The Whisky Warrior Podcast

What if the search for gold led you to discover something even more valuable? In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Paul Shand, founder of Tria Prima Distillery, alongside returning guest Chris Greta from Still Life Stories, for a fascinating conversation about science, storytelling and the pursuit of exceptional whisky. Paul’s journey is anything but ordin...

What happens when you bring new life to one of Australia’s oldest whisky sites? In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Lucy O’Brien, John Ramsay, and whisky storyteller Chris Greta to explore the remarkable revival of Clyde Mill Distillery in Bothwell, Tasmania. From the history of the old mill and the unique character of Tasmanian whisky to gin production,...

What does it take to build a drinks brand that lasts? In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Adrianne Baumann, co-founder of Legend Cider, to explore the journey from a small family operation to securing distribution with Budweiser in Oregon. Together they discuss the realities of building a business from scratch, the importance of patience, why chasing tr...

What happens when a man spends 31 years serving in the United States Special Forces and then decides to dedicate himself to one of Mexico’s oldest and most respected traditions? In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Sean Keane, founder of O’Kahan Agave, to explore an incredible journey of reinvention, craftsmanship and purpose. Sean shares how a lifetime...

n this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Peter Bignell of Belgrove Distillery and Chris Greta from Still Life Stories for a fascinating conversation about innovation, sustainability and the art of doing things differently. Belgrove Distillery has earned a reputation as one of the most unique distilleries in the world, producing award-winning whisky using meth...

In the last episode of series 2 of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Richard Wells from World of Whisky for a grounded and honest conversation about the whisky cask investment market.   Together, they explore: 🥃 how professional cask selection actually works 🥃 what separates quality casks from hype 🥃 the importance of documentation, warehousing & ownership 🥃 blu...

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer speaks with Aryn Pepper, founder of The Good Shrub Club, about what really makes drinks brands succeed in today’s market. From cocktail culture and shrubs to storytelling, branding, hospitality, and consumer psychology, this conversation dives deep into the realities of building a modern premium drinks business. Aryn shares how a si...

In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer sits down with spirits consultant Ryan Guevara to explore the psychology behind premium spirits brands, customer behavior, and what actually drives long-term success in the drinks industry. With a background in psychology and experience working across wine and spirits at a national level, Ryan shares insights into: Why most bra...

This episode goes beyond bourbon. Levin Woodall from Weldon Mills Distillery joins me for a conversation that dives into identity, authenticity, and what it really takes to build a brand in today’s spirits market. From navigating the complexities of the North Carolina ABC system to building relationships that actually drive sales, Levin shares a grounded, real-world perspective on the industry. Ke...

In this powerful episode of the Whisky Wealth Warrior Podcast, host Glen Palmer is joined by Chris Greta of Still Life Stories and Bill McHenry, founder of McHenry Distillery in Tasmania. This is not just a conversation about whisky. It is a story about legacy, loss, patience, place, and what it really takes to build something meaningful in one of the most remote distilling locations in the world....

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer speaks with alternative investment specialist Sandhya Seshadri, who works across oil & gas, real estate syndications, and private credit to help investors diversify beyond traditional markets. Sandhya shares a deep dive into how experienced investors think about risk, liquidity, tax efficiency, and long-term wealth building...

In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer sits down with Kelley Duggan, founder of Bewilder Bewilder — a truly unique brand pushing the boundaries of what whisky can be. Kelley shares her journey from hospitality and business development into launching one of the most unconventional whisky concepts out there: a wild forest mushroom-infused whisky. This isn’t just about...

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer sits down with Ryan Provost, co-founder and CEO of BoozBox — a premium ready-to-drink cocktail brand bringing bar-quality drinks into a convenient, scalable format. Ryan shares his journey from producing content for major platforms like Forbes and Vice, to building a drinks brand born during the uncertainty of the 2020 pandemic...

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer sits down with Kevin Meller, CEO of Cali Beverages — a bold new ready-to-drink (RTD) brand aiming to shake up a crowded market with fresh thinking, real ingredients, and standout branding. Kevin shares how his background in hospitality, wine, and customer experience shaped his approach to building a drinks brand that prioritise...

In this episode of the Whiskey Wealth Warrior podcast, host Glen Palmer sits down with Benyea D Hurst, founder and CEO of Benny Red Vodka — a premium brand built from the ground up through persistence, vision, and real-world customer insight. From working behind the bar at Applebee’s to launching his own spirits brand, Benyea shares the journey, mindset, and challenges that shaped Benny Red into w...

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer speaks with Eric Schinske, Co-Owner and CEO of EP Winters and a key force behind the growth of American Made beverages in the highly competitive Tampa Bay market. Eric shares his journey from fast-paced medical startups into the beverage industry, revealing the realities of launching and scaling a premium spirits brand from the...

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer speaks with Michael Waskewich Jr, retired US Army Sergeant Major turned tech founder and co-creator of The Bar Book — a flavour-first discovery platform designed to help consumers find their next favourite whisky without costly trial and error. Michael shares how his military leadership background shaped his entrepreneurial jou...

In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer speaks with Vikas Thakker, founder of Vintage Brewery UK Limited, about building a premium drinks brand from the ground up. Vikas shares the journey behind creating Barhi Mead, the world’s first sparkling date based mead designed to complement spice rich cuisines and elevate the dining experience. The conversation explores pati...

In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer is joined by Octavio Arzate, CEO & Founder of Luhulaa Tradiciones de Mexico, CEO of Luhulaa Mezcal and Marlin Fish and Beer, alongside Miguel Cruz, Director of Operations at Luhulaa Tradiciones de México. They explore the deep cultural roots of mezcal, the differences between mezcal and tequila, and how Luhulaa Mezcal prese...

Glen Palmer sits down with Conor Begley, co-founder and president of Fathers Beer, to break down how he built an award-winning “clean beer” brand and scaled it at speed. Conor shares the playbook behind landing major retail distribution fast, raising over $1M from high-profile investors, and why transparency and taste are the real trust-builders in a crowded category. The conversation also draws p...

Host Glen Palmer sits down with Craig Potter, co-founder and CEO of Soda Jerk LLC, to break down what it really takes to launch and scale a spirits brand, from raising early capital to securing reliable distribution across 20+ states. Craig shares how an influencer-driven strategy created retail pull during COVID and how earning Walmart’s “Golden Ticket” in California reshaped the brand’s growth p...

In this episode of Whisky Wealth Warrior, host Glen Palmer is joined by Alistair MacDonald, Founder of Barley Nectar and independent bottler behind Castle Bay, whose family has been in the whisky industry since the 1820s. Alistair shares candid insights into today’s cask market, the realities of independent bottling, and why clarity of purpose is essential before buying a whisky cask. The conversa...

In this episode of Whisky Wealth Warriors, host Glen Palmer sits down with Harry McKaig, CEO of Double Cross Vodka, to explore the evolving global spirits landscape and the commercial levers that drive billion dollar beverage brands. Harry shares insights from scaling CPG companies to over 1 billion in revenue, discussing premiumisation, pricing power, supply chain pressures, and how strategy shap...

In this episode, Glen Palmer sits down with Nicholas Cain, a Houston based food service designer with deep roots in hospitality and the wine trade, to explore what draws people to whisky beyond the glass. They discuss storytelling, provenance, and how whisky culture compares to wine when it comes to collecting, enjoyment, and long term value. The conversation offers a thoughtful perspective on whi...

In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer speaks with Cameron Jessiman, Director of CJ’s Cask Company, a whiskey cask broker with hands on experience inside bonded warehouses. Cameron shares what really happens to casks during maturation, the risks investors often overlook, and why wood quality, regauging, and trusted relationships matter. The conversation offers a pra...