Cameron Ljungkull & Augustus Watkins

The Wholesome Music Podcast

Music EN ↓ 55 episodes

The DIY podcast for DIY musicians. Hosts Cameron Ljungkull and Augustus Watkins meet weekly to talk shop about indie music, the creative process, and the music industry.

Author

Cameron Ljungkull & Augustus Watkins

Episodes

Money / Day Jobs / Vinyl Costs / Tariffs / AI Brainrot 31.07.2025 46:48

Everyone in the music industry has a day job. The people who make a living in the music industry serve others. Most of us are actually consumers and hobbyists — and that’s okay. Meanwhile, Project 2025 and the administration is coming for your vinyl. Finally, is ChatGPT cooking your brain? LINKS Why Tariffs Are Quitely Undermining The American Vinyl Comeback by Chris Castle for Music Technology Po...

Analytics / Failed Promo Tactics / AI + Record Labels / Indie Execs Sound Off / Better Rhyme Schemes 24.07.2025 1:17:42

Let's talk about analytics and dashboards! What music promo tactics are cooked in 2025? And what works, according to indie music executives? Suno and Udio's potential licensing deal with major labels could be a major shift in creators rights. New Grammy category. We also explore previously unheard of rhyme schemes. Links What Music Promo Tactics Don't Work Anymore? by Yona Marie ht...

Good Collabs / LA in 2025 / Mental Health / TikTok for Artists / Timbaland's Weird AI Take / Goldman Sachs Music Forecast 16.07.2025 1:00:36

What makes a good recording session or a good collaborator? What's really going on in LA in 2025? (Spoiler: it's not an urban hellscape warzone). We'll also share some artist mental health resources, discuss TikTok's new artist tools, and stare deeply at Timbaland's very weird take on AI. A Goldman Sachs report gets reviewed — shout out to global banking, we love you. Oh,...

Social Media for Musicians Who Don’t Like to Do Social Media 10.07.2025 46:59

Cameron Ljungkull and Augustus Watkins break down social media strategies for reluctant posters. Then we talk about the way the tech industry has changed the "soft power" of American culture, share some mental health resources for musicians, and discuss the new era of 360 deals. We also tempt fate by calling out UMG's famously rowdy legal team. Meta, TikTok, Spotify & New Rules...

Music Marketing / Social Media / Coachella / Rising Ticket Costs / AI Slop 01.07.2025 53:51

Welcome to Wholesome Music Podcast with Cameron Ljungkull and Augustus Watkins. It's our first episode and we're talking about the right time to get a manager, the creator economy, how social media broke capitalism, the economics of touring, AI brainrot music, and more! Links: Why Some Artists Are Rethinking Touring https://hmc.chartmetric.com/why-artists-arent-touring-2025/ Americans A...