The Way with Best Era

What separates thriving law firms from the ones that constantly struggle? In this episode of The Way , Ryan McKeen and Brittany Green break down the biggest mistakes law firm owners make and, more importantly, how to avoid them. From defining a clear vision and building core values to creating systems, mastering marketing, hiring strategically, and understanding your firm's finances, Ryan and Brit...

This talk by Ryan McKeen explores the anthropological challenge posed by technological advancements, the courage required to embrace change, the human element in law firms, the excitement and fear surrounding AI, leadership and change management, adapting to change, building trust in the post-AI era, empowering and educating the team, and the importance of trust in the technological age. Takeaways...

Whether you're heading to a conference, a family vacation, or your next big adventure, Ryan McKeen and Brittany Green share the travel tips they swear by after years of life on the road. From rental car strategies and airport shortcuts to packing hacks, tech essentials, and avoiding common travel headaches, this episode is packed with practical advice you can use immediately. Ryan and Brittany dis...

What does it take to go from working inside a law firm to helping build one of the fastest-growing communities in the legal industry? In this episode of The Way , Brittany Green shares her journey from legal professional to co-founder of Best Era and the lessons she’s learned about marketing, leadership, confidence, and business growth along the way. Ryan and Brittany dive into the biggest marketi...

AI isn’t coming someday. It’s already reshaping how we work, think, create, and even define our value as humans. In this episode of The Way , Ryan and Brittany dive deep into the rapidly evolving world of artificial intelligence and the massive questions it raises for lawyers, businesses, and society as a whole. From the collapse of traditional search and the rise of AI-driven communication to the...

What separates the law firm owners who thrive from the ones who stay stuck? In this episode of The Way , Ryan and Brittany break down the key traits they see again and again in the most successful attorneys and entrepreneurs they work with. From grit and consistency to humility, vision, and continuous learning, they explore what it really takes to build a sustainable business in the legal industry...

What if your biggest growth unlock isn’t more leads… but who’s sitting at your table? 👀 In this episode of The Way , Ryan and Brittany break down why the best firms aren’t built by one “brilliant” lawyer—they’re built by trusted voices, honest feedback, and a team that actually challenges you to be better. From ditching ego to building a leadership team that tells you the truth (even when it stin...

What if the biggest wins in your business didn’t come from massive changes but from small, intentional actions done consistently? In this episode of The Way , Ryan McKeen and Brittany Green break down how community engagement, authenticity, and strategic focus can drive real growth across industries. From the rise of Noah Kahan to lessons in law firm marketing and business development, they highli...

AI is changing everything but the real question is this: what actually still matters? In this episode of The Way, Ryan McKeen and Brittany Green dig into the evolving world of content creation, social media, and marketing in the age of AI. While automation is getting faster, smarter, and more accessible, they make one thing clear: the edge still belongs to people who know how to be human. From vid...

Most law firm owners are scratching their heads about which AI tools are actually making an impact right now, and which ones are just hype. Discover the real shifts happening in legal tech as Brittany Green and Ryan McKeen delve into the AI tools lawyers are using today, from Gemini and Claude to legal-specific versus general AI. This is not about the distant future; it's about how leading firms a...

The identity of being a lawyer is closely tied to the work of writing briefs and reviewing extensive legal documents. This identity is challenged by the use of AI in legal work, which can automate certain tasks but not entirely replace the role of a lawyer. We'll be exploring this and so much more at AI Era 2.o this November in Charleston, SC. Grab your tickets: https://bestera.zohobackstage.com/A...

Ryan and Brittany discuss the challenges and successes of their consulting work, the importance of in-person consulting, and the impact of values on business success. The conversation covers the challenges of navigating legal cases, the importance of authenticity in law firm marketing, the impact of capitalism on authenticity, the value of in-person connections, and marketing lessons from the musi...

In this episode, Darren Wurz discusses the unique financial challenges faced by lawyers and law firm owners, emphasizing the importance of holistic financial planning and team-based financial advice. He shares insights on foundational financial strategies, implementing Profit First, financial ratios, and percentage allocations for law firms. Additionally, he addresses common misconceptions, the ro...

The conversation covers topics such as challenges in legal training, adapting to technological changes, human connection in legal practice, employee retention, and promoting a positive work culture. Marisa and Maggie discuss the importance of leadership, empathy, and continuous learning in the legal field. They emphasize the need for supportive work environments and the value of investing in emplo...

The conversation covers Rory's journey to law and personal injury practice, the transition to Best Era and practice transformation, and the impact of Best Era on practice and marketing success. Key takeaways include the importance of preparation for success, building authentic connections, and recognizing the human value in the age of AI. Takeaways Preparation for success Authentic connections Hum...

In this special Para Era episode of The Way, hosts Ryan McKeen and Marisa Rua explore the future of paralegal training and the rapidly changing legal landscape. The conversation dives into how technology and AI are reshaping legal work, why most firms struggle with training, and what it takes to build teams that can adapt, grow, and stay competitive. Ryan and Marisa discuss the experience gap in t...

The conversation revolves around the upcoming AI Era 2.0 event, the value of AI in legal operations, feedback and improvements for the event, resistance to AI, challenges and returns on AI implementation, a value-driven approach to the event, nostalgia and human connection in the AI era, technical tools and human connection, and community engagement and value. Takeaways AI Era 2.0 tickets on sale:...

In this episode of The Way , Brittany and Ryan take a deep dive into one of the most controversial and fast-moving topics in legal marketing today. As generative video technology rapidly evolves, the barrier to entry for high-quality content is disappearing—but that raises big questions. Should law firms use AI avatars as the face of their brand? Can AI-generated videos build trust the same way hu...

In this episode of The Way , Brittany and Ryan break down how the smallest marketing moves can create big impact for your business. From stickers that get your brand seen in everyday places, to playful twists on your logo and colors during events or seasonal moments, the little details matter more than you think. They remind listeners that marketing isn’t just about competing with other law firms...

In this episode, Brittany and Marisa explore the often-overlooked art of training the right trainers . They discuss why it’s essential to carefully choose who leads your team’s development, and how investing in those trainers creates a ripple effect of efficiency, growth, and quality throughout your firm. They also highlight the importance of gratitude and appreciation — because every role, every...

In this episode, Brittany and Ryan dive into the growing trend of law firms relying on AI for marketing — and why that can be a problem. They explain how using AI to generate every post, caption, or bio might save time, but it can cost you something even more valuable: your authenticity. Your clients want to hire you , not a generic robot version of you. Brittany and Ryan share why it's critical t...

In this episode of The Way , hosts Marisa Rua and Allison McKeen dive into the future of paralegal work—and why embracing AI is essential. They talk about how paralegals can stay ahead by learning how to use AI as a tool , not something to fear. Instead of being replaced, paralegals who adapt and innovate can become even more valuable to their teams. They also discuss Para Era , Best Era’s dedicat...

In this episode of The Way, Ryan McKeen is joined by Best Era’s paralegal expert Marisa Rua to talk about one of the most powerful tools in a law firm: a strong attorney–paralegal relationship. Together, they explore how to effectively divide tasks, what attorneys should stop doing themselves, and how to set your team up for success through intentional training and smart delegation. They also dive...

In this episode of The Way , Ryan McKeen and Brittany Green dive into the mindset of continuous hiring —why you should always be looking for great people, even when you’re not actively hiring. They share practical tips on building relationships with future candidates, including connecting with students in college and law school , and how that effort can lead to strong referrals and future hires. T...

In this episode of The Way , Ryan and Brittany dive into the often confusing world of marketing spend and SEO investments for law firms. They talk through how to approach these decisions wisely, what kind of spending actually moves the needle, and how to avoid wasting your budget on strategies that don’t serve your firm’s goals. Whether you're just starting out or reassessing your current marketin...