblio , a multimedia content creation platform that powers m...

Content is king. But what does that really mean? How can you tell if a piece of content is valuable? What makes a piece of content valuable, and how do you measure its value? In this episode, Samuel Chapman will show you how to attribute the value a piece of content has for your company. As a creative content strategist and communications professional, Samuel will share with us today how to measur...

Learning and development are vital to the employee experience and the growth of any organization. One critical aspect we’re shedding light on for today’s episode is content consumption. Are you actually creating content that’s being digested and retained by employees? How do you know that the materials you're creating are effective? Joining Chris Willis to discuss this topic in depth is Jacki...

One thing that many businesses often lose sight of is the importance of creating a corporate voice – a brand voice that the company is going to be known for. As a brand, you want to have a specific sound that attracts your target audience. Mischa Vaughn joins us on this episode to describe the process of creating, managing and measuring this enterprise tone of voice. Mischa is a content director w...

Simplicity drives value in content creation. There is no point in making your content overly complicated, especially if you’re talking about things that are already complicated. Everything is geared towards making your audience truly understand the value you are offering and appreciate it so much for them to take action. And there is no better way to do this than to tell a story that resonates wit...

Content creation directly reflects what your company stands for and believes in. For  Robyn Collinge , those who don’t care about their words probably don’t care about their customers. In this conversation with Chris Willis, she talks about her remarkable work in  WeTransfer . She looks back on being the company’s first copywriter, how they gauge audience engagement through the materials they prod...

Games like Disney Friends are changing how people communicate and relate to video game characters. You can now tell Disney favorites like Stitch that you love him. Today’s guest helped develop Disney Friends and is the Director of User Experience at  Riot Games . Join  Cheryl Platz  as she discusses speech recognition technology in the video game industry. Cheryl also talks about what it’s like to...

Sure, your company is creating content but is your content valuable and attractive to your audience? Is it leading and influencing them towards action? How are you differentiating content marketing in your strategy to work with and optimize other marketing programs? Dave Charest, Director of Small Business Success at Constant Contact, is joining us today to answer these crucial questions. He share...

Your content is tied to your brand, so that makes content harmony extremely important. One misspelling, offensive remark, or sarcastic comment can hurt your brand. That is why it is very important that your content is checked and evaluated so that your business revenue can grow. Join Chris Willis as he talks to the founder of Content Science , Colleen Jones about the importance of content harmony...

No matter where we are, our passions will manage to find us.  Josh Duffney ’s love of words and writing took him from his role as a software engineer to technical content creation at Microsoft. In this episode, he joins Chris Willis to share with us that evolution and how he is now working in a hybrid role between engineering and writing. Josh shares the value of feedback in his writing process an...

Your content should be made with a "not for us, without us" mindset. Instead, it should align with what your audience is looking for and need. If you want to build that trust, you need content that can give value. Join Chris Willis as he talks to licensed occupational therapist, Director of Content Strategy & Planning at the  Arthritis Foundation , and host of the  Live Yes! With Art...

If you’re a product manufacturer, you need to read on. In this episode of Word Birds, we are joined by Bryce Widelitz, Vice President of Publisher Innovation at impact.com, who shares with us his ideas on content-driven ecommerce. Bryce tells us about his role at impact.com, which is to provide publishers with the tools and insights to help them monetize their websites better. He specifically talk...

If people are given a chance to support a noble cause, they will most likely respond positively and without delay. Such a collective response is evident in GoFundMe campaigns, especially since they come with engaging content that targets emotions. Chris Wills chats with Brittany Cabriales to share content creation strategies that skyrocketed their GoFundMe following. She explains their RISE method...