The Wellness Business Show

Have you been put into a box as a wellness practitioner? Do people still label you as a yoga teacher or massage therapist even though you offer so much more than only those elements? It's so often the case with wellness professionals that they start by training in one modality and over time accumulate a wealth of skills which means that what you offer over time changes and develops. But are your a...

How frustrated are you with your marketing? Do you feel like you're plugging away at social media but not getting the return you are hoping for?   There is so much discussion about the algorithm on social media but what does it really mean? What impact is it really having and is it something that you need to be focussed on?   In today's episode I want to to look at why wellness businesses often ho...

In this episode I want to share with you what I would differently if I was starting my business again now. I have years of experience with both a bricks and mortar business and in the online world so hear what I've learnt along the way. Whether you're starting out in the wellness industry, perhaps you're pivoting your business or maybe, like me, you're making changes to your business there are som...

In this episode I want to talk about my position and perspective on ethical marketing. It's something that I've been talking about behind the scenes for a while but it seems important to share it more widely. We all know what 'bro marketing' is and ethical marketing is seen as the opposite of this but does ethical marketing really fit with the wellness industry? We never hear how ethical marketing...

Have you had conversations with people who don't turn into clients? Do you feel sometimes like you've exhausted all avenues to getting paying clients. Figuring out how people interact and engage with your content and then convert to paying for your service can be tricky. We don't always know who is out there lurking and watching your content and when they will be ready to buy. Even though we don't...

Are you feeling that it's a bit of a yawn fest with your content at the moment? Do you wonder if all of this marketing is really worth it? So many business owners worry that they are not getting the engagement they would like and it makes them feel that maybe they're not that good at marketing.  There are so many ways that you can change how you feel about marketing your business and begin to make...

Are you struggling to make your mark in the wellness industry? Do you feel like you've tried everything but it's not quite working? I hear so many of you worrying about marketing and finding your own voice in this space. But what if I told you that you already have everything you need within you? What if I told you that you've been sold the 'hustle' culture around marketing and that it absolutely...

It's easy as a business owner to jump from strategy to strategy thinking that this next shiny idea will be the one to grow our business. There's also a shame I see in business owners when they don't know how to grow their business. But let's be honest, you don't know what you don't know. And that's when we start to look outside for support.  What do we hear and when we look outwards? There's a cro...

Are you business owner who struggles to show up online consistently? Do you look at others social media and wonder how they do it? It's easy to fall into the trap of believeing there is a gold standard for consistency in business. That if you don't show up in a certain way you can't be successful. But what if I told you there is a different way, a better way to show up that your followers will lov...

How do you feel when I say the word marketing? Do you have visions of you having to sell on your social media platforms?  So many entrepreneurs in the wellness space worry about marketing themselves and their business and fall into the trap of believeing some of the marketing myths that are perpetuated. What if I were to tell you what I hear and see on a weekly basis when it comes to marketing? Wo...

On World Mental Health Day I want to talk about the correlation between entrepreneurship and mental health. Entrepreneurs can struggle with their mental health for many reasons and can feel alone and invisible. But what if I were to tell you that you're not alone, that the statistics show that a high proportion of people in business deal with a variety of mental health issues that can lead to burn...

How do you feel about new features being launched on your favourite social media platforms? Does it fill you with overwhelm of yet another aspect to try to master? Or is it an exciting opportunity?   Instagram have launched broadcast channels as a way for business owners to communicate with their followers and also for your followers to communicate with each other. But is this something that you c...

How easy do you find it to make decisions? Or do you find it hard, going over the details again and again, unable to make the final choice?   We are faced with decisions every single day and as a wellness business owner I know that you are facing lots of decisions. What if you need to make a big decision that will change the course of your business? Maybe your life.   You heard me talk about the b...

As a wellness business owner do you currently have something in your life that you are thinking of changing, pivoting or ending? I know you're not alone but how often do we actually make the change? If this is you then today's episode speaks to you directly. I have been wanting to make a big change to my business for some time now and last week I announced that change. I announced that I will be c...

How often do you look at other people who are running a wellness business and think that their success is due to their confidence? Do you worry that you are not confident enough to consitently grow your business? This has been a theme I have been noticing a lot recently. There is a growing belief amongst business owners that consistent confidence is what needs to be built in order to have a succes...

    Do you ever feel like you're lost in the business building trenches? Do you feel like strategy is the most important element of building your business?    So why isn't the strategy always working for you? I hear so many people whose attention is placed on what is not working in their business, or only thinking about their limitations or lack mindset. What if you've missed the key starting poin...

Do you struggle to create content when you got to social media or sit to write a blog post? Are you staring into a sea of 'nothing'.   I hear so many people worrying about what to post next and falling into procrastination and frustration. What if I could share with you a method where you would have to worry about what to post again? How would it feel to know you have a bank of content ready to go...

Have you noticed that there is something not quite the same in your business? Are you feeling out of alignment?   Sitting with the feeling of knowing that something needs to change and not making that change can create lots of unexpected impacts both for you personally and how your business functions So what do you need to do to make the change?   In this week's episode we're going to explore some...

What kind of a boss are you? You might be thinking you're not a boss because you don't have a team. Well let me tell you this. You are your own boss.    Have you become the boss you never wanted to be or even worse like the one you really didn't like having. Have you heard the phrases on instagram like 'girl boss' making us believe that we have to work harder and push harder. Well all that is abou...

Are you wondering how you can manage your business and the Summer holidays? Or maybe you believe that no one will be buying in the Summer?   Summer can be a tricky time of year to navigate whether you're balancing your children and your business or trying to find that one amazing sales strategy.   So, in this week's episode I want to talk to you about how you and your business can thrive and maxim...

Do you have resistance to new social media developments? Do you think you'll just sit back and watch for now as you're worried about how it will play out?   I've had so many clients asking me questions on whether jumping on to the latest social media platform is a good idea and how they can make it work for them.   So, in this week's episode I am so excited to be talking to you about Instagram Thr...

How often do you think to yourself, I'm falling behind! Whether that be in a course you're taking or in your business, is it a thought that shows up for you?   I'm confident that it's not just in your life now that you feel it but you will have heard the message as a child too. Not being where you need to be, feeling behind, comparing your progress to others.    In this week's episode I want to re...

Do you spend your time looking at other business owners social media and websites wondering how on earth they make things look amazing? Or maybe you're receiving emails and thinking how are they doing this!   Well I know you're not the only one. It's easy to compare yourself and wonder how others are making things look so good and slick.    So, if this is you then this episode will unlock the secr...

Are you still trying to serve everyone? Are you thinking that by having a wider audience you will grow your business and make more money?   If you are doing this, how is it working for you? Do you find it hard to develop a clear message?   So, if this is you then this episode is definitely aimed at you. I know that you probably hear people talk about niching all the time and it's one of those subj...

I've talked on the podcast before about the importance of doing a launch debrief and I've given you behind the scenes access to my previous launches.    So today, we're here again following the launch of the Online Course Creator and I really want to share with you the things that went well, the things I have learned and what I might change for future launches.    It's a juicy episode where I take...