The Wize Way

Episode 59: Where to invest your marketing budget to find new quality clients consistently “The aim of marketing is to reduce the need for selling.” - Prof Philip Kotler. In this episode of The Wize Guys Podcast, Ed Chan Jamie Johns, and Thomas Sphabmixay discuss where the marketing budget should be spent to find new quality clients consistently. The mentors discussed the analogy of "building...

Episode 58: How To Build an Extraordinary Marketing System for your Accounting Practice “The more marketing you do, the less you need to sell.” - Ed Chan While most of your business revenue depends directly on the strategic ideas you implement in providing your services, it also depends on your popularity as a company.  By the company's popularity, we are not referring to just being known amo...

Episode 57: Let's Deep Dive into the Wize Capacity Planner “Businesses don’t plan to fail, they fail to plan.”   - Ed Chan In this episode of The Wize Guys Podcast, Ed Chan, Tim Causbrook, and Thomas Sphabmixay we take a comprehensive look at the Wize Capacity Planner, featuring a detailed demonstration by Wize Mentor Tim Causbrook. Tim provides valuable insights on utilizing the capacity pla...

Episode 56: Wize Factor Chat: Terry Chung - Factor 1 “The key thing for us is that the Wize programs enabled us to be in control but not controlling.” In this episode of The Wize Guys Podcast: WizeFactorChat with one of the WizeTribe members, Terry Chung, the Founder, and Director of Factor 1 Accountants & Advisers Terry is one of the first members of the Wize community. Today, he shares why D...

Episode 55: How to up skill grad accountants and bookkeepers to intermediate/ senior level in 12 weeks flat In this episode of The Wize Guys Podcast, Ed Chan together with Kristy Fairbairn, one of the Wize Mentors is joined by TMS Eng Sivieng, our resource speaker for this session.  Eng shares her framework for developing staff and discusses her focus on training, as well as the challenges she has...

Episode 54: Understanding the Context of ‘No Bypass Policy’ for Your Accounting Team Structure In this episode of The Wize Guys Podcast, Brenton Ward, Jamie Johns, and Ed Chan share their insights about the need for a discovery session for every accounting practice. To find out how to ensure that you are not a prisoner in your own business, Ed and Jamie will give a thorough outline of how you can...

Episode 53: Why use NPS for staff and clients What you want is a healthy business. You want the staff to be happy. You want the clients to be happy. And you want all your numbers, your sales profits, and new clients coming through trending upwards. In this episode of The Wize Guys Podcast, Ed Chan and Jamie Johns together with one of the Wize Mentors, Tim Causbrook discusses why it is important to...

Episode 52: Wize Factor Chat: Jennifer Hickey - TaxStore “Time is so precious… Our time is something that nobody can change. Everybody gets the same amount of time, but it's what we choose to do with that every day.” In this episode of The Wize Guys Podcast pilots its WizeFactorChat with one of the WizeTribe members, Jennifer Hickey is a successful accountant and the owner of an accounting an...

Episode 51: Are you working IN your business? or ON your business? - overcoming the barriers to growth and implementing the Wize 7-Division Org Chart The only difference between some people’s journey is that some people are able to transition from changing the way they think. In this episode of The Wize Guys Podcast, Ed Chan and Jamie Johns, together with one of the Wize Mentors, Thomas Sphabmixay...

Episode 50: Introducing the NEW WizeHub WizeHub is a proprietary business intelligence application that allows you to track the heartbeat and results of your firm in real-time. (It’s not just about technology but also aligning people to use it correctly for results!) In this episode of The Wize Guys Podcast, Jamie Johns and one of the Wize Mentors, Tim Causbrook discuss WizeHub, a cloud-based tool...

Episode 49: Drowning in emails? How to manage traffic flow so you can be productive with your time and be profitable at the same time If you can manage a client's expectations, you'll never really lose a client. In this episode of The Wize Guys Podcast, Ed Chan and Jamie Johns, together with our Wize Mentor, Tim Causbrook explore the challenges of dealing with overwhelming traffic and sh...

Episode 48: The concept of implementing a no-blame culture     So, focus on the problem, focus on fixing the problem. Focus on finding solutions to the problem, irrespective of how the problem was created, or who created the problem.   In this episode of The Wize Guys Podcast, Brenton Ward and Ed Chan discussed what the “No Blame” culture is all about and how implementing it in your organization c...

Episode 47: Sales Tips for Senior Client Managers    In this episode of The Wize Guys Podcast, Ed Chan and Jamie Johsn with Wize Mentor, Thomas Sphabmixay discussed how Senior Client Managers can be successful in their sales jobs. They discussed some of the different strategies that have helped their SCMs succeed, as well as pitfalls that should be avoided.   Tune in for this exciting session!   ...

Episode 46: Referrals: Do’s and Don'ts     In this episode of The Wize Guys Podcast, Ed Chan with Wize Mentors, Thomas Sphabmixay, and Timothy Causbrook discuss how having a referral program in place increases the chances of getting quality referrals and keeping the business of these clients for your accounting firm.    Find out how to start implementing this process so that there is a steady...

Episode 45: Your practice sales playbook - the best way to convert new clients every time   "It’s 20 times harder to find a new client than to keep existing ones.” - Jamie Johns  In this episode of The Wize Guys Podcast, Ed Chan, and Jamie Johns, with Wize Mentor, Kristy Fairbairn discussed that leads take a long time to convert, and once they do make sure you have a good policy in place. The...

Episode 44: The Rule of 33% by Jamie Johns In this episode of The Wize Guys Podcast, Jamie Johns discusses the concept of the rule of 33%. The rule of 33% states that your time should equally be spent on the following: 1. with mentors (people that challenge you); 2. with your peers (those on the same level as you); and 3. with people who you can mentor and guide.     #wizementoring #theruleof33% #...

Episode 43: How to do competency tests and assess candidates in your recruitment process  In this episode of The Wize Guys Podcast, Ed Chan and Jamie Johns with Wize Mentor, Tim Causbrook shared the top recruitment practices of Wize Mentoring, specifically with Wize Talent. WizeTalent is an end-to-end recruitment consultation service for practice owners looking for their next ideal team member. Wi...

Episode 42: How to Structure your Accounting Practice's Org Chart In this episode of The Wize Guys Podcast, Ed Chan, Jamie Johns, and Brenton Ward shared the value of having an organizational chart in any accounting practice business. Jamie himself has implemented an org chart in his practice, Sky Accountants and it helped him focus on working on the flow and managing people more effectively...

Episode 41: How to start your next deep and narrow production team  “All around the world, obviously, there are businesses ~ accounting firms and bookkeeping firms that are no different in adding people.. ‘Hey look, you start next week, you can report to me.’ What happens is, you'll win a few more fees, you'll win a few more clients, and then you'll think, ‘Oh yeah, well I'll j...

Episode 40: Wize Mentoring: Build a business that runs without you “A few years ago, I started my own firm and ended up becoming a slave to my business, and it ultimately put me in the hospital. I was doing crazy hours. I wasn't looking after my health and wasn't seeing my family. So over time, I reached out to different coaches and mentors and ultimately found a mentor called Ed Chan. A...

Episode 39: Your fab5 dashboard crash course - the KPIs that build the business to run without you In this episode of The Wize Guys Podcast, Jamie Johns together with Wize Mentors, Tim Causbrook and Michael Ferris share valuable about key performance indicators or KPIs. “What you can measure, you can manage,” as Ed Chan always mentions. One of the most important aspects of running a business witho...

Episode 38: The Wize Fab 5 Key Performance Indicators In this episode of The Wize Guys Podcast, Brenton Ward, Jamie Johns, and Ed Chan discussed the fab 5 KPIs for running your business. These KPIs will help you track the performance of your practice and scale your business. Unfortunately, most firms do not track their numbers, productivity, and more which makes it hard for them to manage from the...

Episode 37: Becoming the plumber in your practice - How to remove blockages in your practice traffic flow In this episode of The Wize Guys Podcast, Jamie Johns together with one of the Wize Mentors, Thomas Sphabmixay deep dived into one of the biggest challenges that firm owners face as they grow ~ managing the traffic flow. Jamie walks us through using the Wize Traffic Quadrant and gives us ways...

Episode 36: Wize Mentoring for Accountants and Bookkeepers Wize Mentoring provides mentoring and tools to Accounting and Bookkeeping practice owners who are looking to scale their business whilst working less hours, earning more money, and having more choices in life. Our global community of like-minded Accounting and Bookkeeping firm owners, our arsenal of proprietary tools, and our extensive tra...

Episode 35: How to lead ourselves and our teams better ~ discussing big challenges and big opportunities of 2023 SCALE - marketing, sales, services, revenue growth, M&A's As everyone gears up for a new year, in this episode of The Wize Guys Podcast, Brenton Ward, Jamie Johns, and Ed Chan talked about how to become better in 2023, what's the right mindset to have when it comes to new...