The Wells of Insight Podcast

If you’ve ever bought into the hustle lie that you need to post every single day to be successful, you are wrong. When I practised what I preach and shifted to a "less but better" strategy, everything changed; human connection replaced vanity metrics because my audience finally had the space to breathe and digest what I was saying. Your strategy isn’t broken; it’s just cluttered, and everything is...

If you have spent any time on social media lately, you have probably seen the "business gurus" preaching that if you want to succeed, you need to join the 5 AM club and execute a rigid routine before the rest of the world even wakes up, but as a marketer and mum, I am calling that complete rubbish. Forcing a gruelling, corporate-style schedule onto an already exhausted lifestyle isn't a badge of h...

Have you ever looked at your content, your analytics, or your overall brand and realised… it just isn’t hitting the mark anymore? In this episode, I’m pulling back the curtain on a massive milestone for this show and my business. The truth is, I’m doing something I should’ve done a year ago: I am officially rebranding. For a long time, I’ve been hiding behind "a bit of everything", trying to targe...

It’s been a hot minute! After a few months (and quite a few Thursdays) off, I am finally back behind the microphone. This episode is a bit different. Think of it as a personal voice note catching you up on my life over the last few months. To put it bluntly, I took some much-needed time away to process the passing of my dad last November. Navigating grief, nightmares, and intrusive thoughts while...

Hello and welcome back to the Wells of Insight Podcast! I’m recording this special episode from my garden, surrounded by birdsong and the warmth of a fire, to share some major life updates and my personal roadmap into the world of freelance marketing. Between rebranding my fitness account to marketwellamy and caring for my son while he recovers from the chickenpox, life has been a bit of a whirlwi...

In this episode of The Wells of Insight podcast, I’m digging into why brand awareness and content strategy are your only real ways to cut through the digital noise. Reflecting on my 10+ years in the industry, and a personal three-year "shapeshifting" journey where I recently pivoted back to my roots to find my true voice, I share why brand awareness is about becoming someone’s "default choice" rat...

In this episode of The Wells of Insight podcast, I talk about the decade-long journey of finding your authentic voice as a marketer and content creator. I dive deep into the essential questions you need to ask yourself, like what you want to be known for and how you want to be perceived, to ensure your voice reflects the real you rather than a manufactured character. We explore how your voice and...

In this episode of The Wells of Insight, I’m pulling back the curtain on what it’s really like to work in this industry, moving past the glossy "Instagram version" of marketing to talk about the reality of the trenches. Drawing from over a decade in content and 6 years in professional marketing, I share the honest truth about those days spent on tedious tasks, like the time I lost a whole day to f...

In this episode of the Wells of Insight podcast, I explore how to transition from "random acts of content" to a sustainable content system that fits your lifestyle. Amidst personal updates on my Pilates qualification journey and life with my puppy, Olive, I explain why a structured ecosystem is the only way to maintain authenticity and brand memory in an AI-saturated market. I break down the essen...

In this episode of The Wells of Insight Podcast, I break down how to land a job in marketing.  I share practical advice based on real experience working across B2B and B2C marketing, including how to build relevant skills, gain experience, position yourself effectively, and approach applications with confidence. We talk CVs, transferable skills, content creation, personal branding, and what hiring...

In this episode of The Wells of Insight Podcast, I share an honest look at how I juggle motherhood alongside a career in marketing and content creation. I talk about the realities of balancing work and family life, managing time and energy, and navigating creativity while being a mum. I reflect on the challenges, the boundaries I’ve had to learn to set, and the ways motherhood has shaped how I wor...

In this episode of The Wells of Insight Podcast, I share how to create content, how to get into content creation, and the lessons I’ve learned from creating content both personally and professionally. I talk through the basics you actually need to get started, from simple content setups and filming equipment to editing apps, planning your content, and finding a style that works for you. I also sha...

In this episode of The Wells of Insight Podcast, I reflect on 10 years of content creation, how my content has changed, what no longer fits, and what I’d do differently if I were starting today. I share honest lessons from creating content across different platforms, navigating trends, finding my voice, and learning what actually matters long-term. From early mistakes to clearer strategy, this epi...

In this episode of The Wells of Insight Podcast, I explore why marketing might be calling you, and why this could be your sign to start. We talk about the curiosity that often draws people to marketing, the creative opportunities within the industry, and why marketing isn’t a single fixed path. From content creation and strategy to learning different industries and perspectives, this episode is fo...

The Wells of Insight Podcast is a marketing podcast exploring content creation, productivity, and modern ways of working. Hosted by Marketing Manager Amy Beckingham-Wells, the podcast shares practical marketing insights, honest reflections, and real-world lessons from over 10 years of content creation and 6 years working across B2B and B2C marketing. Episodes cover marketing strategy, content crea...