Elena Georgieva

The WiAR Room - Women in Analyst Relations Podcast

Business EN ↓ 3 episodes

The WiAR Room is a podcast from Women in Analyst Relations (WiAR) that highlights the strategic value of Analyst Relations (AR) in the global technology industry. The show invites marketing, strategy, and business leaders to learn from the experiences of top AR professionals, analysts, marketing experts, business leaders, and tech executives from around the world. While WiAR continues its mission to empower women in Analyst Relations, the podcast broadens its reach to the wider tech and business community by illustrating how AR enhances visibility, influence, and market success.

Author

Elena Georgieva

Episodes

Who Really Decides the Winners in Enterprise Software? 09.03.2026 35:29

For decades, analyst firms like Gartner, Forrester, and IDC have played a critical role in enterprise technology decisions. But as software becomes easier to build, test, and deploy, an important question is emerging: Are analysts still the main signal of credibility in enterprise tech? In this episode of The War Room , Elena Georgieva speaks with Elena Hutchison, former Chief Strategy Officer at...

Why Digital Transformation Struggles (And It’s Not What You Think) 23.02.2026 35:14

Digital transformation isn’t failing because of technology. In fact, most organisations already have the tools, platforms, and budgets in place. So why do so many transformation efforts stall, lose momentum, or quietly fade away? In this episode, we explore the uncomfortable, but liberating, truth: digital transformation is rarely a tech problem. It’s a clarity, alignment, and support problem. We...

The Analyst Relations Blueprint: From Insight to Influence 01.02.2026 28:31

Discover why analyst relations is more than PR; it’s a strategic superpower. Bloomberg's Alyssa Gilmore shares how analyst insights shape products, influence executives, and build trust that lasts a lifetime. What’s the real difference between media relations and analyst relations, and why does it matter for your business strategy? In this episode, Elena Georgieva sits down with Alyssa Gilmore, Gl...