The Wellness Business Show

Picture this. You open Ads Manager. You've got a blank campaign staring back at you. And absolutely no idea where to start. That's exactly where this episode begins. Because knowing why ads are a good idea is one thing. Knowing exactly what to do when you actually sit down to run them is something else entirely - and that's what I'm walking you through today. A real, honest walkthrough of exactly...

Is your business actually ready to run ads? It's the question I get asked more than almost any other right now and I wanted to dedicate an entire episode to answering it properly. Because here's the thing. Most people who think they're not ready - probably actually are. And the reasons people hold back - budget, audience size, not being established enough - are almost never the real barriers. In t...

Have you ever hit that big blue boost button, crossed your fingers, and then tried very hard not to care what happened next? Or spent hours on a Reel, finally posted it, and watched the algorithm show it to approximately three people and your auntie? Yeah. We've all been there. Here's the thing - if ads haven't worked for you, it's probably not because you're bad at this. It's because you were usi...

Have you ever set up an ad and thought... "But who is actually going to see this?" You've got the creative sorted. You've written the copy. You're ready to go. But the targeting piece? That's where it gets murky. And if you get it wrong? You're not just wasting money. You could be quietly damaging your email list health, confusing your Instagram algorithm and building an audience of entirely the w...

Have you ever gone to make an ad annd then hit the wall of... "What should this actually look like?" Reel? Carousel? Static image? Polished and professional? Or more scrappy, behind-the-scenes? Here's the thing... It doesn't matter how good your targeting is. It doesn't matter how good your copy is. It doesn't matter how brilliant the thing is that you're promoting. If your ad creative doesn't sto...

Today's episode is a Wellness Business Club Member of the Month Spotlight and it's a proper heart-meets-strategy conversation. I'm joined by Sarah from Dragonfly Mindset , an empowerment coach and "pocket cheerleader" for anyone who wants more confidence, courage, and belief in what's possible. We talk about the messy middle of big life changes: leaving a career that no longer fits, grief as a cat...

If you've ever whispered to the universe, "pls can I just have… a handful of dreamy, aligned enquiries this week?" and then refreshed your Instagram insights like it's the stock market… this episode is for you. Because wellness business owners are a very specific breed. We're intuitive. We're values-led. We work with real humans who are going through real stuff. And because of that, a lot of the g...

Ads. Some people swear by them. Some people swear at them. In this episode, I'm breaking down what it actually takes to make Facebook and Instagram ads work without blowing your budget, losing your mind in Ads Manager, or feeling like you've "wasted money again." Because here's the truth: ads aren't the problem. Random ads are. Inside this episode, I talk about: Why "organic only" isn't a badge of...

If marketing feels heavy, awkward, or like something you're just "bad at"… this episode is for you. In this week's show, I'm unpacking the biggest marketing myths I see keeping wellness business owners stuck, second-guessing themselves, and playing small. Not in a fluffy, motivational way, but in a very real, lived-experience way that comes straight from years of building my own businesses and men...

We talk a lot about attracting new clients. New eyes. New leads. New energy. But what if the real growth in your business isn't coming from who's next… it's coming from who's already been here? In this episode, I'm unpacking why regulars are one of the most overlooked (and undervalued) parts of a sustainable wellness business — and how shifting your focus here can change everything from your incom...

If business feels quiet right now and your brain is starting to spiral, this episode is for you. Slow seasons can feel heavy. They can trigger self-doubt, comparison, and that awful "is this even working?" narrative. But they're also one of the most powerful moments to reset, refine, and reposition your business if you know how to use them. In this episode, I'm walking you through seven exact acti...

There's a new service sitting in your business that should be doing better than it is. You know it solves a real problem. You've poured thought, care, and experience into it. And yet… it's landing with a dull thud. Crickets. Polite interest. "Sounds amazing!" No movement. In this episode of The Wellness Business Show , I'm breaking down why brand-new wellness services so often struggle to sell, an...

Niching isn't hard because you don't understand it. It's hard because no one ever explains why it actually works — especially in the wellness industry. If the idea of "choosing a niche" still feels restrictive, scary, or like you're cutting off opportunities… this episode is for you. In this conversation, I'm reframing niching entirely. Not as limiting your audience — but as building a client comm...

The wellness industry is changing faster than most people realise. New behaviours. New expectations. New buying patterns. And if you're a wellness business owner, this year will reward those who pay attention. In the first episode of the year, I'm sharing the key shifts shaping wellness businesses right now - not predictions, not fluff, but what's already unfolding behind the scenes. This episode...

A new year always brings that familiar feeling. A blank canvas. A fresh start. A sense of possibility. And if you're a wellness entrepreneur, chances are you're holding two intentions right now: More impact… and more income. But instead of overhauling everything, rewriting your entire strategy, or waiting until you feel "ready", this episode is about something much simpler: Taking action. Now. In...

There's a question I get asked again and again by wellness business owners: How much value should I actually be giving away for free… without sabotaging my income? And it's a good question. Because when the balance is off, one of two things tends to happen: Either you're exhausted, over-giving, and quietly resentful… Or you're inconsistent, holding back, and wondering why clients aren't flowing. I...

You're getting likes. You're getting comments. People tell you they love your content. So why aren't they becoming clients? In this episode, we're digging into the real reason engagement doesn't automatically equal sales and why so many wellness business owners feel stuck in that frustrating middle ground of "visible but not profitable" . This isn't about shouting louder, posting more, or blaming...

If your content feels… muted lately. Like you're saying the "right things" but it's not landing. Like your message is getting watered down the second you hit publish. It's probably not a strategy issue. It's a being-seen issue. Because marketing is storytelling. And storytelling asks you to do one terrifying thing: let people actually hear you. In this episode, I'm sharing the 6-step process I've...

Most wellness practitioners are trained to become brilliant at the work … …but almost none of us are taught how to build a business that can actually grow. And there's one huge reason so many wellness businesses hit a ceiling. It's not your talent. It's not your pricing. It's not that "people don't value wellness". It's the model you were handed from day one: Build a one-to-one business. Get fully...

Sometimes I sit down to record an episode and I know it's going to be a little more… tough love . Not because I want to call you out. Because I want to call you forward. Today we're talking about the difference between the businesses that grow (in whatever "growth" means for them)… and the ones that stay stuck, stalled, and quietly frustrated. And no, it's not always strategy. It's not always the...

Every wellness biz owner eventually bumps into the same monster: the endless, energy-draining, soul-diluting demand to "show up everywhere, all the time." Every platform wants your full devotion. Every algorithm wants your firstborn. And meanwhile you're over here trying to build an actual business. But there is a shortcut. And almost no one is talking about it. It's the quiet powerhouse behind my...

In today's episode, we're doing something that most business owners skip (and then wonder why they feel out of alignment six months later): A full-spectrum  business audit — strategic and energetic — to help you close out 2025 feeling proud, clear and ready to grow. ✨ You'll reflect on what worked ✨ Get honest about what didn't ✨ And tune into what your business (and nervous system) really need...

Have you ever had one of those moments where someone holds up a mirror to you… and you suddenly realise you've been hiding a whole part of yourself without even noticing? That happened to me recently. I was chatting with one of my long-time members — someone who knew me back in my spa days when energy work, ritual, intuition, and all things "woo" were a normal part of the way I worked. And she sai...

While everyone's packing up for the year and deferring their dreams to "January energy," I'm over here laying the foundations for a wildly successful 2026 — and in this episode, I'm showing you exactly how I'm doing it. If you've ever: Said "I'll start that next year" (for the 17th time) Felt the pull to get ahead but weren't sure what to focus on Started January in a foggy post-Christmas panic wi...

If you ever find yourself endlessly scrolling Instagram, saving posts you  might repurpose someday, or winging your content plan five minutes before posting — this episode is for you. I'm walking you through the exact content formula I use to build trust, grow visibility, and make actual sales (yes, even from just one post). These five pillars have changed the game not just for me, but for so many...