The Wise Build Bridges (#TWBB)

In this episode, Duray sits down with Richard Spears , Marketing Manager at PP Control & Automation , a strategic outsourcing partner to UK machine builders and OEMs delivering engineering and production capability across module, assembly, part and full machine build. Richard spent years agency-side and client-side in industrial manufacturing before putting himself through the Marketing Week M...

In this episode, Duray sits down with James Crossland, Head of Marketing at FormusPro , a Microsoft Dynamics, Power Platform and AI partner working with nonprofits, universities and membership organisations across the UK. James spent ten years as a commercial underwriter and three years selling cruises before he ever did a marketing job, and that route in shapes everything about how he thinks. The...

The Wise Build Bridges - S3E13: Martin Ives

The Wise Build Bridges - S3E12: Kristina Causer

The Wise Build Bridges - S3E11: Raphael Ceillier

The Wise Build Bridges - S3E10: Maria Malaniia

The Wise Build Bridges - S3E10: Sophie Garner

The Wise Build Bridges - S3E9: Tetiana Kobzar

From Shanghai Startups to Welsh Fintech: Building Community Through Data & Storytelling with Sophia Wu Description: In this episode of Wise Build Bridges , we sit down with Sophia Wu, Head of Marketing at FinTech Wales . Sophia’s marketing journey began back in 2002 with a food delivery startup in Shanghai. After taking time out to focus on her family, she restarted her career in the UK as a f...

The Wise Build Bridges - S3E7: Yasmin Wilkinson

The Wise Build Bridges - S3E6: Daniel Brum

The Wise Build Bridges - S3E5: Stephanie Hendries

In this episode of Wise Build Bridges , we chat with Jack, a marketing manager based in Newcastle-upon-Tyne with over five years of experience across brand, strategy, and digital campaigns. Jack’s journey started at a tech startup, where he cut his teeth in community building and brand work. Fast-forward a few years, and he now leads marketing at Signature – the UK’s biggest provider of British Si...

The Wise Build Bridges - S3E3: Carly Gray

In this episode of Wise Build Bridges , we sit down with Guy Woodcock, Marketing Manager at GJD – a leading UK manufacturer of advanced security technology. With nearly 20 years of experience across sectors including medical, manufacturing, distribution, and financial services, Guy brings a refreshing, real-world take on what it means to do marketing that actually matters. We explore the highs and...

The Wise Build Bridges - S3E1: Lauren Tovey

In our final episode of Season 2 of The Wise Build Bridges, it was only right to close it with the industry titan that is the incredible Crystal Carter! Crystal is Head of SEO Communications at Wix and in episode 10, we go through her journey touching on her personal life as well as the professional. We discuss: The importance of flexibility in your career and how to achieve it The value of your t...

On this episode of The Wise Build Bridges (#TWBB), we're joined by the formidable Luke Carthy. Luke is an e-commerce consultant and we dive into how he got into the discipline of CRO and the highs and lows of the journey getting there. We get into: Getting the board behind you Taking risks Going freelance Inequality and the importance of role models ---- This podcast is brought to you by Viadu...

On this week's episode of The Wise Build Bridges (#TWBB), we're joined by the wonderful Courtney Ismain, co-founder of Jamii. We managed to get through quite the range of topics in the hour that we had together, including: 🟠 Living abroad as a non-white immigrant 🟠 Lessons learnt from the pandemic 🟠 Building purpose-led brands 🟠 The importance of diversity in the every day 🟠 Battling...

In this episode of The Wise Build Bridges, we're joined by Araminta Robertson, founder of Mint Copywriting Studios. We first came across Araminta at BrightonSEO, where she spoke about the lead generation potential of blogs and how best to optimise bottom of the funnel content marketing. It's exactly what we dig into, amongst other topics including: Understanding what makes people tick and...

On today's guest episode of The Wise Build Bridges (#TWBB), the VG team are joined by Kevin Kapezi and Leo Worsley from Growthack Digital. As a two-man business, they've done an incredible job of building a strong presence and are lining up the achievements. We discuss: Their non-linear path into the roles they're doing now The role of university and the flaws in the UK education syste...

In this episode of The Wise Build Bridges (#TWBB), we're joined by one of Viaduct Generation's Project Manager's, Harriet Mercer! We discuss: Finding her passion for 18th Century poetry The benefits of being flexible about your future Navigating and pivoting your career ... more about 18th century poetry 😉 If you want to join in the conversation, make sure to join in using the #TWBB h...

On this episode of The Wise Build Bridges (#TWBB), we're joined by Austine Esezobor of Demoratizing SEO. Perhaps our most SEO focussed episode to date, we discuss: 🎤 The evolution of SEO over the last 10 years 🎤 The different dynamics between working agency and client side 🎤 The importance of evangelising SEO across the business Join in the conversation using the #TWBB hashtag! PS: And yes,...

On this week's episode of The Wise Build Bridges (#TWBB), we are joined by one of VG's own, Lauren Onafowokan. Lauren is part of the marketing team with Noémie, so get ready for a wild one! In this episode, we talk about:  🌟 The value of doing an apprenticeship  🌟 Lauren's encounter with public speaking  🌟 Which is our favourite Marvel film  🌟 Beyoncé  Why not join in...

For episode 2 of the second season of The Wise Build Bridges (#TWBB), we are joined by the amazing Michael Adeniya, COO of The UK Black Business Show. On the episode, we dive straight into it and cover the following topics:  The value of bias training  The changing function of marketing  What resilience looks like  The importance of events like the UK Black Business Show ...