Kirsten Goetzelman

The Waxing Podcast

Arts EN ↓ 177 episodes

Hosted by Kirsten Goetzelman · Presented by Enso WaxThe Waxing Podcast is the leading podcast for professionals in the waxing industry. Hosted by Kirsten Goetzelman, this show dives into real conversations with estheticians, educators, and beauty business owners as they share their journeys, wins, lessons, and what it really takes to grow in this space. From treatment room tips to building a brand, each episode is packed with insight and inspiration for anyone looking to level up in the waxing world. Whether you're solo, scaling, or just getting started—this podcast was made for you.

Author

Kirsten Goetzelman

Category

Arts

Podcast website

ensowax.com

Latest episode

Nov 11, 2025

Where to listen?

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Episodes

152. PART 2: Building Multiple Beauty Businesses with Tawnya Fornerod 22.11.2024

Meet TWP Guest: Tawnya Fornerod Instagram: ⁠ ⁠⁠Tawnya Fornerod⁠ ⁠Just the Strip⁠ Find out more about the retreat ⁠here⁠ Shop ⁠Just the Strip⁠ This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠ Bryght ⁠⁠⁠⁠⁠⁠⁠⁠ . Your leading brand for all-natural bleaching products. Save 10% using code TWP ⁠⁠⁠⁠⁠⁠⁠⁠ Here ⁠⁠⁠⁠⁠⁠⁠⁠ ! Save 10% off ⁠⁠⁠⁠⁠⁠⁠Enso⁠⁠⁠⁠⁠⁠⁠ with code PODCAST10 NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠...

151. PART 1: Building Multiple Beauty Businesses with Tawnya Fornerod 19.11.2024

In this episode of the Waxing Podcast, host Kirsten interviews Tawnya, a multifaceted entrepreneur in the aesthetic industry. Tawnya shares her journey from being a young mom to becoming a successful business owner, emphasizing the importance of relationships, personal growth, and financial literacy in building a thriving business.  Meet TWP Guest: Tawnya Fornerod Instagram: ⁠ ⁠Tawnya Fornerod Jus...

150. The Creative Side of Esthetics with Micheal Razzano 08.11.2024

In this episode of the Waxing Podcast, host Kirsten welcomes Michael, an aesthetician with a unique journey from retail management to skincare. They discuss Michael's passion for aesthetics, the creativity involved in the industry, and the importance of social media in building a brand. Michael shares insights on public speaking, peer learning, and the significance of education in skincare. Meet T...

149. Setting Yourself Apart as an Esthetician with @your.master.aesthetician 01.11.2024

In this episode, Kirsten interviews Katarina, a skincare expert, about her journey as an esthetician and the importance of combining medical and holistic approaches to skincare. They discuss the evolution of the industry, the challenges of being an esthetician, and the changing needs of clients in different regions. Katarina shares her personal experience with acne and how she found success in tre...

148. The Power of Branding in the Beauty Industry and Building Your Business for Freedom with Emily Stites 25.10.2024

Emily shares her journey from being a teacher to starting her own business in the beauty industry. Emily emphasizes the importance of pushing through discomfort and being open to change as she navigates her many career changes. She shares her insights on running a successful salon suites business and the importance of community, cleanliness, and professionalism. She also shares her tips for managi...

147. Solo Esthetician Reese Studer on Social Media, Digital E-books, Growing your Books, and Landing your Dream Location 18.10.2024

In this episode of the Waxing Podcast, host Kirsten welcomes back Reese Studer, an experienced aesthetician who shares her journey from makeup artistry to body waxing. They discuss the challenges and triumphs of opening a new business, building a clientele, and the importance of social media in marketing. Reese shares the value of digital products as an alternative income source and offers effecti...

146. IECSC West Palm and Tradeshow "Before You Go" Tips 04.10.2024

Meet TWP Guest  Special Guest Mckenze Trachuk Instagram -https://www.instagram.com/thewaxroomaz/?hl=en Website- ⁠⁠⁠⁠⁠⁠https://www.thewaxroomaz.com/ This episode is brought to you by ⁠ Bryght ⁠ . Your leading brand for all-natural bleaching products. Save 10% using code TWP ⁠ Here ⁠ ! NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This mastercla...

145. Building a Space that Results in Long Term Clients with @projectaestheticsxo 27.09.2024

Meet TWP Guest: Alexa Kirkland Instagram Website Check out how you can train brows with Alexa here Click below to view Alexas Alumni episode Mobile Waxing with Alexa Save 10% off ⁠Enso⁠ with code PODCAST10 NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you how to make 2-4x more money in your business as a brazilian w...

144. Quarter 4 Creative Strategies for Boosting Sales 20.09.2024

Meet TWP Guest  Special Guest Mckenze Trachuk Instagram -https://www.instagram.com/thewaxroomaz/?hl=en Website- ⁠⁠⁠⁠⁠⁠https://www.thewaxroomaz.com/ NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer Everything you need in a suite as a Licensed Waxer: ⁠...

143. Branching Out, Trying New Services and Using the Power of Social Media to Attract your Target Audience 13.09.2024

Meet TWP Guest: Jowell Jowell shares her journey in the beauty industry, from starting with teeth whitening to becoming a successful wax specialist as well as starting her own line, Synsori. Instagram Tiktok Website Shop Synsori Save 10% off Enso with code PODCAST10 NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you...

142. BTS: Formulating, Troubleshooting, Up Close Penny Hard Wax Qualities 06.09.2024

Meet TWP Guest  Special Guest Mckenze Trachuk Instagram -https://www.instagram.com/thewaxroomaz/?hl=en Website- ⁠⁠⁠⁠⁠⁠https://www.thewaxroomaz.com/ This episode is brought to you by ⁠⁠ Bryght ⁠⁠ . Your leading brand for all-natural bleaching products. Save 10% using code TWP ⁠⁠ Here ⁠⁠ ! NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This maste...

141. Top Brow Tips & Content Creation: Renata on Continuing Education in Waxing 30.08.2024

Meet TWP Guest: Renata Renata Sampson shares her journey in the beauty industry, from learning brow shaping in Brazil to starting her own business. She discusses her experience in aesthetics school, the value of continuing education, and tips for creating engaging content on social media, investing in equipment, and proactively asking clients for permission to capture content. Instagram Tiktok Web...

140. Launching a New Service: Tips & Insights 23.08.2024

Meet TWP Guest  Special Guest Mckenze Trachuk Instagram -https://www.instagram.com/thewaxroomaz/?hl=en Website- ⁠⁠⁠⁠⁠⁠https://www.thewaxroomaz.com/ This episode is brought to you by ⁠ Bryght ⁠ . Your leading brand for all-natural bleaching products. Save 10% using code TWP ⁠ Here ⁠ ! NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This mastercla...

139. When You Are Ready to Build a Team and Scale Your Business w/ Raya Schwartz 16.08.2024

Meet our Guest, Raya Schwartz Inatagram-https://www.instagram.com/bosses_in_beauty/?hl=en Website-https://www.bossesinbeauty.com/ Kirsten and Raya, from Bossess In Beauty, discuss the importance of having a long-term vision for estheticians and the benefits of thinking beyond the immediate future. They talk about Raya's journey in creating the Seven Figure Esthetician Program and explore the minds...

138. Courtney Martin from Estie's Fitness Club talks about taking Care of Your Body and Essential Tips for Estheticians 28.06.2024

Meet our Guest, Courtney Instagram-https://www.instagram.com/estiefitclub/ Snag her FREE 5 min mobility flows here:   https://www.youtube.com/@estiefitclub/videos This episode is brought to you by Bryght. Your leading brand for all natural bleaching both in and out of the treatment room. For 10% off, use code TWP. ⁠⁠ Click here for more details. ⁠⁠ Previous episode discussed in this episode ⁠How H...

137. Holly Brown, Founder of Nonprofit Looking and Feeling Fab -Skincare Treatments for Cancer Patients 21.06.2024

Welcoming our guest Holly Brown with Look and Feel Fab, a non profit organization that helps cancer patients receive proper skin treatments. Here's where you can fund out more: Website: https://www.lookfeelfab.org/ Instagram: https://www.instagram.com/lookfeelfaborg/ Facebook: https://www.facebook.com/LookFeelingFAB Youtube: https://www.youtube.com/channel/UC_NJIjCdPwjft_-7x9VEC7A This episode is...

136. Updated Instagram, Human Design, Becoming a Specialist, and Elevating Your Esthetics Career 14.06.2024

This episode is brought to you by Bryght. Your leading brand for all natural bleaching both in and out of the treatment room. For 10% off, use code TWP. ⁠ Click here for more details. ⁠ Previous episode discussed in this episode How Human Design Can Excel Your Beauty Business Human Design 100 Page PDF Info Here SIGN UP FOR A FREE TRAINING:  FREE MASTERCLASS- Time is Money: ⁠⁠https://www.thewaxingg...

135. I Got a Loft Space PLUS Lessons Every Esthie Should Know 07.06.2024

This episode is brought to you by Bryght. Your leading brand for all natural bleaching both in and out of the treatment room. For 10% off, use code TWP. Click here for more details. SIGN UP FOR A FREE TRAINING:  FREE MASTERCLASS- Time is Money: ⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠ This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxe...

134. Creating the Enso Brand - What You Can Expect 01.06.2024

"In this episode of the Between Both Cheeks podcast, Becca Hislop interviews Kirsten, the founder of Enso Wax. They discuss Kirsten's journey in creating Enso Wax, a brand that aims to disrupt the waxing industry with innovative products. Kirsten shares the story behind the development of Enso Wax's self-stirring wax warmer and their soft wax, which is vegan, hypoallergenic, and antimicrobial. " N...

133. BONUS: LIVE MASTERCLASS 5/23 - Make More Money with Brazilians 20.05.2024

This free class will help you understand the impact a 15-minute brazilian can have on your business and how to take advantage of your talents and skills to attract new clients. Here’s what we’ll cover -  How to turn your 6hr income day into a 2hr day The math behind your earning potential and the next steps Doubling your income without adding more time to your day How to get more brazilians on you...

132. Five Lessons Learned from Seasoned Estheticians 17.05.2024

In this episode, Kirsten and Mackenzie discuss the five lessons they have learned as estheticians. They emphasize the importance of finding a community within the industry, investing in branding and marketing, setting clear boundaries, taking yourself seriously, and being open-minded and adaptable. They also highlight the significance of rolling with the punches and trusting your gut instincts. Me...

131. Aligning Products To Your Business 10.05.2024

Meet TWP Guest  Special Guest Mckenze Trachuk Instagram -https://www.instagram.com/thewaxroomaz/?hl=en Website- ⁠⁠⁠⁠⁠⁠https://www.thewaxroomaz.com/ NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer Everything you need in a suite as a Licensed Waxer: ⁠...

130. Scaling a Solo Business in Six Months, Hiring out, Moving, and Opening a Second Location w/ @Facepopclinic 03.05.2024

Meet TWP Guest   Special Guest  Cassi Dambrogio Instagram -https://www.instagram.com/facepopskinclinic/ Website- ⁠⁠ https://www.facepopskin.com/ Shop Penny soft wax:  https://ensowax.com/products/penny-soft-wax SIGN UP FOR A FREE TRAINING:  NEW! FREE MASTERCLASS- Time is Money: ⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠ This masterclass will teach you how to make 2-4x more money in...

129. New Trends in The Industry Mini Episode 26.04.2024

Meet TWP Guest  Special Guest Mckenze Trachuk Instagram -https://www.instagram.com/thewaxroomaz/?hl=en Website- ⁠⁠⁠⁠⁠⁠https://www.thewaxroomaz.com/ NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer Everything you need in a suite as a Licensed Waxer: ⁠...

128. Enso Wax: Soft Wax, Perfected w/ Kirsten 19.04.2024

Enso Penny soft wax out 4/24/24 Email subscribers get it sooner!! Join us now: https://ensowax.com/collections/soft-wax NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer Everything you need in a suite as a Licensed Waxer: ⁠⁠⁠https://www.thewaxingguide...

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