The Whole Marketer podcast

Episode #17. This episode explores the technical skill of Omnichannel Marketing. To discuss what it is and the benefits of this approach for your marketing plan, Abby is joined by Jackie Scully of Think Publishing – a content creation agency. Jackie gives examples of who is doing Omnichannel well and why, and how to create great content in today's landscape. Plus Jackie talks us through her 5Ps mo...

Episode #16. Global Leadership is the marketing skill discussed in this episode. Joining Abby with some valuable advice for marketers who are responsible for global growth is Shweta Harit, Global Brand Vice President of Evian. Shweta's extraordinary career spans over two decades working for multinationals including Unilever, Kellogg's and Danone. In this episode she shares the importance of listen...

Episode #15. This episode's technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating smaller autonomous cross-functional teams to address customer problems efficiently in a test and improve culture. Abby's guest is ex Santander Head of Marketing and consultant Rachel Chapman at RBC future focus, who answers my burning questions on the agi...

Episode #14. Behavioural Science is the topic discussed in this episode; a skill that relatively still less known within in its use in marketing, but there are clear benefits, as discussed in this podcast. Abby is joined by Kate Socker, founder of Twigged Innovation who uses behavioural science to uncover the 'why' of consumer behaviour and not just the 'what'. Listen to hear where behavioural sci...

Episode #13. The focus of this episode is Insight, a truly important technical skill for today's marketer. Joining host Abby is Labyrinth Marketing's own insight consultant, Julian Watson. Julian takes us through the evolution of market research and some of the exciting new tools and processes, such as 'design thinking', to uncover insights across markets, competitors and consumers. But is new alw...

Episode #12. In this Episode, Leadership is the soft skill explored with guest Katherine Whitton, Chief Marketing Officer of Specsavers. Katherine's leadership style is inspiring as she shares with Abby the 8 pillars of good leadership, why leadership is not just about authority and how to create an environment of bravery, learning, reassurance and recognition. Plus as a marketing leader, why now...

Episode #11. The topic in this episode is a technical skill - Brand Measurement. Joining host Abby to share practical tips and advice is Richard Bambrick, Global Senior Insights Manager at Pentland Brands (Speedo, Mitre plus more). Richard shares the importance of brand tracking as a tool for marketers to understand consumer behaviour and demonstrate impact, as well as some great advice for what y...

Episode #10. In this episode, Abby's guest is legendary bestselling author, keynote speaker and Coach Peter Docker (co-author of Find Your Why alongside Simon Sinek and david mead). The episode focuses on Commitment – how we as humans are driven by love or fear, the difference between your purpose and declaring your commitment and how this impacts on you as a human and your personal journey of gro...

Episode #9. This episode is about you the marketer and embracing your personal values to have the most fulfilling marketing career and life. Taking the time to understand your values, how they affect the type of company/brand you want to work for and your leadership style can be a valuable exercise; one that host Abby has personally benefitted from. Abby is joined by entrepreneur Alex Hirst, who s...

Episode #8. The topic in this episode is marketing competencies. Abby is joined by Gemma Butler, Marketing Director for the Chartered Institute of Marketing, the world's leading professional marketing body. Gemma discusses the biggest competencies needed for today's marketer, what we can learn from brands such as Netflix, McDonalds and Dollar Shave Club on great marketing practice and how marketin...

Episode #7. Let us tell you a story... This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with consumers, but a useful tool for internally leading and inspiring your organisation. Joining host Abby is successful author, trainer and strategist Anthony Tasgal. He shares the 'golden thread' storytelling method, why you should let yourself 'wande...

Episode #6. This episode focuses on Social Media – a technical skill that has truly changed the landscape for marketers to build greater connections and insight with your consumers and customers, when done well. Abby's and Social Media expert guest is the awesome Michelle Carvill, successful author of 4 books including #getsocial and director of Carvill Creative agency. Discuss the the true benefi...

Digital Marketing: with guest Daniel Rowles Episode #5. In this episode, Abby is joined by her fellow CIM trainer and Digital Marketing superstar, Daniel Rowles. As CEO of Target Internet (which provides online courses, training and industry benchmarking for digital marketing) Daniel is a leading voice on digital trends, opportunities and challenges facing marketers. In this chat with Abby he talk...

Episode #4 – In this episode, Abby discusses the soft skill of Conviction with Graze CEO Anthony Fletcher. We love that Anthony is one of those 'gold dust' CEOs that has risen up the ranks from a marketing background and understands the benefits to lead business growth (preach!). Anthony shares his experience about using conviction and leadership skills to get others on-board, plus the need for ma...

Episode #3. Business Acumen is the key skill explored in this episode as Abby invites the amazing Emma Heal to share her expertise – as the ex Managing Director of Graze (the UK's no.1 healthy snacking brand) and now MD and partner of Lucky Saint, she knows how to grow commercially successful brands. Emma talks passionately about ensuring commercial and brand teams are united in their purpose, why...

Episode #1. In this episode, Abby discusses the soft skill of Resilience for marketers with the awesome human Alice Ter Haar – People Strategy & Development Manager at Deliveroo and founder of Bad Ass Unicorn personal development. Join their uplifting conversation where Alice shares her 5 pillars of resilience, plus the importance of knowing your values to increase your resilience and fulfilment i...

Episode #2. This episode's topic and skill is the Holy Grail for most marketers - building brand connections and meaningful experiences with your consumer.  Talking to Abby is the creative wizard and founder of Meredith Collective, Meredith O'Shaughnessy. Meredith shares the importance of brand experiences (with some great examples) and why experiences will still matter for marketers in a post Cov...

Welcome to The Whole Marketer podcast. Our host Abigail Dixon, Founder and Director of Labyrinth Marketing, is passionate about supporting and empowering the people behind the brands and businesses, to step change their growth. In each podcast, she along with her subject matter expert guest, will discuss a key skills; technical, soft or an area of personal development to support your growth as mar...