The Will Cook Podcast

Teaser: You listed your home a few weeks ago. The photos look great, the price feels right, and yet the same update keeps coming: no showings, no offers. Right about now is when sellers start second-guessing everything. In this video, I break down the real reasons a home sits in today's Coachella Valley market and the specific moves that get a stalled listing back in front of the right buyers. Wat...

If you've been thinking about selling your home in the Palm Springs area, the market just changed in a way that directly affects your timing. For a few years, demand here ran strong almost every month, but that's not the pattern anymore. In this video, I explain why the desert is becoming seasonal again and what that shift means for how you should time, price, and present your home before you list...

Is the Palm Springs area finally a buyer's market? It depends on where you're looking. In this video, I walk through the April data across the Coachella Valley, where prices dropped 14.6% in one city and barely moved in another, and what that means if you're thinking about selling this spring. Watch my video to see where your market actually stands.

Have you received an offer on your home that made you think, "Are they serious?" In today's Palm Springs market, with 5.7 months of supply and only about 8.8% of homes selling over asking, lowball offers are happening more often than they used to. The key is knowing when to counter, when to walk, and how to keep the conversation going on your terms. In this video, I’ll break down four steps to res...

Are luxury homes automatically legacy properties? Not every high-end home holds lasting value, even if it looks impressive or is in a prestigious neighborhood. I’ll show you the five features that make a luxury home a legacy property and a home built to last for generations. These are the properties that families pass down for decades, keeping their value intact. If you’re looking to build your fa...

Are you wondering what’s really happening in the Coachella Valley housing market in 2026? Many people hear that home prices are coming down, but that headline does not tell the full story, especially in the luxury market. Today, I'll break down the national trends, local inventory, buyer behavior, and why luxury home prices in Coachella Valley are still rising. Learn more in my latest video.

Overprice your home on day one, and you risk losing tens to hundreds of thousands before the second week ends. But price your home right, and you create urgency. Today, I’ll explain why homes that start overpriced often sell for less and how to price with intention. Click the link below and protect your leverage before the market decides for you.

The winter market in Palm Springs is more balanced than in the past years, with steady pricing, healthier inventory, and longer but predictable selling timelines.