Corey Heimensen
The WIN Podcast, What’s Important Now
What’s Your Story? Whether you are a client or an independent financial advisor, we know you face many important decisions that can affect your (and your client’s) long-term financial success. Welcome to The WIN Podcast, What’s Important Now with Corey Heimensen, Accredited Investment Fiduciary, and President of Heimensen Wealth Advisors. In this podcast, Corey helps you identify your goals and objectives through financial education and comprehensive planning while inspiring you to make better behavioral decisions in your personal finance. With a twist on pop culture and current events, join u...
Author
Corey Heimensen
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
The Pursuit (Ep. 110) 07.07.2026 22:15
What are you pursuing? It’s a simple question, but one that has shaped lives, careers, and civilizations throughout history. In this episode, we explore the meaning and origins of the word pursuit —from its historical roots to its appearance in phrases like “the pursuit of happiness,” the classic board game Trivial Pursuit , and the inspiring story told in The Pursuit of Happynes...
The Myth of the Magic Number (EP. 109) 23.06.2026 19:52
For years, we’ve been told that reaching a certain number—often $1 million—is the key to a successful retirement. But is there really a magic number that guarantees financial security? In this episode, we explore why humans are naturally drawn to round numbers, milestones, and even superstitions, and how those tendencies can influence the way we think about money and retirement. From lucky n...
Selling Shovels in the Digital Age (EP. 108) 09.06.2026 21:05
In 1849, hundreds of thousands of people rushed west in search of gold, hoping to strike it rich. While a few found fortunes in the mines, many of the greatest and most lasting fortunes were built by the people selling the tools, supplies, transportation, and infrastructure that supported the boom. The California Gold Rush offers a fascinating lesson about wealth, opportunity, and human behavior t...
The Maintenance Myth: Why Success Is Never Finished (EP. 107) 26.05.2026
Success isn’t usually destroyed by one catastrophic mistake — it slowly erodes through years of neglected maintenance. In this episode, Corey and Zed explore why the most important parts of life and wealth require constant attention, even after we’ve worked hard to build them. From finances and health to relationships and personal growth, the things that matter most rarely take care of themselves....
The Thin Line Between Winning and Losing (EP. 106) 12.05.2026
The Stanley Cup Playoffs remind us that the thin line between winning and losing is often measured in inches — a puck off the post, a fortunate bounce, or one split-second decision under pressure. In this episode of The WIN Podcast, we explore how hockey’s chaos and unpredictability mirror the world of investing, where short-term outcomes are often driven by volatility, emotion, and events no one...
The Danger of Playing the Wrong Game (EP. 105) 28.04.2026 18:16
What if winning isn’t the goal—but the problem? In this episode of The WIN Podcast: What’s Important Now , we explore the strange world of Guinness World Records to uncover a deeper truth: you can optimize for almost anything—even when it doesn’t actually matter. Through extreme examples, we highlight how easy it is to chase the wrong metrics in money, life, and decision-making. Because in the end...
Why the Road to Wealth Isn’t Straight (EP. 104) 14.04.2026 20:46
Most people expect the path to wealth to be a straight line—but just like the roads we drive every day, it’s anything but. In this episode, we explore why curves, bridges, and changing conditions aren’t flaws in the journey—they’re intentional design features that keep us moving forward safely and efficiently. Using real-world road engineering as a guide, we break down how volatility, preparation,...
Die with Zero (EP. 103) 31.03.2026 22:25
In this episode, we explore the key ideas from Die with Zero and challenge the traditional mindset of saving for “someday.” What if the goal isn’t to die rich, but to use your money to create meaningful experiences at the right time? We tie it back to What’s Important Now? —looking at experiences that expire, whether or not there is a risk of over-saving, and how to better align your money with th...
The Most Important Call in History (EP. 102) 17.03.2026 16:44
What’s the most important phone call ever made? It may have been the very first one. In 1876, Alexander Graham Bell spoke the words, “Mr. Watson, come here — I want to see you,” proving for the first time that the human voice could travel through a wire. In this episode of The WIN Podcast: What’s Important Now , we explore how that simple moment changed communication—and what it teaches us about i...
Are You the Hero… or the Bottleneck? (EP. 101) 03.03.2026 20:00
Are you the hero… or the bottleneck? In this episode of The WIN Podcast, we explore how constantly saving the day in your business, finances, or family might actually be holding you back. Hustle and heroics work in the beginning — but if everything depends on you, growth has a ceiling. What’s Important Now isn’t more effort — it’s better systems. From money automation to life design, this episode...
The 100 Lessons Project (EP. 100) 17.02.2026 24:23
Episode 100 is here — and we’re celebrating by distilling 100 conversations into the Top 10 lessons that have shaped how we think about money, mindset, leadership, and purposeful living. From Olympic-level preparation and strategic financial planning to the domino effect of small habits and becoming the “coffee bean” under pressure, this episode captures the ideas that mattered most. These aren’t...
From Metal to Money: How the U.S. Mint Turns Trust into Cash (EP. 99) 03.02.2026 18:44
Money feels permanent, but the way it’s made has changed constantly. In this episode of WIN: What’s Important Now , we explore how the U.S. Mint was created, how American currency evolved from metal to modern money, and why trust—not gold or paper—is what really makes money work. Along the way, we share the remarkable true story of Peter the Eagle , a bald eagle who lived inside the Philadelphia M...
What Our Parents Got Right—and Wrong—About Money (EP 98) 20.01.2026 23:37
The money rules many of us grew up with were shaped by a very different economic world. In this episode of What’s Important Now , we look at where that advice came from and why it worked so well for our parents’ generation. Then we ask the harder question: Does it still work today? We explore what needs updating, what still matters, and how investors can apply timeless principles in a modern finan...
From Calendar Chaos to Financial Clarity (EP. 97) 06.01.2026 21:41
Not everyone’s New Year starts on January 1—and neither does smart financial planning. In this episode, we explore Calendar Chaos : how different cultures mark time, why calendars don’t always align, and what that means for your money. From the lunar New Year to fiscal years, we break down how understanding when you plan can be just as important as how you plan. R esources Corey’s Book Conne...
Removing the Blindfold: Why Money Feels Hard (EP. 96) 23.12.2025 22:25
Most people feel behind when it comes to money—but that feeling isn’t a failure, it’s a blindfold. We were never taught how the financial game actually works, our instincts push us toward the wrong decisions, and the system quietly rewards spending over patience. When you combine psychology, brutal math, and constant noise, it’s no surprise money feels confusing and stressful. In this episode of T...
The Weight of Maybe: Why We Freeze (EP. 95) 09.12.2025 20:20
In this episode of The WIN Podcast , we dive into the hidden weight of indecision and explore why the word “maybe” quietly drains our energy, momentum, and opportunity. From historical missteps to modern-day moments of analysis paralysis, we unpack the psychological forces that keep us stuck and the surprising cost of delaying even the smallest decisions. We also draw clear parallels to personal f...
Blind Spots: Why We Miss What’s Right in Front of Us (EP. 94) 25.11.2025 23:15
Blind spots aren’t a sign of ignorance — they’re part of being human. In this episode, we explore the unseen forces that quietly shape how we think, behave, and make decisions. From generational overcorrections to psychological patterns like confirmation bias, we break down where blind spots come from and why they’re so difficult to recognize in ourselves. We also share practical tools to reveal t...
If Only… Why Regret Is the Emotion That Teaches the Hardest Lessons (EP. 93) 11.11.2025 21:39
We all carry a few “what ifs.” The job we didn’t take, the person we didn’t call, the risk we were too scared to try. Regret isn’t just emotional baggage — it’s data . A built-in feedback mechanism that tells us what truly matters to us. In this episode of The WIN Podcast: What’s Important Now , we unpack the psychology of regret — why we feel it, what it’s trying to teach us, and how to use it to...
The Echo in the Well: How Past Voices Shape Today’s Decisions (EP. 92) 28.10.2025
Every generation believes they’re raising their children differently — better — than the last. But what if every rebellion simply sets the stage for the next correction? In this episode of The WIN Podcast: What’s Important Now , we explore how the voices of our past shape the way we parent, lead, and live. From strict Victorian discipline to the free-range movements of today, we trace how values e...
The Comfort Trap: How Convenience and Choice Quietly Control Us (EP. 91) 14.10.2025 22:02
In a world that promises to make everything effortless — from one-click shopping to instant streaming — our decisions should feel easier. Yet somehow, we’re more overwhelmed, less satisfied, and financially less disciplined than ever. In this episode of The WIN Podcast: What’s Important Now , we explore the hidden costs of convenience and the paradox of choice: how modern design, tech, and abundan...
From Courts to Capital: What Pickleball Teaches Us About Investing (EP. 90) 30.09.2025 20:30
Pickleball has exploded from a backyard game into the fastest-growing sport in America, and its journey offers valuable lessons for investors. In this episode of The WIN Podcast , Corey and Zed look at how the sport’s rapid rise mirrors trends in finance, from spotting opportunities early to understanding the importance of having a reliable partner. We connect paddles to portfolios, exploring what...
The Domino Effect: How One Small Choice Can Change Your Future (EP. 89) 16.09.2025 22:17
Sometimes it’s not the big decisions that shape history—it’s the small ones. Ronald Wayne’s decision to sell his 10% stake in Apple for $800 cost him over $100 billion in missed gains. Even NASA’s choice of a simple pencil reshaped safety in space. In this episode, Corey and Zed explore how tiny decisions—both famous and forgotten—set off domino chains with massive consequences. Then, they tie it...
The Long Tail of Fads: When Today’s Trend is Tomorrow’s Prank (EP. 88) 02.09.2025 20:02
Why do we fall in love with fads? From hula hoops to Beanie Babies to meme stocks, history is filled with crazes that capture our imagination—and our wallets—before vanishing almost overnight. They make us laugh, they make us hope, and sometimes they cost us big. In this episode, Corey and Zed explore why fads are so powerful, what they reveal about human behavior, and how the same forces that dri...
Language Evolution: From Dialects to Domain Names (EP. 87) 19.08.2025 19:04
From ancient campfires to current-day slang, language has always shaped the way humans think, act, and connect. In this episode, Corey and Zed trace the journey of language through history—how early tribes relied on clarity for survival, how the printing press standardized communication, and how the digital age introduced memes, slang, and financial jargon at lightning speed. Just as language infl...
Why We Love Underdogs: The Hidden Cost of Betting on Hope (EP. 86) 05.08.2025 18:21
Everyone loves an underdog. From the Jamaican bobsled team to Seabiscuit, we’re drawn to the grit, heart, and improbable rise of those who weren’t “supposed” to win. But when emotion takes the wheel — especially in investing — it can lead us into risky bets masked as hopeful stories. In this episode, Corey and Zed unpack three powerful underdog stories and break down what they can teach us about r...
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