The Wedding Brief

In this episode, Raquel and Alex share fresh wins from inside the La Perle Legacy Membership and unpack what those wins really mean: clearer pricing, better conversions, and more confidence in how you show up. They talk about why “unqualified leads” aren’t always unqualified, how to guide couples through budgets with education (not pressure), and when it makes sense to refer inquiries out with kin...

Happy New Year. In this episode, Raquel and Alex kick off 2026 with fresh energy and real momentum from the Legacy community, including members seeing wins from running ads and actually implementing the tools. Raquel breaks down her “ghost-proof” sales flow from inquiry to booking, including why texting is the missing link, how to structure a pitch call without feeling salesy, and what to show on...

In this episode, Raquel and Alex recap their experience at ENGAGE!25 and unpack the conversations, shifts, and realities shaping the luxury wedding industry right now. They share key takeaways from being in the room with top planners, designers, and creatives, and reflect on what felt validating, what felt challenging, and where the industry is clearly heading. From evolving client expectations an...

Raquel and Alex catch up after Thanksgiving and share wins from recent coaching calls, including planners booking higher-value weddings using the strategies they teach. They break down what’s working in ads right now, why variety matters, and why fast, human connection is the real differentiator in today’s market. They talk about building a strong, niche-driven portfolio, upcoming retreat opportun...

Fresh off our Palm Springs retreat, we’re breaking down everything that made it unforgettable — from building real connections between planners and photographers to creating a new standard for styled education and content. In this episode, Raquel and Alex share behind-the-scenes stories from the retreat, the lessons that came out of the roundhouse discussions, and Elise Morgan’s perspective on how...

Styled shoots aren’t dead — they’ve just evolved. In this episode, Raquel Bickford and Alex Richardson dive deep into how to plan styled shoots with intention, attract publication-worthy work, and use them as a strategic tool to elevate your brand rather than waste your budget. We also talk about the current 2026 slowdown and what planners, photographers, and filmmakers can do now to strengthen th...

🎙 Episode 1: Welcome to The Wedding Brief In our first episode, Raquel Bickford and Alex Richardson introduce The Wedding Brief — a new podcast where we break down the real conversations happening inside the La Perle Legacy Membership. Each week, we review the highlights from our live coaching calls, sharing honest insights and unfiltered advice for planners, photographers, and filmmakers navigati...