The WarPlan Podcast

Josh Is BACK And With Some Exciting News, He'll Explain It All In This episode... Episode Summary: -We've been building quietly for four years with $3 million invested , and this is the first time we're turning the volume back up. What's coming next for this podcast — and this company — is worth paying attention to... -here's a reason most small business owners are loud at the wrong time and silen...

In this episode, Josh challenges one of the most common beliefs in business—that income comes from effort —and replaces it with a more powerful truth... Episode Summary: -Could the constant hustle and “putting out fires” actually be preventing you from building wealth... -Most people believe money comes from effort —but what if that belief is the very thing keeping you stuck... -What if the real g...

Do you want to shift from working harder → thinking better, while saving Time, Money, And Energy ... Josh Explains How In This Episode... Episode Summary: -What if doubling your revenue had nothing to do with getting new customers… and everything to do with how often your current ones come back? This episode quietly flips the way you think about growth on its head... -Why do some businesses feel s...

Josh pulls back the curtain on 4 ancient principles that the ultra-wealthy have been quietly using for centuries to build empires during recessions, pandemics, and full-blown market chaos — while everyone else is doom-scrolling into poverty... Episode Summary: -Your body does it. The economy does it too. And when it happens, the weak get eaten ... but the prepared get rich... -The lie you've been...

With over 200 million views on YouTube , Travis shares his journey from firefighter to deca-millionaire investor , unpacking powerful lessons about money, faith, investing, mindset, and entrepreneurship. Episode Summary: -This conversation goes far beyond tactics. Josh and Travis dive deep into the psychology of wealth, the dangers of emotional investing, the power of proximity, and the mindset sh...

In this episode, Josh dives deep into FRAP in the wild — real-world examples of how companies like Texas Roadhouse and Chick-fil-A dominate their industries through intentional choreography, customer experience, and the immutable laws of FRAP : Frequency, Referrals, Average Ticket, and Pricing... Episode Summary: -From dinner with his son Tucker to million-dollar transformations in small businesse...

In this high-energy episode, Josh pulls back the curtain on the next evolution of small business success... Episode Summary: -Josh unveils his biggest opportunity yet the launch of FRAP Chapters!!! a movement designed to decentralize business coaching, rebuild real community, and help entrepreneurs multiply profit without falling for online guru hype. -Josh breaks down the four immutable pillars o...

If you want to dive DEEP into business philosophy... Or Learn how to make you're customers more valuable ... Josh and Daniel explains how in this episode... Episode Summary: -Today we have a casual chat with the CEO of "SendJim" and long time friend Daniel Dixon... -Josh and Daniel teach advanced tactics on Marketing, Cost per lead, Economy, Ai and Technology... -Unlock a MASSIVE vault of FREE val...

If you want to Turn Simple Ideas Into Helicopters... Or Learn how to Turn Your Current Customers Into A Gold Mine... Josh And Rick explain how in this episode... Episode Summary: EXCLAIMER THERE IS EXPLICIT LANGUAGE IN THIS EPISODE!!! -This emotional episode tells the real story of a Business owner who turned FRAP into Freedom for his family... -Josh Interviews long time friend and consulting clie...

Episode Summary: Josh is back and he didn’t come empty-handed. After months of silence (and not because he’s mad or lazy), he delivers one of the most valuable, mindset-altering episodes he’s ever recorded. Joined by entrepreneur and Warplan coach DJ Newman , Josh breaks down 10 counterintuitive, profit-creating truths designed to help you reflect on 2025 and attack 2026 with a brain wired for mon...

Episode Summary: What if the biggest breakthroughs in your business didn’t come from adding more…but from deleting lies, deleting fear, and deleting the wrong people? In this episode, Josh reconnects with his long-time friend and co-builder, Brandon Vaughn . From humble beginnings as a towel boy in his dad’s window cleaning business to running multiple 7- and 8-figure companies, Brandon has learne...

Episode Summary: What if the only thing standing between you and a million-dollar business was how fast you could take action? In this episode, Josh sits down with Ryan Johnson, a young family man who went from cleaning windows part-time in a small hometown to building two multi-million-dollar businesses in just a few years. No trust fund. No silver spoon. Just relentless action, bold decisions, a...

Episode Summary: From humble beginnings scrubbing gas station squeegees, to building a multi-million dollar lighting company and walking away from it, Ryan shares the real story behind entrepreneurship: betrayal, burnout, breakthroughs, and legacy. This is NOT just a story about landscape lighting. It’s a masterclass on: Building a business that runs without you Recovering your marriage while scal...

Episode Summary: What if the only thing standing between you and your 8-figure dream… is the belief that no one can do it better than you?** In this episode, host Josh Latimer is joined by powerhouse entrepreneur Sam Gembel , founder of Atlas Outdoor. From mowing lawns in Flint, Michigan to leading a 125-person team and managing over $10 million in revenue, Sam shares the unfiltered, no-BS story o...

Episode Summary: Your competition is asleep. Are you? In this no-holds-barred episode of The War Plan Podcast , we go deep into what it really takes to rise from nothing and build an empire. Host Josh is joined by two powerhouse entrepreneurs— Mike Burke of Sunstoppers and Pat Clark , founder of Bright Brothers and a blue-collar millionaire from the trailer park. You’re about to hear real war stor...

Episode Summary: Success in business isn’t just about making money—it’s about creating leverage and building a life of true freedom. In this episode of The War Plan Podcast , Josh breaks down how he’s built a business that allows him to travel the world with his family while still scaling his income. From Alaska to Japan, Josh shares the “rite of passage” trips he takes with each of his sons—a pow...

If you want to stop overthinking, eliminate procrastination, and finally take massive action in your business… Josh explains how in this episode.  Episode Summary: This episode is next-level, because Josh knows you’re ready for it… Josh breaks down FOPO—Fear, Overwhelm, Procrastination, and Overthinking—and why it’s the biggest killer of business growth. Hear a hilarious analogy about why a hair...

Your business is a mental war. Your success is a mental war. Making money? It’s a game—and you either learn the rules or get left behind. In this powerhouse episode of The War Plan Podcast , Josh Latimer sits down with Robert Eisenstadt ( Bad Beats Podcast ) for a deep-dive conversation about entrepreneurship, marriage, family systems, and making REAL money. If you’ve ever struggled with balancing...

Want to make more money? 💰 It all starts with understanding where income actually comes from—and no, it’s not from just working harder. In this episode of The War Plan Podcast , we break down the real reason some people build wealth while others stay stuck. The answer? Assets . Whether you’re a business owner, an aspiring entrepreneur, or just someone who wants to stop trading time for dollars, t...

If you want to weaponize your brain and turn it into a money-making machine… Or learn how to scale your business with the exact systems that create multimillion-dollar empires… Josh and Brian reveal it all in this episode of The War Plan Podcast. Episode Summary: Brian shares how a $500k business transformed into multimillion-dollar months—without burnout. Josh reveals the #1 mindset shift that wi...

If you want to unlock the secret strategies driving 8-figure businesses… Or learn how to use mindset and technology to stay ahead of your competition… Josh and Jonathan reveal it all in this episode. Episode Summary: Josh shares concepts that could transform how you see business—and life. Jonathan drops a truth bomb about why  most businesses stay small . Discover how mindset and delayed gra...

This episode is packed with some of the most profound conversations on success, mindset, and growth, featuring three powerhouse guests: Michael Grigory, Neil Parekh, and Eric Kelly. The Three Phases of Growth:  Josh breaks down the  Orphan, Son/Daughter, and King/Queen  phases, showing how your mindset determines your ability to scale beyond survival. Why Most Entrepreneurs Get Stuc...

If you want to grow and win... Or Learn how to FEEL good when things are bad... Josh explains how in this episode... Episode Summary: -This episode shares more advanced concepts, because Josh believes you ARE ready for it... -Josh gives a hilarious example of how a squirrel destroyed their home and why its GOOD... -3 things that local business owners are doing WRONG and how to fix it... Join My F...

If you want to tap into the QUANTUM realm of success... Or Learn how to "Re-Motivate" yourself... Josh explains how in this episode... Episode Summary: -This episode shares more advanced concepts, because Josh believes you ARE ready for it... -Discover what the 4 D's are and how to AVOID the destruction they bring... -See how the human mind, by trying to protect you, is crippling your ability to w...

This episode was originally lost as a video, but thanks to William, the audio survived, bringing you insights that almost disappeared. Eye-Opening Concepts : Josh shares three critical elements that separate high achievers from everyone else. Hint: It’s not what you’d expect. Mindset Shift : Why do some people who seem “less qualified” have what you’re working toward? Real Talk on Success : Discov...