RA Marketing

The Well

Business EN ↓ 43 episodes

Richy Hirtle and Andrew Riis host The Well where two of the industry's top market and financial advisory experts dive deep into the intersection of digital marketing and financial advisory. Join us as we explore the unique perspectives of two industry-leading digital marketers who have seamlessly transitioned into running their own successful financial advisory practice. In each episode, Richy and Andrew bring their wealth of experience and expertise to the forefront, offering engaging discussions that bridge the gap between these two dynamic fields. From dissecting the latest digital marketin...

Author

RA Marketing

Category

Business

Podcast website

www.goradigital.com

Latest episode

Jan 29, 2026

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Episodes

What Advisors Should Keep and Drop for Marketing in 2026 29.01.2026

Season 4 Episode 1 - Richy Hirtle and Andrew Riis start another season of "The Well with RA," where financial advisory expertise meets real-world insights and experiences. In this episode, Richy (owner of Plan Wise Wealth Group RIA) and Andrew (owner of FIT Wealth Group) recap on their 2025 marketing strategies and outline plans for 2026. Hear what is and isn't working for independent financial ad...

Getting AI Right in Your Financial Services Business 18.12.2025

Richy & Andrew discuss some of their top choices for AI tools to implement in your financial services business. Including best practices and some pitfalls to implementing these kinds of tools in your business.

Empathy in Financial Advising - with Advisor Kristen Speakman 06.11.2025

In this conversation, Kristen Speakman shares her journey from healthcare to financial advising, emphasizing the importance of empathy and personal connection in her work. She discusses her motivations for entering the industry, the significance of seminars in engaging clients, and the role of digital marketing in acquiring new clients. Kristen also highlights the importance of building trust and...

Don't be Afraid to Make Changes in Your Marketing - Featuring Scott Schuett 30.10.2025

In this episode, Richy and Andrew review an interview between Keith and one of RA's marketing clients Scott Schuett. Scott shares his journey in the financial advisory industry, discussing his growth, marketing strategies, and the importance of client engagement. He emphasizes the shift in marketing approaches post-COVID, the effectiveness of hybrid marketing, and the unique presentation technique...

Telling Your Unique Story in Your Marketing - Featuring Ed Hochard 23.10.2025

Keith of RA marketing interviews Ed Hochard, a seasoned financial advisor and cancer survivor, who shares his remarkable journey from a terminal cancer diagnosis to recovery. Ed discusses the integration of health and wealth in his financial practice, emphasizing the importance of holistic approaches to client care. He highlights successful marketing strategies, including a mega event that attract...

Marketing Takeaways from a Top Financial Advisor - Featuring Jesse Abshire 16.10.2025

In this episode, Richy and Andrew review an interview between Keith and financial advisor Jesse Abshire. Jesse shares how he runs successful seminars, emphasizing the importance of building trust and adapting to client needs. Discover how Jesse's unique methods and insights can transform your financial advising practice. Hosts Richy and Andrew share their perspectives on reflections on the tips Je...

Marketing That Moves the Needle – Featuring Keith (RA Marketing) 02.10.2025

Season 3 Episode 7 - Join Richy Hirtle and Andrew Riis as they embark on another season of "The Well with RA," where financial advisory expertise meets real-world insights and experiences.   In Season 3, Richy (owner of Plan Wise Wealth Group RIA) and Andrew (owner of FIT Wealth Group) dive even deeper into the intricacies of the financial advisory landscape, sharing more personal stories, industr...

Seminar Marketing for Financial Advisors | Fall 2025 Tips That Work 29.08.2025

Season 3 Episode 6 - Join Richy Hirtle and Andrew Riis as they embark on another season of "The Well with RA," where financial advisory expertise meets real-world insights and experiences. In Season 3, Richy (owner of Plan Wise Wealth Group RIA) and Andrew (owner of FIT Wealth Group) dive even deeper into the intricacies of the financial advisory landscape, sharing more personal stories, industry...

Be Consistent in Your Marketing 10.07.2025

Join Richy Hirtle and Andrew Riis as they embark on another season of "The Well with RA," where financial advisory expertise meets real-world insights and experiences. In Season 3, Richy (owner of Plan Wise Wealth Group RIA) and Andrew (owner of FIT Wealth Group) dive even deeper into the intricacies of the financial advisory landscape, sharing more personal stories, industry secrets, and invaluab...

RA Marketing - The TOP Event Marketing Company for Financial Advisors 24.04.2025

Join Richy Hirtle and Andrew Riis as they embark on another season of "The Well with RA," where financial advisory expertise meets real-world insights and experiences.   In Season 3, Richy (owner of Plan Wise Wealth Group RIA) and Andrew (owner of FIT Wealth Group) dive even deeper into the intricacies of the financial advisory landscape, sharing more personal stories, industry secrets, and invalu...

Spring Marketing and Process Updates 03.04.2025

  Join Richy Hirtle and Andrew Riis as they embark on another season of "The Well with RA," where financial advisory expertise meets real-world insights and experiences. In Season 3, Richy (owner of Plan Wise Wealth Group RIA) and Andrew (owner of FIT Wealth Group) dive even deeper into the intricacies of the financial advisory landscape, sharing more personal stories, industry secrets, and invalu...

First Seminar Insights: Lessons, Wins, and Reflections 13.03.2025

Join Richy Hirtle and Andrew Riis as they embark on another season of "The Well with RA," where financial advisory expertise meets real-world insights and experiences. In Season 3, Richy (owner of Plan Wise Wealth Group RIA) and Andrew (owner of FIT Wealth Group) dive even deeper into the intricacies of the financial advisory landscape, sharing more personal stories, industry secrets, and invaluab...

The Well Season 3 Starts NOW! 27.02.2025

Join Richy Hirtle and Andrew Riis as they embark on another season of "The Well with RA," where financial advisory expertise meets real-world insights and experiences.   In Season 3, Richy (owner of Plan Wise Wealth Group RIA) and Andrew (owner of FIT Wealth Group) delve even deeper into the intricacies of the financial advisory landscape, sharing more personal stories, industry secrets, and inval...

FINAL Episode of Season 2 - Big Changes For Season 3... 13.02.2025

Season 2 Episode 19!   Follow Richy Hirtle and Andrew Riis as they take you on an intimate journey into the heart of their financial advisory practice!   In this series, they dive deep into the lessons, triumphs, and challenges they've encountered while building their business, along with their unique insights gained from hosting impactful dinner seminars.   Nothing is held back, this show covers...

2024 Marketing RECAP 16.01.2025

Season 2 Episode 18!   Follow Richy Hirtle and Andrew Riis as they take you on an intimate journey into the heart of their financial advisory practice!   In this series, they dive deep into the lessons, triumphs, and challenges they've encountered while building their business, along with their unique insights gained from hosting impactful dinner seminars.   Nothing is held back, this show covers...

Seminar Marketing in an Election Year for Financial Advisors 12.12.2024

Season 2 Episode 17!   Follow Richy Hirtle and Andrew Riis as they take you on an intimate journey into the heart of their financial advisory practice!   In this series, they dive deep into the lessons, triumphs, and challenges they've encountered while building their business, along with their unique insights gained from hosting impactful dinner seminars.   Nothing is held back, this show covers...

RAlly for Hope: Noah's Story 24.10.2024

Welcome to Season 2, Episode 16!   In this special episode, Richy and Andrew discuss RA’s new initiative, Rallyforhope.org   Richy’s longtime friend from grade school has a 1-year-old son, Noah, who is bravely battling a rare form of brain cancer. With a long list of treatments and bills stacking up, we are stepping in to help this family give their young boy a fighting chance.   You can also help...

Summer RECAP 26.09.2024

Season 2 Episode 15!   Follow Richy Hirtle and Andrew Riis as they take you on an intimate journey into the heart of their financial advisory practice!   In this series, they dive deep into the lessons, triumphs, and challenges they've encountered while building their business, along with their unique insights gained from hosting impactful dinner seminars.   Nothing is held back, this show covers...

New Seminar Confirmation Process 12.09.2024

Season 2 Episode 14! Follow Richy Hirtle and Andrew Riis as they take you on an intimate journey into the heart of their financial advisory practice! In this series, they dive deep into the lessons, triumphs, and challenges they've encountered while building their business, along with their unique insights gained from hosting impactful dinner seminars. Nothing is held back, this show covers their...

Team Culture! 29.08.2024

Welcome to Season 2 Episode 13!   Follow Richy Hirtle and Andrew Riis as they take you on an intimate journey into the heart of their financial advisory practice!   In this series, they dive deep into the lessons, triumphs, and challenges they've encountered while building their business, along with their unique insights gained from hosting impactful dinner seminars.   Nothing is held back, this s...

Unlock Fall Marketing Potential: Effective Scheduling Tips 15.08.2024

Season 2 Episode 12!   Follow Richy Hirtle and Andrew Riis as they take you on an intimate journey into the heart of their financial advisory practice!   In this series, they dive deep into the lessons, triumphs, and challenges they've encountered while building their business, along with their unique insights gained from hosting impactful dinner seminars.   Nothing is held back, this show covers...

Checking the Boxes - Recommendations for Appointments 11.07.2024

Season 2 Episode 11! Follow Richy Hirtle and Andrew Riis as they take you on an intimate journey into the heart of their financial advisory practice! In this series, they dive deep into the lessons, triumphs, and challenges they've encountered while building their business, along with their unique insights gained from hosting impactful dinner seminars. Nothing is held back, this show covers their...

How to Structure Your Recommendation Appointments (Presentation Included!) 20.06.2024

Season 2 Episode 10! Follow Richy Hirtle and Andrew Riis as they take you on an intimate journey into the heart of their financial advisory practice! In this series, they dive deep into the lessons, triumphs, and challenges they've encountered while building their business, along with their unique insights gained from hosting impactful dinner seminars. Nothing is held back, this show covers their...

Increase Your Closing Ratio by Running Your 1st Appointments Like This... 06.06.2024

Season 2 Episode 9! Follow Richy Hirtle and Andrew Riis as they take you on an intimate journey into the heart of their financial advisory practice! In this series, they dive deep into the lessons, triumphs, and challenges they've encountered while building their business, along with their unique insights gained from hosting impactful dinner seminars. Nothing is held back, this show covers their c...

Closing with Confidence: Essential Tips for Financial Advisors 23.05.2024

Season 2 Episode 8!   Follow Richy Hirtle and Andrew Riis as they take you on an intimate journey into the heart of their financial advisory practice!   In this series, they dive deep into the lessons, triumphs, and challenges they've encountered while building their business, along with their unique insights gained from hosting impactful dinner seminars.   Nothing is held back, this show covers t...

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