Cameron Ljungkull & Augustus Watkins

The Wholesome Music Podcast

Music EN ↓ 55 episodes

The DIY podcast for DIY musicians. Hosts Cameron Ljungkull and Augustus Watkins meet weekly to talk shop about indie music, the creative process, and the music industry.

Author

Cameron Ljungkull & Augustus Watkins

Category

Music

Latest episode

May 31, 2026

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Episodes

Bandcamp Bans AI Music 22.01.2026

Bandcamp recently announced, "music and audio that is generated wholly or in substantial part by AI is not permitted on Bandcamp." But what does that mean, and how will they enforce it? We dive in. In good news, we share a fundraising effort by Fender and Habitat for Humanity to raise money for housing in LA by auctioning custom guitars made from trees affected by last year's fires....

Minneapolis & ICE 15.01.2026

We have roots in Minneapolis, and felt we couldn't have just a regular episode given the murder of Renee Good in Minneapolis at the hands of ICE agents. What can musicians do in times like this? We read Renee Good's wife's statement in its entirety, as a way of honoring her memory and life's work. Next: Spotify has said they're no longer running ICE ads but it's not b...

State of the GRAMMYs / Rap embraces art / YouTube vs Billboards / Spotify hacked 08.01.2026

We're back for 2026 with a look at the Grammy's. Are they still relevant? What's it take to get nominated? Is being part of the Grammy's something indie artists should aspire to? Next we look at how rap is embracing the visual art world. YouTube is set to stop reporting to Billboard because of a disagreement between the two organizations about how free streams should be counted...

All About Christmas Music 25.12.2025

Kids, mom and dad love you very much, but things got a little hectic this holiday season, so we just got you something small... a Christmas mini-episode! We talk about holiday music strategy, trends in Christmas music—including why it starts so early now—and how and why musicians choose to do so many Christmas songs. It may be a little late for this year, but we'll set you up to succeed for n...

Gene Simmons testifies before Congress / iHeartRadio 'guaranteed human' / Jay-Z invests in K-Pop 17.12.2025

They say politics make for strange bedfellows, and that's never been more true than when The Wholesome Music Podcast is forced to give props to Gene Simmons (who is gross). He recently testified before US Congress, urging them to close the loophole that lets radio stations not pay for music. Next, we catch up on iHeartRadio's efforts to brand themselves as "Guaranteed Human," a...

Is Spotify Wrapped cooked? / Vinyl sales still growing / Dan Wilson's songwriting tip 11.12.2025

Are you sure that Spotify actually knows what your musical taste is? And do you really want to outsource your opinions to a profit-driven algorithm? It's Spotify Wrapped season! Next, we look at 2025 vinyl sales trends. Vinyl is on the rise, but why? And what do you need to know about vinyl for your own career? Finally, we talk songwriting: mega-songwriter Dan Wilson shares great tips on song...

The Nostalgia Episode: Are Bands Obsolete? / Phone Bans at Raves / MP3 Players Return / Local Music In Decline 04.12.2025

This episode has a decidedly backwards-looking approach. Did you know the last time a band had a #1 song on the US charts was all the way back in 2001? We dig into why are there so few bands in the charts these days. Next we look at two retro trends and discuss if they're linked as well as what they say about tech backlash in the music industry. Finally, we talk about why local music is in de...

Copyrighting Your Music / Gratitude / Major 3 AI "Strategic Partnerships" / Backlash to TIDAL / Tyler, The Creator / Travis Scott's Record Breaking Tour 26.11.2025

Should YOU register your music with the copyright office? Our final installment on How Musicians Get Paid has answers! Next, in the spirt of Thanksgiving we talk about what we're grateful for in our music careers this year. After that: a major spate of music industry and AI collaborations were announced... but what does it actually mean? We discuss the backlash to Tidal's new upload prog...

How Performers Get Paid / TIDAL's New Upload Feature / Spotify Buys WhoSampled / Suno Fundraiser / AI-Generated Country Is Charting 20.11.2025

Part three of our "How Musicians Get Paid" series zeroes in on how performers get paid, including the ins and outs of distribution, SoundExchange, and a couple little-known revenue sources for session musicians. We look at TIDAL's new direct upload feature and what this means for indie musicians and the culture. We profile a recent Spotify acquisition and their new efforts to offer...

How Songwriters Get Paid / Publishing Deals / Spotify’s Payola Lawsuit / Ireland’s UBI / Kanye West's “Apology” 13.11.2025

Part two of our "How musicians get paid" series dives into how songwriters make money, followed by a discussion on publishing deals. Then we break down Spotify’s new “payola” lawsuit, look at Ireland’s universal basic income for musicians, and talk about Kanye West’s recent public apology.  A lil’ music-biz, a lil’ legal tea, and a whole lot of game for songwriters trying to level up. Li...

Origins of Music Copyright / No Rap In Top 40 / PRO's Allow Partial AI / Billie Eilish Calls Out Zuck / Cam'Ron vs. J. Cole 05.11.2025

For months we've been promising you a breakdown on how to get paid in the music industry, and we launch part one of this discussion with a quick overview on the history of music copyright, to help us understand why music copyright is so convoluted. After that, we look at why there are no rap songs in the Billboard Top 40 — the first time since 1990. In AI news, ASCAP, BMI, and SOCAN have anno...

Creative Restrictions / Billboard Tweaks / Lizzo Sued / Chappell Roan's LGBTQ+ Support / YouTube's Massive Payout 30.10.2025

Can you place creative restrictions on yourself and actually grow as an artist? We use a fun blog post as a jumping off point to discuss how "doing less" can actually fuel your process. Next, we look at how Billboard is tweaking its "Hot 100" charts, and what that means for who will chart (or not). Lizzo—no stranger to lawsuits—is facing another one about an unreleased song, pr...

Crushing It On Gig Day / SoundExchange AI Registry / Timbaland's Soulless New AI Artist / UMG's Influencer App / Beatport Ticketing 22.10.2025

Finally it's gig day! After all the rehearsals and promotion, it's time to jump on stage and show the crowd what you've got. How do you make the best of this day, make sure it goes smoothly, and get the most of your opportunity? We'll share some hard-earned experiences and lessons. Next, we look at SoundExchange's new global AI registry, what it does (and doesn't) do....

Pitching Yourself / Handling Rejection / Live Nation / Spotify x ChatGPT / Taylor Swift / The Downfall of Drake 15.10.2025

We break down how to pitch yourself as an artist — from telling your story and defining your “why” to stating your artistic pedigree. Next we also unpack Bob Brody’s piece “Stay True to Yourself – and Fly Closer to the Sun” and his lessons from 50 years of rejection. Then we look at how Portland’s music scene stood up to Live Nation–Ticketmaster, and dive into Spotify’s new ChatGPT integration tha...

Marketing Masterclass / AI Music Detection / Ticketmaster CEO Says Tickets are Too Cheap / Ed Sheeran's Plans for Dying / Spotify in Serato 09.10.2025

We discuss a marketing masterclass to help you cut through the noise and get your music heard. Then we look at the newest AI detection measures from Spotify, Universal, and Sony Music. We share Ed Sheeran's plan for his posthumous album. Then we deploy our dueling hot takes about ticket prices. Finally, we look at the new D4VD updates (with a CW for violence and grooming). Links Symphonic Mas...

Cover Songs / Coachella Booking / Avoiding Burnout / GFY Records / Kate Hudson / Green Day / D4VD Update 02.10.2025

We answer one of the most commonly asked questions in music: how do I legally cover other people's songs? Hint: it's easier than you think! Then we take a deep dive into all the agencies, labels, artists, and genres behind this year's Coachella, and what the data reveals about the state of the music industry. Next we discuss tools and strategies for avoiding burnout when it comes to...

Reaching Gatekeepers / Bad Bunny Skips America / 21 Pilots vs Temu / King Gizz on Bandcamp / D4VD / Kanye 25.09.2025

Like it or not, gatekeepers are a part of the music industry. We talk about some ways to connect with gatekeepers, and help you get a "Yes!" Next, we discuss how Bad Bunny is protecting his audience from ICE by skipping America on his upcoming world tour. We look at 21 Pilots' lawsuit against Temu, what King Gizzard and the Lizard Wizard are doing on Bandcamp, get juicy with the D4V...

Beating the Algorithm Blues / Musicians Unions / Marketing Automation / Vinyl Safe from Tariffs 18.09.2025

Everyone's talking about AI and algorithms but there are still plenty of people and places to find human-curated music, so we highlight a few places to look. Next we profile UMAW — United Musicians and Allied Workers — who have been doing great work to support indie and DIY musicians. We talk about some tools designed to automate your music marketing, and go over the latest on tariffs and vin...

Running a DIY Space / SEO for Musicians / Fully Licensed Generative AI / Spotify Messages / YouTube Hype 11.09.2025

We talk about what we've learned from years of running DIY spaces, events, and groups, and how you can apply these lessons to your own career. Then we go over some great tips for SEO and discoverability for musicians. On the AI front, we discuss a new generative AI model that claims to be fully licensed (and how we might be wrong about AI slop), look at the latest developments on Suno's...

Email vs Social Media / Monetizing Superfans / Quitting Social Media / Radio Rate Increase / Lil Nas X 04.09.2025

We discuss the the pros and cons of email marketing vs social media. Then we highlight an artist who has quit social media and streaming entirely. We discuss the new ASCAP and BMI rate increases for radio, go over a service to promote live events on YouTube, and discuss how the streaming economy is unflattening as streaming services look to capitalize on superfans. We talk about Lil Nas X, Taylor...

Music Lawyers / The Truth About Recoupment / Fair Use / Money For Songwriters 27.08.2025

Are music lawyers the biggest secret in the music industry? How do major labels ACTUALLY recoup your money — the math is worse than you think! What is "Fair Use" and how is it impacting YouTube? How songwriters are adapting to the new rules of the music industry. Also, Cameron drops his Chappell Roan hot take. Links Fair Use: https://copyright.wp.musiclibraryassoc.org/statement-on-the-co...

Artists Leaving Spotify / Standing Up Against the Genocide in Gaza / Yung Thug and the RAP Act / YouTube fighting AI slop / Certified Generative AI 20.08.2025

A number of established artists are leaving Spotify. Should you? Should we? How artists support each other as they stand up against the genocide in Gaza. Yung Thug and the RAP act. The collective building the next Bandcamp. We have an update on Super Fans. We spotlight ONErpm. What's YouTube doing to combat AI slop on their platform? And how can artists use AI to help their careers — without...

DIY Music Videos pt. 2 / Music Management / Superfans / Soundcloud's AI Policy 13.08.2025

We got so excited to talk about DIY music videos that we came back around for another round. When should you shoot vertical or horizontal? How can you find great locations? What video editing software is best? After that, we look at the proliferation of music business education. How does a degree stack up against real-world experience? We talk about superfans, their importance, and caveats when pr...

DIY music videos / New tax breaks for musicians / Warner layoffs / The future of TikTok 06.08.2025

What's it take to make a DIY music video? Also, some rare good news from the government in 2025: the HITS act is a new tax break for indie musicians! We discuss layoffs at Warner Music Group. And what's the latest news for TikTok, and what does it mean for musicians? Links SoundCloud Still Matters for Emerging Artists - Here’s Why by Ben Jolley on Chartmetric.com https://hmc.chartmetric....

Activism / The Velvet Sundown / Social Media / Compilations / Zines / Sample Packs / Artist Corporations 03.08.2025

What is “adding value” on social media? How can musicians use their platform to help others? Zines and other forms of physical media are making a comeback. The co-founder of Kickstarter introduces artist corporations. The death of the middle class musician. We also wade into the fake AI bands controversy, including Velvet Sundown.  Links Social Media Replaced Zines. Now Zines Are Taking the Power...

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